Principles of technopreneurship



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Techno 1 notes

The unexpected
A very common indicator of underlying change is the unexpected result either successor failure. Unexpected successor failure, often gives clues to underlying trends which can lead to innovation. A local school was unexpectedly suffering from a decline in pupil numbers, despite its convenient location in a well populated, affluent neighbourhood, and its excellent academic record. The new headteacher investigated this unforeseen failure by talking to local parents. She found that they preferred other schools, often in the private sector, whose academic standing was no better, but which offered many more after-school activities and interests. By creating new, stimulating school clubs and societies, some even run by parents, the headteacher was soon able to report awaiting list for entry to her school. The headteacher based her innovation on changes to her marketplace, which was already underway. The demand for all round social and physical development from a child’s education, not just academic results, unexpectedly affected pupil enrolments.


The incongruous An incongruous event or result is a discrepancy between what is and what everyone expects it occurs when there is a difference between reality and everyone’s assumption about that reality. It is also an important source of innovation because incongruity is a further sign that changes are taking place. Unlike the unexpected it is however more


Technoprenuership1 19 difficult to quantify it is not likely to show up in a report of sales figures, rather it represents shifts in perception or attitudes.



Process need
Innovation from process need improves an existing process which is recognized as having significant limitations. The first thing is to identify the need to improve a process which leads to an innovation. Provided that the technology is available and the objective clearly defined and specified, research can find the answer.

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