Press kit mondo natura 2009 – capital of open-air tourism from September 12

A SHOW THAT’S INCREASINGLY ONLINE

The expo’s Web site www.mondonatura.it has been completely upgraded. Page layout has been changed, with a more modern legible format, using higher resolution, clearer graphics and more legible fonts. The contents have been laid out according to a clearer logic. Viewing is facilitated with icons and images. Plenty of space is dedicated to photographs and films, particularly useful to people who have never visited the expo.

The intention is to capture Web navigators who come across the MONDO NATURA Web site via keywords. Facilitations are foreseen for (Italian and foreign) visitors registering online. In the last two years, online registration has drastically reduced queues are the cash desks, offering visitors the advantage of passing more time at the expo and less queuing up at the entrances.

► HOURS:

exhibitors and resellers 8.00 am - 7.00 pm, public 9.30 am – 6.00 pm, Saturday and Sunday 9.30 am - 6.30 pm

►TICKETS: 13 euros (reduced rate: 9 euros on Saturday and Sunday; 6 euros from Monday to Friday); 2-day season ticket (Saturday and Sunday) 16 euros (instead of 18), 2-day season ticket (from Monday to Friday) 10 euros (instead of 12); free entry for children under the age of 12; hours; season two-day ticket full price season ticket: 22 euros. Further info on www.mondonatura.it

► SPECIAL MONDO NATURA TRAINS: Mondo Natura can be reached directly by train, thanks to the on-site railway station (on the main Milan – Bari line) at the expo centre, just 50 yards from the expo’s south entrance; during Mondo Natura, there are 16 north and south-bound trains every day. Info on timetables at www.riminifiera.it/stazione or www.trenitalia.com (keying in the exact day of departure or arrival).

►ALL ROAD ITINERARIES, CAR HIRE & TAXIS: the expo centre is connected to the A14 (Bologna-Bari-Taranto) motorway. The expo centre is 4 km from the Rimini Sud and Rimini Nord exits. The shortest route by car can be calculated on the Web site www.mondonatura.it. Special car hire rates are available from AVIS to reach or leave Rimini Fiera: +39 199100133 www.avisautonoleggio.it; taxis can be called at +39 0541 50020.

► PARKING: Rimini Expo Centre has parking space for 10,500 cars, all equipped with motorhome facilities (visitor car park: cars 8 euros, motorcycles up to 150 cc, 3 euros, motorcycles over 150 cc, 8 euros, motorhomes 10 euros, buses 24 euros).

►PUBLIC TRANSPORT: Rimini Expo Centre is well serviced by regular scheduled bus routes. From Rimini’s main railway station: Bus N° 9; from Rimini South (Miramare, Rivazzurra, Marebello, Bellariva, Marina Centro): Bus N° 10; from Rimini North (Bellaria, Igea Marina, Torre Pedrera, Viserbella, Viserba): Bus N° 5. www.tram.rimini.it

►TO BOOK HOTELS & FLIGHTS Travelacx Business Travel Service, Via Sassonia, 30 47900 Rimini Tel. +39 0541 305882 Fax. (+39) 0541/305842; Hotel rooms can also be booked directly online at the Web site www.mondonatura.it

►DIRECT FLIGHTS TO & FROM ROME: Rimini’s “Federico Fellini” international airport has daily scheduled flights to and from Rome www.riminiairport.com

The timber that is a highlight of the centre's architectural features comes from Scandinavia, where there is an on-going reforestation cycle

Large windows and skylights ensure that illumination is mainly natural.

In the south outdoor areas, a new avant-garde lighting system has been installed, comprising LED lighting fixtures (a total of 970) which ensures an 85% saving in electricity. The LED light sources have a guaranteed average life of sixteen years (when used 10 hours per day), compared with the two years of metal halide fixtures.

On the roof of the main entrance, a photovoltaic system, covering 400 square metres, supplies electricity to the centre foyer, “saving” Rimini from approximately 40 tons of carbon dioxide annually.

The centre's air conditioning is based on a system that produces cold at night and is thus able to lower the temperature during the day (a sort of “ice bank” that enables electricity consumption to be reduced by approximately 50%).

On the heating front, a new heating plant has just been completed. The centre now has a new condensing boiler with a heat capacity of 380 kW which replaces the old boiler with a forced draught burner. This new boiler will save the town of Rimini 90% of nitrogen oxide emissions compared to the previous one.

Rimini Fiera’s indoor and outdoor landscaped areas and green spaces cover 160,000 square metres, with over 1,500 trees and bushes, 30,000 square metres of lawn, and irrigation systems only use water from surface water-bearing strata.

All fountains recycle the water they use and the water from the periodic procedure of emptying the fountains and pools at the venue is treated and re-used to irrigate the green and landscaped areas, while the water flow in the centre's toilets is at a controlled pressure (two projects that save 23 million litres of water annually)

Throughout the expo centre premises and grounds, there are numerous waste collection points, enabling visitors to contribute to source-segregated waste collection.

The expo centre can be reached by train, thanks to the railway station at the south entrance, thus lowering the impact of traffic on the environment. In 2008, Rimini Fiera was attended by over 1.7 million visitors and approximately 20% already use the train to come to expos. Sixteen trains stop at the centre’s station every day.

As well as organizing exhibitions strictly dedicated to the issues of environmental protection (ECOMONDO, RI3, KEY ENERGY, ENERGYES), Rimini Fiera promotes and supports the first Italian graduate course of the University of Bologna (Rimini branch) in Chemical Technologies for the Environment and for Waste Management.

Ribbon-cutting ceremony of “Mondo Natura” and “Luoghi” with the participation of Sen. Mario Mantovani, Undersecretary of State for Infrastructures and Transport

3.30 pm - APC-ANFIA stand (South Foyer)

AWARDS CEREMONY - CONTEST FOR MUNICIPAL PARKING AREAS

An initiative promoted by APC-ANFIA.

The “Open-air Tourism Municipalities” initiative promoted by APC-ANFIA, in collaboration with the ANCI (National Association of Italian Municipalities), Cities of Wine and Spa Towns, addresses all Italian municipalities, inviting them to draw up a design for a motorhome parking area meeting criteria of quality, environment-friendliness and safety, to be realized in their local area.

The awards ceremony, which will be held at Mondo Natura 2009 (on 12th September at 3.30 pm, on the APC-ANFIA stand), will proclaim the five “motor caravan friendly” Municipalities, winners of the 2008 edition, who will receive the award from DJ Marco Corona.

SUNDAY 13th SEPTEMBER

10.00 am, Tiglio Room (Hall A6)

CAMPER CLUB ITALIA

Camper Club Italia presents its activities for the year 2010.

At 10.00 am, in the Diotallevi Room 2 (South Entrance, South Foyer, 1^st floor):

Conference of the Chairmen of A.C.T. ITALIA FEDERAZIONE and prize-giving for the Club A.C.T. ITALIA FEDERAZIONE

12 noon - APC-ANFIA stand (South Foyer)

Prize-giving for the winners of the contest “Win a motorhome weekend”

MONDAY 14th SEPTEMBER

2.30 pm (Diotallevi Room 1)

"MOUNTAIN BIKING AS A NEW MEANS FOR THE GROWTH OF LOCAL TOURISM"

Conference held in collaboration with Tutto Mountain Bike magazine.

In the nineties, the combination of sport and tourism which had made the fortune of ski resorts since the sixties underwent a great increase in outdoor summer activities, of which mountain biking was the key player. The way in which people experience tourism changes and innovative emerging niche tourism took its place alongside the classical forms of tourism for the masses. Local areas, once they have been organized and made “useable”, become the locations for leisure/sports and the stakeholders of the tourist trade apply the format of eliminating seasons to face the physiological drop in attendance figures compared with traditional tourist products. Tourism and sport are therefore combined in articulated packages and the need to fine-tune a tourist product that is also suitable from a sports point of view offers a new opportunity of development. Locations begin the process of transformation into “tourist destinations” launching the procedure of reorganization of the structures, management of the local areas and interaction with the target tourist traffic in order to satisfy clients’ requirements. The key elements characterizing a destination are: the organization of the area as a “geographic location” considered as a destination, the provision of a “product system” including accommodation facilities and additional services and the reference to incoming tourism - i.e. flowing towards the destination. The setting up of “Bike Parks” and “Bike Resorts” is therefore a fundamental step in the development of mountain biking and a new source of potential users for tourist destinations.

TUESDAY 15th SEPTEMBER

12 noon (Ravezzi Room 2)

ALL-ROUND MOTORHOME

FROM LATIUM AN EXTRAORDINARY PLAN FOR OPEN-AIR TOURISM

Latium Regional Government presents a plan of investments and structural action in favour of open-air tourism. Funds and initiatives for inviting people to discover motorhome itineraries in Latium and to promote new destinations for “green” tourism.

WEDNESDAY 16th SEPTEMBER

10.00 am at the School Meeting Point (Centre Foyer) and then in Diotallevi Room (South Entrance, Centre Hall, 1^st floor)

EDUCATIONAL MEETINGS ORGANIZED BY PROMOCAMP:

MEETINGS WITH THE WORLD OF SCHOOLS

Presentation of the educational Project and the Program of the Course of specialization in tourism on wheels, held at Rimini’s “ L. Einaudi” school in the school year. 2008/09.

Guided visit to the expo of students from various schools with courses involving tourism.

THURSDAY 17th SEPTEMBER

10.00 am at the School Meeting Point (Centre Foyer) and then in Diotallevi Room (South Entrance, Centre Hall, 1^st floor)

EDUCATIONAL MEETINGS ORGANIZED BY PROMOCAMP:

MEETINGS WITH THE WORLD OF SCHOOLS

Presentation of the educational project for Rimini’s compulsory schools, experiences during the 2008/09 school term, launch of educational experimentation for the 2009/10 school term and guided visit to the expo..

Inauguration of the photograph exhibition of the experiences during the 2008/09 school term.

11.30 pm, Ravezzi Room 2 (South Entrance, Centre Foyer, 1^st floor)

"IdentitY, culturE & naturE: instruments for development and tourism competitivity "

Presentation of the “CUSTODES” European project by the Rimini Provincial Government’s Department of Tourism.

SATURDAY 19th SEPTEMBER

At 10.30 am, in Diotallevi Room 1 (South Entrance, Centre Foyer, 1^st floor)

THE PROMOTION OF TERRITORIAL ACCOMODATION SYSTEMS

Conference organized by PROMOCAMP and the Po Delta Veneto Regional Park Board

“ARCIPELAGO DELTA”: Presentation of the territorial Project for tourism on wheels in the Veneto Po Delta Regional Park.

2.00 pm, Ravezzi Room 2 (South Entrance, Centre Foyer, 1^st floor)

CONSTRUCTION AND MAINTENANCE OF CARAVAN CHASSIS

Seminar held with the sponsorship of the ITALIAN CAMPERS CONFEDERATION and INCARAVAN CLUB ITALIA.

6.00 pm (Diotallevi Room 2)

National Meeting of Union Club Amici chairmen

Every day at the PROMOCAMP “Meeting Point” (Hall D3)

TERRITORIAL TOURISM: from resource to tourist product

Meetings with local administrators, parks, tourist promotion consortia and companies, associations and private entrepreneurs on “DESIGNING AND REALIZING ACCOMODATION FACILITIES FOR HOSTING TOURISM ON WHEELS” in their local area.

SPECIAL EVENTS & EXHIBITIONS

FROM SATURDAY 12th SEPTEMBER TO SUNDAY 20th SEPTEMBER

(Centre Foyer, South Entrance)

“ “CAMPING THROUGH THE YEARS”

Exhibition by A.C.T. Italia, R.I.V.A.R.S , A.S.I., Studio Zaffina, realized by Rimini Fiera with the contribution of Bertoni Tende, Laika and with the sponsorship of APC-ANFIA (Motor Caravan Manufacturers Association, ANFIA Group).

Starting from the fifties, a fascinating dive into the open-air tourism of the past, by means of the exhibition of historical vehicles certified by the R.I.V.A.R.S. (Registro Italiano Veicoli Abitativi Ricreazionali Storici) and A.S.I. (Automotoclub Storico Italiano). A fascinating jump into the past to remember the way we were, and a proposal for the future, to imagine how we shall be.

(Hall B3)

The “ARDITO DESIO” Association presents:

“FROM TERRA DEL FUEGO TO ALASKA – REDISCOVERING THE AMERICAS 2008-2009”

Photographic Exhibition – Reportage, by Giuseppe Rivalta and Dario Brignole.

(Hall D3)

“THE CITY OF TENTS”

Demo area by PROMOCAMP and Rimini Fiera

An expo and demo park to promote tourism under canvas and its practice among youngsters and all tourists.

The area will be animated and run in collaboration with the CNGEI Scout Association.

There will also be a photograph exhibition featuring the experience in Rimini Schools as far as the “Schools and Open-Air Tourism” Project is concerned.

(Hall A2)

“POCKET MONDO NATURA”

Model Exhibition.

An interesting exhibition of model motorhomes, exactly carefully built scale reproductions of the most famous and top-selling models from the sixties to the present day.

(Hall B1)

“MOTORHOMES WITH NO BARRIERS”

Exhibition area.

On show, motorhomes fitted out with special equipment for disabled travellers.

“LIBERAMONDO”

Liberamondo is an association founded with the aim of promoting the passion for sport among the disabled. Laura Rampini, the first disabled parachutist in the world, will be at Mondo Natura aboard a motorhome specially equipped for disabled tourists.

(Hall C5) c/o Kid’s Village by Andrea Lucchetta

BARBIE PINK FAMILY

Event realized in collaboration with Mattel Italia and Rimini Fiera.

“Barbie, the Pink Family and their motorhome await you at Mondo Natura for a special contest and lots of enjoyable activities.

Plein Air stand - Left (West) Pool

ACCESSIBLE TOURISM DESK

In a special corner of the PleinAir Island, on the side nearest the West pools, there will be the Accessible Tourism Desk realized thanks to the collaboration with Village For All (www.villageforall.net), the network of accommodation facilities that respond to the requirements of a wide range of users. On the 12^th, 13^th, 18^th, 19^th and 20^th of September, the circuit’s managers will provide information on accessible affiliated campsites (with the possibility of directly requesting the V4A card, which gives a right to discounts and facilitations on the circuit), but also indications useful to disabled travellers regarding destinations, itineraries and infrastructures with tested and documented criteria of usability. On this occasion, PleinAir and Village For All will realize a survey on tourism on wheels and accessibility, comparing the points of view of users and entrepreneurs.

SATURDAY 12th AND SATURDAY 19th SEPTEMBER

8.00 pm (Hall C7)

THE CAMPER’S “RUSTIDA”

A mouth-watering grilled fish meal typical of the Rimini area, offered by Rimini Fiera.

On the two evenings, open to all visitors, entertainment will be by:
SATURDAY 12^th SEPTEMBER

Blues Gravity: Blues Gravity was founded by Rimini harmonica player and vocalist Marco Betti, for years one of the top blues musicians in the Romagna area and further afield. The other band members are: Marco Vienna on guitar (strictly archtop!), Mauro Mussoni on double bass and Daniele Marzi, all very well known and regular performers on the Emilia-Romagna and national jazz circuit, lovers of styles traditional and - obviously - Blues, all contributing to pumping out the combination of oldies, boogie, jump & jive, rock & roll, swing and jazz sounds that have become the group’s trademark.
Be ready to jump on the tables in time with their pulsating shuffle rhythms and piledriver boogies, but also to dream with romantic ballads, soulful gospel songs and sophisticated instrumental pieces that take the audience back to the smoky atmosphere of fifties clubs.

SATURDAY 19^th SEPTEMBER

10HP Band: All the classic repertoire of legendary singer/songwriter Lucio Battisti, such as: “Mi ritorni in mente”, “Un’Avventura”, “Acqua azzurra acqua chiara”, “Il mio canto libero”, “Eppur mi son scordato di te”, sung by the incredible voice of Pino Torre, the only true Italian “clone” of the great Lucio, which even the artist’s songwriter Mogol was hard-pushed to distinguish from the original.

SATURDAY 12th SEPTEMBER

Plein Air stand - Left (West) Pool

Presentation of the book “Il Manuale del camper”, a publication full of information for all those wanting to discover the world of Autocaravans.

8.00 pm (Hall B3)

“REJOICE WITH PLEINAIR”.

Dinner-show organized and offered by publishers Plein Air.

SUNDAY 13th SEPTEMBER

3.00 pm (Hall C5)

“DON’T DIRTY THE FANTAFOREST”

This year, Mondo Natura hosts “Melevisione”, a children’s television program aired every day by RAI 3, which will stage the show “Don’t Dirty the Fantaforest” with characters Milo Cotogno, Fata Lina and Vermio Malgozzo.

At the end of the show:

From fantasy to reality: young visitors to Mondo Natura and Luoghi will meet the Po Delta Park guards, who will show how Italy’s natural beauties are protected and conserved every day, for informed responsible tourism.

Event organized by Rimini Fiera, in collaboration with the Emilia Romagna Po Delta Park.


DEMO AREAS FOR ADULTS AND KIDDIES
(Hall B7)

“MONDO NATURA PRESENTS: FUNKY SPORTS AREA”

Sports and demo area promoted by Rimini Fiera and realized in collaboration with “Tutto Mountain Bike”, “Windsurf”, “AC Autocaravan” magazines, AMI Bike (Associazione Mountain Bike Italia), with the contribution of APC-ANFIA.

A demo area with a mountain bike track and AMI Bike instructors, a wall equipped for sports climbing with F.A.S.I. instructors, special initiatives and events specifically conceived for all those who like to combine sport and open air vacations.

(Hall A2)

“COOKING IN MOTORHOMES”

Demo area organized by AC Autocaravan magazine.

Chefs and promising young talents in the catering world will show their skills on a motorhome’s hotplates, showing the public how to prepare dishes that are tasty but fast and easy to prepare.

(Hall B3)

CERWOOD

Italy’s largest Adventure Park (located in the Tosco/Emiliano Apennine National Park) will be at Mondo Natura, reproducing an indoor adventure park with practical routes for kiddies, who will be assisted by the park’s instructors.

(Hall D7)

“D & D MOTOR COMPANY KART KROS-SHOW” FOR CYSTIC FIBROSIS

On show, artics from the motorbike and formula one racing world.

Kart Kros track for adults and kiddies with the participation of professional drivers.

(Hall C5)

“KID’S VILLAGE” AREA

By Andrea Lucchetta

(Hall D1)

“BABY CAR CIRCUIT”

Token-operated dodgem track. Organized by Euro Games.
(Hall C1)

“SOMERSAULT AREA”

Slides and inflatable games for the kiddies. Organized by Somersault.
(Hall A7)

BIRBALANDIA

Slides and inflatable games for the kiddies. Organized by Birbalandia.

(Hall C3)

“A.T.M AREA”

Token-operated games. Organized by Automatics Toys Modena.
Entire day

“THE MONDONATURA TRAIN”

A small enjoyable train will ride round Mondo Natura, helping visitors reach their destination.

Organized by M.P. Group.

(Program updated to 9^th September 2009)


MONDO NATURA 2009 AT A GLANCE
Organizers: Rimini Fiera SpA; with the sponsorship of: APC-ANFIA; in collaboration with: PROMOCAMP; supported by: ASSOCAMP, CONFEDERCAMPEGGIO, U.N.R.A.E, ACTITALIA, UNIONE CLUB AMICI; edition: 16^th; category: international; hours: exhibitors and resellers 8.00 am - 7.00 pm, public 9.30 am – 6.00 pm, Saturday and Sunday 9.30 am - 6.30 pm; tickets: 13 euros (reduced rate: 9 euros on Saturday and Sunday; 6 euros from Monday to Friday); 2-day season ticket (Saturday and Sunday) 16 euros (instead of 18), 2-day season ticket (from Monday to Friday) 10 euros (instead of 12); free entry for children under the age of 12; hours; season two-day ticket full price season ticket: 22 euros; visitor car parks: cars 8 euros, motorcycles up to 150cc 3 euros, motorcycles over 150cc 8 euros, motorhomes 10 euros, buses 24 euros; exhibitor season ticket (reserved car park): 60 euros; Web sites: www.mondonatura.it; www.mondonatura.it/luoghi: project manager: Angela Bellavista; exhibitor info: tel. +39 0541 744250, fax +39 0541 744828 s.bodellini@riminifiera.it

PRESS CONTACTS:

Rimini Fiera SpA communication & media relations service

+39 0541 744510 press@riminifiera.it

manager: Elisabetta Vitali;

press coordinator: Marco Forcellini;

press staff: Nicoletta Evangelisti Mancini, Alessandro Caprio;

media consultants: Andrea Cicchetti “Mac”, Letizia Magnani

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