Publisher: Routledge


InternatIonal Journal of advertIsIng, 2014, 33(4)Acknowledgement



Download 0.9 Mb.
View original pdf
Page17/17
Date10.04.2022
Size0.9 Mb.
#58586
1   ...   9   10   11   12   13   14   15   16   17
Advertising strategies for charities
722
InternatIonal Journal of advertIsIng, 2014, 33(4)
Acknowledgement
This work was supported by Kyonggi University Research Grant 2011.
References
Bagozzi, RP. & Moore, DJ. (1994) Public service advertisements emotions and empathy guide prosocial behavior. Journal of Marketing, January, Baron, J. (1997) Confusion of relative and absolute risk in valuation. Journal of Risk and
Uncertainty, 14, Basil, DZ. & Weber, D. (2006) Values motivation and concern for appearances the effect of personality traits on responses to corporate social responsibility. International Journal of
Nonprofit & Voluntary Sector Marketing, 11(1), Basil, DZ, Ridgway, NM. & Basil, MD. (2006) Guilt appeals the mediating effect of responsibility. Psychology and Marketing, 23(12), Basil, DZ, Ridgway, NM. & Basil, MD. (2008) Guilt and giving a process model of empathy and efficacy. Psychology & Marketing, 25(1), 1–23.
Batson, CD. (1990) How social an animal The human capacity for caring. American
Psychology, 45, 336–346.
Batson, CD. & Coke, J.S. (1981) Empathy a source of altruistic motivation for helping in
Rushton, JP. & Sorrentino, R.M. (eds) Altruism and Helping Behavior Social Personality,
and Developmental Perspectives. Hillsdale, NJ Erlbaum, 167–177.
Batson, CD, Fuitz, J. & Schoenrade, PA. (1987) Distress and empathy two qualitatively distinct vicarious emotions with different motivational consequences. Journal of Personality,
55(1), 19–39.
Bendapudi, N, Singh, SN. & Bendapudi, V. (1996) Enhancing helping behavior an integrative framework for promotion planning. Journal of Marketing, July, Bennett, R. & Kottasz, R. (2000) Advertisement style and the recruitment of charity volunteers. Journal of Nonprofit and Public Sector Marketing, 8(2), Briggs, E, Peterson, M. & Gregory, G. (2010) Toward abetter understanding of volunteering for nonprofit organizations explaining volunteers pro-social attitudes. Journal of
Macromarketing, 3(1), 61–76.
Brunel, FF. & Nelson, MR. (2000) Explaining gendered responses to ‘help-self ’ and help- others charity ad appeals the mediating role of worldviews. Journal of Advertising, 29(3), Carlo, G, Eisenberg, N, Troyer, D, Switzer, G. & Speer, AL. (1991) The altruistic personality in what contexts is it apparent Journal of Personality & Social Psychology, 61(3), Chang, CT. (2012) Missing ingredients in cause-related advertising the right formula of execution style and cause framing. International Journal of Advertising, 31(2), Chang, CT. & Lee, Y.K. (2009) Framing charity advertising influences of message framing, image valence, and temporal framing on a charitable appeal. Journal of Applied Social
Psychology, 39(12), Chang, CT. & Lee, Y.K. (2011) The I of the beholder how gender differences and self- referencing influence charity advertising. International Journal of Advertising, 30(3), 447–
478.
Ein-Gar, D. & Levontin, L. (2013) Giving from a distance putting the charitable organization at the center of the donation appeal. Journal of Consumer Psychology, 23(2), 197–211.
Haidt, J. (2000) The positive emotion of elevation. Prevention and Treatment, 3(3), Downloaded by [McGill University Library at 01:34 07 February 2015


723
ADVERTISING STRATEGIES FOR CHARITIES
Haidt, J. (2003) The moral emotions, in Davidson, R.J., Scherer, KR. & Goldsmith, H.H. eds) Handbook of Affective Sciences. Oxford Oxford University Press, Holmes, JG, Miller, D.T. & Lerner, M.J. (2002) Committing altruism under the cloak of self- interest the exchange fiction. Journal of Experimental Psychology, 38, Houston, DA. (1990) Empathy and the self cognitive and emotional influences on the evaluation of negative affect in others. Journal of Personality and Social Psychology, 59(5),
859–868.
Hsee, CK. (1995) Elastic justification how tempting but task-irrelevant factors influence decisions. Organizational Behavioral and Human Decision Process, 62, 330–337.
Kogut, T. & Ritov, I. (2005) The identified victim effect an identified group, or just a single individual Journal of Behavioral Decision Making, 18, 157–167.
Kottasz, R. (2004) How should charitable organizations motivate young professionals to give philanthropically International Journal of Nonprofit & Voluntary Sector Marketing, 9(1),
9–27.
Liu, W. & Aaker, J. (2008) The happiness of giving the time-ask effect. Journal of Consumer
Research, October, 543–557.
Mogilner, C. & Aaker, J. (2009) The time vs money effect shifting product attitudes and decisions through personal connection. Journal of Consumer Research, 36(2), Nelson, M, Brunel, FF, Supphellen, M. & Manchanda, RV. (2006) Effects of culture, gender, and moral obligations on responses to charity advertising across masculine and feminine cultures. Journal of Consumer Psychology, 16(1), 45–56.
Okada, EM. & Hoch, SJ. (2004) Spending time versus spending money. Journal of Consumer
Research, September, 313–323.
Peloza, J. & White, K. (2007) Hey, what gives The effects of altruistic versus egoistic charity appeals on donation intentions. Advances in Consumer Research, 34, 347–349.
Pessemier, EA, Bemmaor, AC. & Hanssens, D.M. (1977) Willingness to supply human body parts some empirical results. Journal of Consumer Research, 4(3), 131–140.
Pharoah, C. & Tanner, S. (1997) Trends in charitable giving. Fiscal Studies, 18(4), Putnam, R. (2000) Bowling Alone The Collapse and Revival of American Community. New York
Touchstone.
Reed II, A. & Aquino, K. (2003) Moral identity and the expanding circle of moral regard toward out-groups. Journal of Personality & Social Psychology, 84(6), Reed II, A, Aquino, K. & Levy, E. (2007) Moral identity judgments of charitable behaviors.
Journal of Marketing, January, 178–193.
Rushton, P.J., Chrisjohn, RD. & Fekken, CG. (1981) The altruistic personality and the self- report scale. Personality and Individual Differences, 2, 293–302.
Schwarz, N. & Clore, G. (1996) Feelings and phenomenal experiences, in Higgins, T. &
Kruglanski, A. (eds) Social Psychology Handbook of Basic Principles. New York Guilford,
433–465.
Slovic, P, Finucane, ML, Peters, E. & MacGregor, D.G. (2002) The affect heuristics, in
Gilovich, T, Griffin, D. & Kahneman, D. (eds) Heuristics and Biases The Psychology of
Intuitive Judgment. New York Cambridge University Press, Small, DA. & Loewenstein, G. (2003) Helping the victim or helping a victim altruism and identifiability. Journal of Risk and Uncertainty, 26(1), Small, DA. & Verrochi, NM. (2009) The face of need facial emotion expression on charity advertisements. Journal of Marketing Research, December, Small, DA, Loewenstein, G. & Slovic, P. (2007) Sympathy and callousness the impact of deliberative thought on donations to identifiable and statistical victims. Organizational
Behavior and Human Decision Processes, 102(2), Downloaded by [McGill University Library at 01:34 07 February 2015


724
InternatIonal Journal of advertIsIng, 2014, 33(4)
Tangney, JP, Stuewig, J. & Mashek, D. (2007) Moral emotions and moral behavior. Annual
Review of Psychology, 58, 345–372.
Unger, LS. & Thumuluri, L.K. (1997) Trait empathy and continuous helping the case of voluntarism. Journal of Social Behavior and Personality, 12(3), 785–800.
Vohs, K.D., Mead, N.L. & Goode, MR. (2006) The psychological consequences of money.
Science, 314, Wheeler, RT. (2009) Nonprofit advertising impact of celebrity connection, involvement, and gender on source credibility and intention to volunteer time or donate money. Journal of
Nonprofit and Public Sector Marketing, 21, White, K. & Peloza, J. (2009) Self-benefit versus other-benefit marketing appeals their effectiveness in generating charitable support. Journal of Marketing, July, 109–124.
Winterich, KP, Mittal, V. & Ross Jr, WT. (2009) Donation behavior toward in-groups and out-groups: the role of gender and moral identity. Journal of Consumer Research, August,
199–214.
About the author
Namin Kim is an assistant professor in the Department of Business Administration at
Kyonggi University, South Korea. Her current research interests include corporate social responsibility and marketing of nonprofit organizations.
Address correspondence to Namin Kim, Department of Business Administration,
Kyonggi University, Suwon, Korea.
Email: naminkim@kyonggi.ac.kr
Downloaded by [McGill University Library at 01:34 07 February 2015

Download 0.9 Mb.

Share with your friends:
1   ...   9   10   11   12   13   14   15   16   17




The database is protected by copyright ©ininet.org 2024
send message

    Main page