PRESS KIT
MONDO NATURA 2009 – CAPITAL OF OPEN-AIR
TOURISM
 From September 12th to 20th Rimini Fiera is hosting the 16th edition of the International Motorhome, Caravan, Camping and Open-air Vacation Show – being held simultaneously with the fifth edition of the “LUOGHI” (PLACES) show dedicated to new vacation tourists.
● Press Release N° 1 - Mondo Natura 2009: the expo showcase (page 2)
● Press Release N° 2 - The leaders of the motorhome and caravan sector and large automobile brands (page 2)
● Press Release N° 3 - Side events (page 3)
● Press Release N° 4 - The Luoghi (Places) show (page 4)
● Press Release N° 5 - Statements (page 4)
● Press Release N° 6 - Motorhomes and Caravans: APC-Anfia figures and the sector’s trends (page 5)
● Press Release N° 7 - Eco-incentives and deductions (page 5)
● Press Release N° 8 - The AC-Nielsen survey, motorhome owners’ identikit and new “camper style” (page 6)
● Press Release N° 9 - Parking areas grow (page 6)
● Press Release N° 10 - A hundred events in the local area (page 8)
● Press Release N° 11 - A Show that’s increasingly online (page 8)
● Press Release N° 12 - Guide to the services at Mondo Natura (page 8)
● Press Release N° 13 - Rimini Fiera is environment-friendly, like Mondo Natura (page 9)
● The complete updated program (page 10)
Rimini, 9th September 2009 - MONDO NATURA 2009, the 16th International Motorhome, Caravan, Camping and Outdoor Vacation Show, is being held from 12th to 20th September at Rimini Expo Centre. The expo, the leader in Italy, is considered the driving force of this market and features excellent figures, such as that of its visitors, which reached 114,333 at the last edition. It also had a great media impact: 474 journalists (an increase of 22.5%) were accredited in the press room.
Organized by RIMINI FIERA with the sponsorship of APC-ANFIA (Motorcaravan Manufacturers Association), in collaboration with PROMOCAMP and with the support of ASSOCAMP, CONFEDERCAMPEGGIO, UNRAE, A.C.T.- ITALIA and UNIONE CLUB AMICI, the expo is held simultaneously with LUOGHI, the show for “new vacation” tourists”.
Press Release N° 1 MONDO NATURA 2009: THE EXPO SHOWCASE
On show at the 16th MONDO NATURA, hundreds of companies, with almost 100,000 square metres of new products as far as the eye can see: motorhomes, caravans, pickups, small off-road vehicles, prefabricated homes, trailers, accessories and electronic components, tents, accessories, clothing and accessories for camping and trekking, bicycles, mountain bikes, canoes, instruments for outdoor vacations, tourist promotion, services, specialist and trade press.
Press Release N° 2
THE LEADERS OF THE MOTORHOME AND CARAVAN SECTOR
AND LARGE AUTOMOBILE BRANDS
To present dozens and dozens of new models of motorhomes, caravans and more, MONDO NATURA will host the sector’s leading companies, including ARCA, CARAVAN INTERNATIONAL, DETHLEFFS, ELNAGH, FENDT, HOBBY, HYMER, KENTUCKY CAMP, LAIKA, MC LOUIS, MOBILVETTA, NIESMANN + BISCHOFF, PILOTE, RAPIDO, RIMOR, GIOTTILINE, ROLLER TEAM, CARTHAGO, CARAVELAIR, STERCKEMAN, CHALLENGER, BENIMAR, POESSL, CONCORDE, EURA MOBIL, KARMANN, ITINEO, FLEURETTE, FRANKIA, BAVARIA…
At MONDO NATURA, FIAT and IVECO will present their ranges, chassis, mechanical components, multi-use vehicles and recreational vehicles, as well as initiatives staged to attract a large public, increasingly aware of open-air tourism.
As always, there will also be wide participation by leading companies in the tent and accessory sectors: to mention some, there will be Brunner, Co.ar.ca, Crippacampeggio, Con.ver, Dimatec Ten Haaft, Dometic, Ecosan, Euro-Accessoires, Gemini Technologies, IMQ, Mitrex, Narbonne Accessoires, Nca Service, Nova Outdoor, S.i.f.i, Simone Antonio, St.la, Teleco, Thetford, Tr.em, Truma, Vecam, Webasto and Zifer.
Press Release N° 3
SIDE EVENTS
MONDO NATURA's organizers are preparing a series of appointments sure to draw large crowds among the general public and trade members. The complete updated program is at the end of this press kit. This is a more conversational summary of the main events.
On the morning of the opening day Saturday 12th (at 10.30 in Diotallevi Room 1), there will be the customary conference by Rimini Fiera and APC-ANFIA. The Chairman of Rimini Fiera SpA, Lorenzo Cagnoni, APC-ANFIA Chairman, Stefano Campanelli and vice chairman Mauro Guglielmini The meeting will be moderated by the chief editor of the TG5 TV newsreel, Maurizio Amoroso. Later, at 12 noon, the ribbon cutting ceremony in the south foyer (Via Emilia entrance), with Undersecretary of State for Infrastructures & Transport, Senator Mario Mantovani. In the afternoon, space will be dedicated to the prize-giving ceremony for the Open-Air Tourism Municipality contest. PleinAir magazine will organize a large dinner-show for PleinAir club members and (also on the evening of Saturday 12th September, in Hall B3). The expo will also host the presentation of the book “Il Manuale del camper” (The Motorhome Manual) which the magazine staff, coordinated by editor Lucia Jannucci, has prepared for publisher Giunti Editore. It is a particularly suggestive book full of information for all those wanting to discover autocaravans. The exhibit area of the monthly magazine PleinAir will host various initiatives. These will include: the presentation of the Second National Pleinair Festival in Orange Flag Towns (October 3rd and 4th 2009); the opening of the Accessible Tourism desk, realized thanks to the collaboration of Village For All; the participation of the PleinAir Workshops, the initiative promoted in collaboration with Communitas Toscana, APT and Arezzo Provincial Government dedicated to families of tourists “on wheels” with children up to the age of twelve. Plus, for the entire duration of the expo, Speciale Mondo Natura will be online at www.pleinair.it and updated daily by the PleinAir Web site staff directly from the expo centre with a large amount of news, complete with numerous photos and videos.
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