Report itu-r m. 2243 (11/2011)
A3.4 Huge increase of mobile software applications offerings (Apps)
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- A3.5 Video traffic is growing dramatically
- Various forms of video
- Mobile TV
- Video traffic growth
A3.4 Huge increase of mobile software applications offerings (Apps)Over 300,000 mobile Apps have been developed in the last three years (2008-2010). The most used mobile Apps are games, news, maps, social networking and music. The use of those mobile Apps has and will increase mobile broadband traffic dramatically. Application stores for all mobile platforms have created a large new market, with estimated at 10.97 billion downloads by February 2011 and it is estimated that global downloads will reach 76.9 billion in 201459.The use of those mobile Apps have and will increase mobile broadband traffic dramatically. In addition, analysts predict that demand for data-heavy mobile video content60 will grow significantly over the coming years, such that it will account for 66% of mobile data traffic by 201461. Also, social networking via mobile has taken up. For example, in Facebook there are 840 billion pages views monthly62. Some 100 Million users access Facebook only over their mobile phones, accounting for significant portion of mobile web traffic, e.g. 50% of mobile web traffic in UK is for Facebook use63. A3.5 Video traffic is growing dramaticallyMobile video generally refers to real time entertainment consumption of video streaming, generic Flash video and other various webcasts. By year 2010, YouTube and Flash have generated the majority of mobile video traffic. However video sharing has also emerged as a new way to consume audiovisual content, and has particularly been adopted by fixed Internet users. For many viewers, consuming a video no longer just means watching it, but also sharing it with their community, commenting on it, blogging about it, tagging it, etc. This is why the online video market is largely dominated by community-based sites. Moreover, uploading videos on its social networking profile is becoming also a way to share video. Hence, community networks (like Facebook) are also video viewing sites. For the coming years, video will be responsible for most mobile data traffic growth through streaming or downloading with a CAGR exceeding 100% between 2009 and 2014 and it is predicted that it will account for 66% of mobile data traffic by 2014.
However video sharing has also emerged as a new way to consume audiovisual content, and has particularly been adopted by fixed Internet users. For many viewers, consuming a video no longer just means watching it, but also sharing it with their community, commenting on it, blogging about it, tagging it, etc. This is why the online video market is largely dominated by community-based sites. Most notable video sharing platforms based on user generated content (UGC) are YouTube, Dailymotion and Myspace. According to Sandvine, these services are becoming mainstream for mobile users. Moreover, uploading videos on its social networking profile is becoming also a way to share video. Hence, community networks (with obviously Facebook at the head) are now video viewing sites in their own right. Catch-up TV is also a way to watch video. It is a professional content made available for a limited period just after the broadcast diffusion. The content is generally focused on TV series and TV specific programs. However, few services are for the time being available on mobile devices.
Video content is mainly watched on PC via dongles. Today, the relatively decline of P2P traffic in the overall Internet traffic is mainly the result of the shift from P2P file sharing to video streaming websites. Indeed, the sharp increase in real-time video consumption first experienced in the fixed market can now be observed on the mobile networks, which is heavily impacting mobile traffic volumes. Both streaming and file sharing are the heaviest traffic usages and represent more than 50% of all traffic in 2009 in Western Europe and generating the highest growth rates (close to 100% growth for HTTP streaming). According to YouTube, mobile viewing content grew by 160% in 2009 and that strong growth was also expected in 2010. For the coming years, video will be responsible for most mobile data traffic growth through streaming or downloading with a CAGR exceeding 100% between 2009 and 2014. Figure A3.3 Data traffic distribution in IMT-2000 networks in Western Europe 
Figure A3.4 Top applications growth, 2H2009 
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