Replies to initial written questions raised by Finance Committee Members in examining the Estimates of Expenditure 2012-13 Director of Bureau : Secretary for Commerce and Economic Development Session No. 12 File name : cedb(cit)- doc
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- CONTROLLING OFFICER’S REPLY TO INITIAL WRITTEN QUESTION CEDB(CIT)027
- Promotions targeting visitors
- Promotions targeting overseas trade
Question : On diversifying the green tourism products on offer in Hong Kong, will the Administration inform this Committee of the following: (a) How many green tourism products were promoted in 2011? What items were included? What were the expenditures and manpower involved? (b) How many green tourism products will undergo major improvement measures in 2012-13? What are the specific implementation measures? What are the expenditures and manpower involved? (c) What are the detailed plan and publicity strategies for promoting the Hong Kong National Geopark? What are the expected economic benefits? (d) Has provision been earmarked for the daily conservation of the Geopark? Asked by : Hon. IP Wai-ming Reply : (a)-(c) The Hong Kong Tourism Board (HKTB) has adopted a targeted approach and utilised “Great Outdoors Hong Kong!” as the marketing platform to promote three major types of green tourism products to nature lovers (such as senior citizens in Japan and South Korea, as well as hikers in the southern part of Mainland China, Taiwan and other markets), including –
In 2012-13, the HKTB will implement the following initiatives to promote green tourism products (including the Geopark): Promotions targeting visitors
Promotions targeting overseas trade
Meanwhile, the Tourism Commission (TC) is exploring with the HKTB, the travel trade and relevant departments on how to facilitate tourists to visit the Geopark, including launching a pilot scheme to allow coaches to transport inbound visitors to and from the East Dam of the High Island Reservoir on a limited scale, with a view to promoting nature-based tourists’ activities. The TC and HKTB will carry out the above promotion work with existing resources. No additional expenses and manpower will be incurred. Promotion of the Geopark and other natural attractions will entice nature lovers to visit Hong Kong. Their spending in Hong Kong will bring us economic benefits, which are nevertheless difficult to quantify. (d) In 2012-13, the Agriculture, Fisheries and Conservation Department has earmarked $29.2 million under Head 22 Programme (2) Nature Conservation and Country Parks for the management and operation of the Geopark.
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