Social Network Construction and Competitiveness in Global Value Chain Network Analysis Perspective on Chinese Aerospace Industry



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In addition to geographic control, years of market presence is also considered as a crucial determinant of firms’ position in business networks. For foreign companies entering emerging economies, liability of foreignness will most likely become the early pains they have to endure with high transaction cost to adapt heterogeneous institutional environment in local market (North, 1990, Williamson, 1985) and high risk of failure or sunk cost (Hymer, 1976, Zaheer, 1995). For domestic firms, even if they are better acquainted with local know-how, still liability of newness, in other words, their age of market presence and initial size, significantly affect their life cycle in the market. On the other hand, for some long-existing SOEs, they need to launch corporation reform as react to dynamic competitive condition, while for new ones, they struggle to survive severe competition at their infancy (Freeman, Carroll, & Hannan, 1983). In this model, the year of presence are calculated based on primary data on firm’s own statement online, as well as secondary data recorded in NECIDS dataset. For domestic firms, the year of presence is based on the foundation year of their major business establishment, which mostly applied for old SOEs that have gone through multiple incorporate reforms. For foreign firms, year of presence is based on the date of formal market entry through subsidiary establishment or joint-venture with domestic partners.

Last categories of control variables take the firm’s embeddedness into consideration. The embeddedness represents the social and historical effect on economic life in terms of social structure, cognition, politics and culture (Uzzi, 1997). In terms of formation of firms’ business networks, social embeddedness is reflected in a path-dependent adaptation and reciprocal commitment between business partners (Andersson, Forsgren, & Holm, 2002). In this study following variables are included as control for social embeddedness:



(1) Coexistence in both partnership network and supply chain network. If a firm appears in both business networks, it signifies a higher level of embeddedness of the integrated business network considering the high complexity of the essence of business relationships.

(2) Core-periphery position of firm’s industrial specialization in business networks. We integrated the inter-connection of various industrial specialization attribute into a core-periphery model based on firms’ specialization information and their connection in both partnership and supply chain network. If a firm’s specialisation is identified as “core”, it means that this business sector is identified as a crucial phase in the whole value-adding progress and firm specialising in such sector have a more advantageous position in business networks.

(3) Similarity in civil law legal system. If firms’ regional location applies civil law system, they are identified as embedded in similar institutional context as the Chinese market.

(4) Identity as subsidiary. Subsidiaries serve as crucial intermediate in business network in cross-border knowledge diffusion as well as network expansion whilst the brokerage position of subsidiaries also signals the competitiveness in terms of building and controlling network resources. (Cantwell, 2013) In this study, if the firm is a wholly owned subsidiary or joint-venture, which affiliates to another firm or business group, it is identified as subsidiary, vice versa.

There are few issued to clarify ahead of the empirical study. First, due to the data availability and sensibility, only non-military production and services of investigated units will be included. In addition, the database build-up is primarily based on secondary data available to the public and the main purpose of the research is not to exhaust all types of linkages in Chinese aerospace industrial networks, therefore, only formal business linkages that are clearly stated in the original sources are included. The author realize the important of informal linkages between units, especially in emerging economies. Nevertheless, to include informal linkages, it requires extensive qualitative investigation such as survey and interviews, which exceed the original purpose and resources allowed in this research. In this sense, the author suggest further research could conduct ethnographic observation and survey to understand how informal interpersonal relationships can affect the strategic position and performance of different types of units in industrial networks.



5. Preliminary Multinomial Logistic Regression Analysis Results

The dependent and independent variables introduced in this study encompass both nominal variables (network position, geographic location, and embeddedness) and continuous variables (eigenvector centrality). Multinomial logistic regression analysis solve this problem of compatibility of variables. For each category of nominal variable, one group of parameter will be selected as base group, while the regression coefficients of other variables within the same category will be calculated based on logit function. For category of value chain position, we select firms specialised in “related industry” that are neither engaged in primary activities nor support activities as base. For geographic locations, domestic firms that are not located in output-intense provinces is selected as based. Embeddedness control variables are listed in their original form since unlike the previous two categories, they are not exclusive to each other.



Table: Multinomial Logistic Regression Analysis of Value Chain Position and Geographic Location on Firm’s Position in Partnership and Supply Chain Networks

t'>Coef.__Std._Err.'>Partnership Network

Coef.

Std. Err.

P>t

 




Supply Chain Network

Coef.

Std. Err.

P>t

 

Position in Value Chain
















Position in Value Chain













Upstream

0.005

0.005

0.326







Upstream

0.012

0.005

0.009

***

Downstream

0.017

0.005

0.002

***




Downstream

0.017

0.006

0.003

***

OEM

0.031

0.006

0.000

***




OEM

0.030

0.006

0.000

***

Customer

0.026

0.006

0.000

***




Customer

0.042

0.006

0.000

***

Support

0.007

0.006

0.235







Support

0.024

0.005

0.000

***

Relate (base)
















Relate (base)













 
















 













Region
















Region













Developed Economies

0.005

0.004

0.288







Developed Economies

0.009

0.004

0.029

**

Other Emerging Economies

0.016

0.008

0.045

**




Other Emerging Economies

0.002

0.007

0.749




Domestic Cluster

0.021

0.004

0.000

***




Domestic Cluster

0.008

0.004

0.051

*

Domestic Non-Cluster (base)
















Domestic Non-Cluster (base)













 
















 













Control Variables
















Control Variables













Year of Presence

0.000

0.000

0.012

**




Year of Presence

0.000

0.000

0.588




Co-existence in both network

0.004

0.003

0.193







Co-existence in both network

0.013

0.003

0.000

***

Core industry in Partnership

0.010

0.003

0.002

***




Core industry in Supply Chain

0.002

0.003

0.541




Civil Law System

-0.004

0.005

0.383







Civil Law System

0.000

0.004

0.936




Subsidiary

-0.007

0.003

0.048

**




Subsidiary

-0.004

0.003

0.227




_cons

-0.004

0.007

0.551

***




_cons

-0.010

0.006

0.128

 


































Note:*,** and *** represent significance at p=0.10, p=0.05, p=0.01, respectively

Based on the regression results, we can find support for the proposed hypothesis to certain degree. Nonetheless, there is a clear divergence between partnership network and supply chain network. In supply chain network, all 5 positions in value chain have significant impact on firms’ network position, H1 is fully supported. While in partnership network, being upstream supplier or specialising in support activities do not have significant influence on network position, thus H1 is only partly supported and it lacks evidence to validate the comparison in H2 in terms of horizontal partnership.

In supply chain network, firms specialised in primary activities stringently follows the tier-based hierarchy. Those allocated at the later stage of the value chain have better off network position in comparison to those allocated at the forward stage. H3 is supported in supply chain network. However, the regression of coefficient of firms specialised in support activities (0.24) lie between OEM and multiple-tier suppliers. It is predicted that although firms specialised in support activities do not have the same level of influence and control power in supply chain networks in comparison to OEMs and customers, nonetheless, thanks to their role as knowledge distributor and relational coordinator, they may still have better network position than suppliers in the supply chain network. Therefore, H2 is not fully supported in supply chain network.

Regarding geographic locations, we can observe the divergence between partnership network and supply chain network as well. Since neither of the two categories of foreign origin turn out to be significant at the same time in either partnership network or supply chain network, H4 lacks empirical support in both networks. Nonetheless, if we compare foreign firms with domestic ones, prominent findings can still be concluded. In partnership network, origin of developed economies does not have significant impact on firm’s network position, while firms from other emerging economies have better off position than domestic firms located in output-intense regions but have less advantageous position than domestic firms located in output-intense regions. In supply chain network, the impact of origin of other emerging economies is not significant. Nonetheless, firms from developed economies have better off position than both types of domestic firms. Regarding domestic firms, it turns out that the influence of location in high output efficiency regions overwhelms the rest of the country in both partnership and supply chain network, thus H5 is strongly supported in both types of networks.

Last but not least, from the regression result of embeddedness control variables, we may conclude that, although social embeddedness also influence firms’ network position, nonetheless, the contributions of different sorts of embeddedness attributes also diverge depending on the type of network. In partnership network, longer duration of market presence, coreness of industry in the network and identity as headquarter all significantly contribute to firms’ position in partnership network. While in supply chain network, only co-existence in both types of network significantly contributes to the network position, In addition, similarity in legal system does not significantly affect firms’ position in both types of networks.



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