Prologue: From Marketing 0 to Marketing 0
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Management and Cost Accounting Bhimani
Marketing 3.0: From Products to Customers to the Human Spirit Marketing to Women Around the World (Bartos) MassMutual MasterCard McDonald's MDLIVE Media. See also Social media channels earned owned paid complimentary communications most effective paid Memorable brands The Message Metrics action advocacy/awareness content marketing conversion rates PAR/BAR relatability search share visibility Microsoft Mind-share MMI Connect Mobile commerce Mobile connectivity Modi, Narendra Morality MTV Museum of Marketing Musk, Elon N Native advertising Net Promoter Score Netflix digital technology and early adopters of impact of Netizens characterization of connecting to five A's and influence of role of Netnography New York Times NFC tags NM Incite Now economy O O Zone Obama, Barack OCBC Bank Offline business browsing in connectivity of online channels to sensor technologies for Omnichannel marketing aspects of channels definition of rise of touchpoints trends in Online business Oppo Oral Care Center Orbitz Orbucks Organization for Economic Cooperation and Development (OECD) Others’ influence Outer influence Over-the-counter (OTC) drugs Own influence P PAR. See Purchase action ratio (PAR) Pareto principle Passives Patagonia Patients Beyond Borders PayPal Peer-to-peer conversations Personability Pew Research Center Physical channels Physicality Piaget, Jean Picture Destinations Planning PlayMoolah Pokémon Go Political influences Power shifts Power structure hegemonic multilateral shifts in Pricing Procter & Gamble (P&G) Product development Productivity Promoters Promotion Prompted advocacy Purchase action Purchase action ratio (PAR) decomposition of definition of improvement of meaning of value of Q Qatar Airways R Reichheld, Frederick Relatability Metrics Return on equity (ROE) Return on marketing investment (ROMI) RFID tags Ritz-Carlton RockCorps Roddick, Anita Rucker, Derek S Sampson, Stephen Search metrics Segmentation Senior citizens Sense-and-respond capabilities Sensor technologies Sephora Share metrics Sharing economy shopBeacon Showrooming big data analytics for development of experience of online channels for trends in Singapore Airlines Skype Skytrax Smartphones Sociability Social circles Social connectivity Social CRM (customer relationship management) overview of social-media marketing vs. steps for uses of Social Inclusivity Social listening Social media content marketing in CRM for customer engagement impact of marketing monitoring proliferation of purchases influenced by screen facilitation of Society of Grownups SoLoMo (social, location, and mobile) Sony Spontaneous brand advocacy Spotify Starbucks Starbucks Reward program Startup:Education Sub-sectors Subcultures T Tailwind Targeting Tata Nano Technology adapting to connectivity of convergence of dilemma posed by economic sector development by sensor Tesco Tesla Tesla, Nikola Tiering Time Inc. Time Inc. Time magazine Touchpoints critical identifying management of mapping number of Toyota Financial Services Transparency Travel + Leisure Trends embracing emergence of omnichannel marketing youth and Trendsetters TripAdvisor TrueView Trumpet pattern Txchnologist U Uber Ubud, Bali “Ultrasound” advertisement UMTS Forum Unilever Unilever Sustainable Living Plan United Nations Population Fund (UNPFA) United States of Facebook V Variety magazine VIB (very important beauty insider) Visibility metrics W Walgreens Wall's Walmart WE.org Wearables Webrooming “WE Day” concerts Wikipedia Women financial role of influence of psychological differences of roles of shopping habits of WOW moments X Xiaomi Y Yelp YouGov BrandIndex Youth brand advocacy by characterization of empowerment movement YouTube YWN (youth, women, and netizens) brand advocacy by impressing influence of research on Z Zappos call-center operations customer call record innovativeness of personalized approach of publications Zero Moment of Truth (ZMOT) Zuckerberg, Mark WILEY END USER LICENSE AGREEMENT Go to www.wiley.com/go/eula to access Wiley's ebook EULA. Download 1.31 Mb. Share with your friends:
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