Replies to initial written questions raised by Finance Committee Members in examining the Estimates of Expenditure 2012-13 Director of Bureau : Secretary for Commerce and Economic Development Session No. 12 File name : cedb(cit)- doc

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CONTROLLING OFFICER’S REPLY TO INITIAL WRITTEN QUESTION CEDB(CIT)072

	Examination of Estimates of Expenditure 2012-13					Reply Serial No.
	CONTROLLING OFFICER’S REPLY TO INITIAL WRITTEN QUESTION					CEDB(CIT)072
						Question Serial No.
						1604

Head :		152 Government Secretariat: Commerce and Economic Development Bureau (Commerce, Industry and Tourism Branch)			Subhead (No. & title) :

Programme :			(7) Subvention : Hong Kong Tourism Board

Controlling Officer :				Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism)

Director of Bureau :				Secretary for Commerce and Economic Development

Question :
On “refin[ing] multi-destination strategies with focus on multi-destination itinerary and product development with Pan-Pearl River Delta cities”, please inform this Committee:
(a) the estimated expenditure involved;

(b) the specific work plans, including the projects involved:

(d) the Pan-Pearl River Delta cities with which Hong Kong plans to collaborate.

Asked by : Hon. LI Wah-ming, Fred

Reply :
(a) The proposed budget of the Hong Kong Tourism Board (HKTB) for developing and promoting “multi-destination itineraries” in 2012-13 is $7.2 million.
(b)-(d) To promote “multi-destination itineraries” in 2012-13, the HKTB will focus its resources on co-operating with cities in the Pan-Pearl River Delta area, including Kaiping, Shaoguan, Shenzhen, etc. in Guangdong Province, and Macao. The tentative programme, timetable and partner Provinces/cities are as follows –

Date	Promotion	Partner Provinces/Cities
April-June 2012	Launch strategic advertising campaigns in Australia to promote Guangdong-Hong Kong-Macao, as well as Shenzhen-Hong Kong “multi-destination itineraries”	Guangdong, Shenzhen and Macao
	Launch outdoor advertisements in collaboration with the local media in Canada to promote Guangdong-Hong Kong “multi-destination itineraries”, so as to deepen the understanding of such itineraries among the mainstream visitors and the ethnic Chinese segment	Guangdong
	Promote Guangdong-Hong Kong-Macao “multi-destination itineraries” upon the airing of the travel programme featuring Richard Bangs as well as online in partnership with the travel trade in the US	Guangdong and Macao
	Organise road shows in four cities of the US and Canada to promote Shenzhen-Hong Kong “multi-destination itineraries” to their travel trade and media	Shenzhen
July-September 2012	Organise “multi-destination itineraries” familiarisation tours for major German media featuring Hong Kong and Yunnan	Yunnan
July-September 2012	Launch strategic advertising campaigns in Australia to promote Guangdong-Hong Kong-Macao, as well as Shenzhen-Hong Kong “multi-destination itineraries”	Guangdong, Shenzhen and Macao
October-December 2012	Co-operate with the media and travel trade of Korea to promote Shenzhen-Hong Kong “multi-destination itineraries”	Shenzhen
	Launch strategic advertising campaigns in the US to promote Guangdong-Hong Kong-Macao “multi-destination itineraries” to the ethnic Chinese segment	Guangdong and Macao
	Participate in the “World Travel Mart” in the UK to promote “multi-destination itineraries” showcasing the tourism offerings of Yunnan and Hong Kong	Yunnan
January-March 2013	Participate in the “SATTE Trade Exhibition” in India to promote “multi-destination itineraries” showcasing the tourism offerings of Hong Kong and Macao	Macao
January-March 2013	Participate in the “International Tourism Bourse” in Germany to promote “multi-destination itineraries” showcasing the tourism offerings of Guangdong, Hong Kong and Macao	Guangdong and Macao
Year-round promotions	Guangdong, Hong Kong and Macao jointly set up exhibition booth at major travel trade shows to promote the tourism offerings of the three cities	Guangdong and Macao
Other planned promotions (date to be confirmed)	Explore possibilities to promote “multi-destination itineraries” featuring Hong Kong, Hainan and Macao at TV commercials and outdoor advertising in Russia as well as co-operate with airlines and the Russian travel trade to promote the same	Hainan and Macao
	Arrange “multi-destination itineraries” familiarisation tours for the travel trade of overseas markets featuring Guangdong, Hong Kong, Macao and Shenzhen	Guangdong, Shenzhen and Macao
	Assist the Indian travel trade to develop Hong Kong-Macao “multi-destination itineraries” group tours and travel packages	Macao

Signature

Name in block letters	Andrew HY WONG

Post Title	Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism)

Date	29.2.2012

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Replies to initial written questions raised by Finance Committee Members in examining the Estimates of Expenditure 2012-13 Director of Bureau : Secretary for Commerce and Economic Development Session No. 12 File name : cedb(cit)- doc

Examination of Estimates of Expenditure 2012-13