Section a what do you mean by Verbal Communication? Ans

Q10.
Describe Collocation.
Ans. Certain words which are usually said or written together are collocations. Two separate words like hard and work are spoken separately and are also said together. Certain words suit best when are said together, these accepted terms are called as collocations. In english language, especially in speaking skillls knowledge of the rights collocations are very important in making lasting impressions. Here area few tips which can help you to identify and use collocations in daily life.
1. Notice the words which are either written together or spoken together from books or magazine or even in random conversations of people you interact with.
2. Collocation dictionaries are available which can help to get an insight on collocation words. The list is humungous.
3. Try to understand the full sentence and not only just a word. This allow to observe words which are written together.

Q11. Define Communication. What are the objectives of communication Explain the role of Communication in Society
Ans. Communication is a means of sharing facts, information, thoughts and ideas with others. It is an important link that joins people together. Human beings cannot live in society without communication. In workplace you can achieve success only if you can communicate effectively. Two types of important communication are Verbal and Non-Verbal Communication. In communication the most important skills are Listening, Speaking, Reading, Writing skills. One of the simplest definitions by Robert Anderson. He defines Communication as interchange of thoughts, opinions or information by speech, writing or signs. According to Barton and Martin, Communication is the exchange of messages between people for the purpose achieving common meanings. Objective of communication :- Communication has unlimited scope. Broadly, the scope of communication can be explained under two headline I. External dimensions. II. Internal dimentions. External dimensions:- External dimensions means on a bigger level where we build relations with all external agencies and stakeholders. External activities would be related to sale and purchase of good and services, reporting to the government and shareholders on the financial situation and business operations, etc. Through effective communication one comes to know how an organization looks after its advertisements, publicity and public relations function. Internal dimentions:- Internal communication is very important as it happens within an organization. It start from formulating corporate vision, mission and captivating goals to their implementation, etc. Internal activities include maintaining and improving the morale of the employees, giving commands to workers, announcing policies and organizational changes, etc. Communication has direct link with motivation and morale of the employees. In addition to External and Internal dimensions, the scope of communication maybe looked into many things which comprise oral and nonverbal communication, Interperson, intrapersonal and mass communication, etc.