Replies to initial written questions raised by Finance Committee Members in examining the Estimates of Expenditure 2012-13 Director of Bureau : Secretary for Commerce and Economic Development Session No. 12 File name : cedb(cit)- doc
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Question : The Administration has undertaken to enhance the promotion and public education for the implementation of the Pyramid Schemes Prohibition Ordinance, so as to let the public understand the differences between pyramid selling and legitimate multi-level marketing schemes. What is the amount of expenditure reserved for the work in 2012-13 and what are the details of work? Asked by : Hon. LEE Wai-king, Starry Reply : To prepare for the commencement of the Pyramid Schemes Prohibition Ordinance (Cap. 617) (the Ordinance) with effect from 1 January 2012, we earmarked about $0.5 million in 2011-12 for publicity and educational activities, including -
These activities aim to promote public understanding of the Ordinance, increase public awareness of various types of dubious schemes and further enhance public awareness of the scourge of pyramid schemes and the difference between these schemes and legitimate multi-level marketing schemes. We will continue to work in this area in 2012-13. As regards manpower, the head-count and salaries of officers involved have been subsumed into the establishment of and provision for the Commerce, Industry and Tourism Branch of this Bureau. It is difficult to quantify them separately.
Question : Please advise this Committee on the expenditures of Hong Kong Tourism Board on promoting Hong Kong tourism to overseas markets under the estimate for 2012-13 and the revised estimate for 2011-12. Please list the expenditures by major target markets. Asked by : Hon. LEE Wai-king, Starry Reply : In 2011-12, the Hong Kong Tourism Board (HKTB) launched promotional activities in 20 key source markets around the world. In 2012-13, the HKTB will maintain a diverse marketing portfolio while focusing on these 20 markets in attracting visitors to Hong Kong. The marketing expenditure of the HKTB in the 20 key visitor source markets in 2011-12 (revised estimate) and the proposed budget in 2012-13 are as follows:
Remark: Due to rounding, the total may differ from the sum of individual figures. The HKTB will closely monitor latest developments in different source markets, and review its marketing strategies and, where necessary, re-deploy resources to ensure their proper and most effective use.
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