Part of the passage: The images and lettering needed to be drawn backwards, often reflected in a mirror or traced on transfer paper . Explanation: Here the word transfer is not optional (cannot be omitted) otherwise the meaning is slightly different. Questions 6 – 9 Q 6. combination of both ………………… on coloured posters Answer: words and images Part of the passage: Although the process was difficult, the result was remarkable, with nuances of colour impossible in other media even to this day. The ability to mix words and images in such an attractive and economical format finally made the lithographic poster a powerful innovation. Q 7. 1870s – posters used for advertising and ………………… in Europe Answer: mass communication Part of the passage: Starting in the s, posters became the main vehicle for adver- tising prior to the magazine era and the dominant means of mass communication in the rapidly growing cities of Europe and America. Q 8.1884–86 – Cheret’s poster ………………… and book on poster art Answer: exhibition Part of the passage: Cheret, later known as the father of the modern poster, organised the first exhibition of posters in 1884 and two years later published the first book on poster art . Explanation: exhibition of posters = poster exhibition Q 9.1890s – posters represent ………………… around the world 30 - Day Reading Challenge
