| Examination of Estimates of Expenditure 2012-13 |
Reply Serial No.
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CONTROLLING OFFICER’S REPLY TO
INITIAL WRITTEN QUESTION
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CEDB(CIT)117
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Question Serial No.
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2157
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Head :
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152 Government Secretariat:
Commerce and Economic
Development Bureau (Commerce,
Industry and Tourism Branch)
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Subhead (No. & title) :
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Programme :
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(7) Subvention: Hong Kong Tourism Board
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Controlling Officer :
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Permanent Secretary for Commerce and Economic Development
(Commerce, Industry and Tourism)
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Director of Bureau :
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Secretary for Commerce and Economic Development
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Question :
How will the Hong Kong Tourism Board promote itinerary development and attract ship calls through co-operative promotions with cruise lines in the new financial year (2012-13)?
What is the estimated expenditure in this area?
Asked by : Hon. TSE Wai-chun, Paul
Reply :
In 2012-13, the Hong Kong Tourism Board (HKTB) will step up promotion of cruise tourism in order to drive further development of Hong Kong’s cruise business and reinforce the city’s position as a cruise hub in Asia, as well as paving the way for the commissioning of the new cruise terminal at Kai Tak in mid-2013. The HKTB will encourage cruise companies to develop new itineraries featuring Hong Kong and work closely with cruise companies to drive market demand through joint promotion. Major initiatives are as follows:
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To strengthen strategic partnerships with cruise companies and launch a new promotion fund to support advertising and promotion, in order to encourage cruise liners to berth in Hong Kong or even make Hong Kong their home port.
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To further stimulate the cruise demand among consumers in southern part of Mainland China by organising consumer activities with cruise companies. For instance, organise cruise promotion and education activities targeting retirees and families which are two high-potential cruise visitor segments; launch a new consumer website to introduce the cruise products of Hong Kong and enrich the Cruise South China website.
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To invite cruise itinerary planners, as well as ports in Guangdong, Hainan, Guangxi, Shanghai, Tianjin, Vietnam, Japan and Korea, to attend fora where they can get together and discuss the planning of regional itineraries; and encourage cruise companies to choose Hong Kong as one of the stops in their itineraries.
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To conduct market studies in collaboration with cruise companies and partnering ports on possible new cruise products, so as to find out the tastes and preferences of different visitor segments and markets and devise effective promotion strategies for the new products.
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To develop new shore excursion programmes featuring Hong Kong’s mega events and other programmes in partnership with cruise companies and shore excursion operators, so as to increase visitors’ spending onshore; and upgrade hospitality programmes for cruise visitors to enrich their experience in Hong Kong.
The HKTB’s budget for cruise promotion in 2012-13 is estimated at $15.5 million.
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Signature
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Name in block letters
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Andrew HY WONG
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Post Title
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Permanent Secretary for Commerce and
Economic Development
(Commerce, Industry and Tourism)
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Date
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29.2.2012
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