Strategic marketing plan


Datamonitor 2011. Soft Drinks in Australia, Available: http://360.datamonitor.com.ipacez.nd.edu.au/Product?pid=889413C8-178F-43C0-8BD7-4FD8C32C0B1F. Accessed: 05 March 12



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132 Datamonitor 2011. Soft Drinks in Australia, Available: http://360.datamonitor.com.ipacez.nd.edu.au/Product?pid=889413C8-178F-43C0-8BD7-4FD8C32C0B1F. Accessed: 05 March 12.





133 http://www.fairtrade.net/generic_trade_standards00.html

134 http://www.fairtrade.net/generic_trade_standards00.html

135 http://www.fairtrade.net/generic_trade_standards00.html

136 http://www.fairtrade.net/generic_trade_standards00.html

137 Global Edge. 2000. Coca-Cola Amatil. [ONLINE] Available at: http://globaledge.msu.edu/blog/post/562/ge-blog-series--go-green--part-4.2---planting-new-ideas [Accessed 08 February 12].


138 INDUSTRY PROFILE, Global Beverages, Reference Code: 0199-2014 Publication Date: May 2011, www.datamonitor.com,


139 Research in Focus - Ready To Drink Finally Comes of Age

http://blackboard.nd.edu.au/webapps/portal/frameset.jsp?tab_id=_2_1&url=%2Fwebapps%2Fblackboard%2Fexecute%2Flauncher%3Ftype%3DCourse%26id%3D_3155_1%26url%3D&

140 INDUSTRY PROFILE, Soft Drinks in Australia, Reference Code: 0125-0802, Publication Date: May 2011

141 NIELSEN SPECIAL REPORT– JULY 2010, Insights into the shopper of today and the future; Economic concern and rising utility costs keeping aussies up at night. By Chris Per cy

142 NIELSEN SPECIAL REPORT– JULY 2010, Insights into the shopper of today and the future; Economic concern and rising utility costs keeping aussies up at night; When Promotions ain’t promotions. By Richard Reeves.

143 AdNews 14 January 2011, 2010 review

144 AdNews 14 January 2011, 2010 review

145 AdNews 14 January 2011, 2010 review

146 Retail world, Ac Nielsen Special report, 19th July 2010. P.20

147 Retail world, Ac Nielsen Special report, 19th July 2010. P.20

148 Retail world, Ac Nielsen Special report, 19th July 2010. P.20

149 Retail world, Ac Nielsen Special report, 19th July 2010. P.20


150 Retail world, Ac Nielsen Special report, 19th July 2010. P.23

151 2010 Review,Ac Nielsen adNews,14th January 2011. p.14

152 2010 Review,Ac Nielsen adNews,14th January 2011. p.15


153 2010 Review,Ac Nielsen adNews,14th January 2011. p.15


154 2010 Review,Ac Nielsen adNews,14th January 2011. p.14 PRIVATE LABEL

155 2010 Review,Ac Nielsen adNews,14th January 2011. p.14

156 2010 Review,Ac Nielsen adNews,14th January 2011. p.14

157 Australian Bureau of Statistics. 2010. Population by Age and Sex. [ONLINE] Available at: http://www.abs.gov.au/ausstats/abs@.nsf/mf/3201.0. [Accessed 05 March 12].


158Australian Bureau of Statistics. 2010. Population by Age and Sex, Regions of Australia. [ONLINE] Available at: http://www.abs.gov.au/ausstats/abs@.nsf/Products/3235.0~2010~Main+Features~Main+Features?OpenDocument#PARALINK12. [Accessed 05 March 12].


159Australian Bureau of Statistics. 2008. ABS. [ONLINE]. http://www.abs.gov.au/ausstats/abs@.nsf/mf/4802.0. [Accessed 08 Feburary 12]


160 Coca-Cola Amatil Ltd, Company Profile 2011, Datamonitor, p.4

161 Coca-Cola Amatil Ltd, Company Profile 2011, Datamonitor, p.5

162 Coca-Cola Amatil Ltd, Company Profile 2011, Datamonitor, p.5

163 Coca-Cola Amatil Ltd, Company Profile 2011, Datamonitor, p.4

164 Coca-Cola Amatil Ltd, Company Profile 2011, Datamonitor, p.6

165 Coca-Cola Amatil Ltd, Company Profile 2011, Datamonitor, p.6

166 Coca-Cola Amatil Ltd, Company Profile 2011, Datamonitor, p.6

167 Coca-Cola Amatil Ltd, Company Profile 2011, Datamonitor, p.6

168 Coca-Cola Amatil Ltd, Company Profile 2011, Datamonitor, p.6

169 Coca-Cola Amatil Ltd, Company Profile 2011, Datamonitor, p.6

170 Coca-Cola Amatil Ltd, Company Profile 2011, Datamonitor, p.7

171 Coca-Cola Amatil Ltd, Company Profile 2011, Datamonitor, p.7

172 Coca-Cola Amatil Ltd, Company Profile 2011, Datamonitor, p.14

173 Coca-Cola Amatil Ltd, Company Profile 2011, Datamonitor, p.14

174 Coca-Cola Amatil Ltd, Company Profile 2011, Datamonitor, p.16

175 Coca-Cola Amatil Ltd, Company Profile 2011, Datamonitor, p.17

176 Coca-Cola Amatil Ltd, Company Profile 2011, Datamonitor, p.19

177 Coca-Cola Amatil Ltd, Company Profile 2011, Datamonitor, p.17

178 Coca-Cola Amatil Ltd, Company Profile 2011, Datamonitor, p.18

179 Coca-Cola Amatil Ltd, Company Profile 2011, Datamonitor, p.19 - 20

180 INDUSTRY PROFILE, Global Beverages, Reference Code: 0199-2014 Publication Date: May 2011, www.datamonitor.com,


181 INDUSTRY PROFILE, Soft Drinks in Australia, Reference Code: 0125-0802, Publication Date: May 2011,

182 AdNews 14 January 2011, 2010 review

183 AdNews 14 January 2011, 2010 review

184 AdNews 14 January 2011, 2010 review

185 AdNews 14 January 2011, 2010 review

186 Pepsi: adding flavor to the cola war, 2003, Datamonitor, p.2

187 Pepsi: colourful soda, 2002, ‘Best Practices in Drinks 2002’, Datamonitor, p.2

188 New drinks review: stevia gaining ground as the new sweetener of choice, 2009, Datamonitor, p.2

189 INDUSTRY PROFILE, Global Beverages, Reference Code: 0199-2014 Publication Date: May 2011

190 INDUSTRY PROFILE, Global Beverages, Reference Code: 0199-2014 Publication Date: May 2011

191 INDUSTRY PROFILE, Global Beverages, Reference Code: 0199-2014 Publication Date: May 2011

192 INDUSTRY PROFILE, Global Beverages, Reference Code: 0199-2014 Publication Date: May 2011

193 INDUSTRY PROFILE, Global Beverages, Reference Code: 0199-2014 Publication Date: May 2011

194 INDUSTRY PROFILE, Global Beverages, Reference Code: 0199-2014 Publication Date: May 2011

195 INDUSTRY PROFILE, Global Beverages, Reference Code: 0199-2014 Publication Date: May 2011

196 INDUSTRY PROFILE, Global Beverages, Reference Code: 0199-2014 Publication Date: May 2011

197 INDUSTRY PROFILE, Soft Drinks in Australia, Reference Code: 0125-0802, Publication Date: May 2011

198 Australia - Carbonated Soft Drinks, Market Profile, www.datamonitor.com

199 Australia - Carbonated Soft Drinks, Market Profile, www.datamonitor.com

200 INDUSTRY PROFILE, Soft Drinks in Australia, Reference Code: 0125-0802, Publication Date: May 2011,

201 NIELSEN SPECIAL REPORT– JULY 2010, Insights into the shopper of today and the future; Economic concern and rising utility costs keeping aussies up at night. By Chris Per cy

202 Policy Brief 08-1

"Fear" and Offshoring: The Scope and Potential Impact of Imports and Exports of Services by J. Bradford Jensen, Peterson Institute for International Economics
and Lori G. Kletzer, Peterson Institute for International Economics, January 2008




203 Pepsi: adding flavor to the cola war, 2003, Datamonitor, p.2

204 Pepsi: adding flavor to the cola war, 2003, Datamonitor, p.2

205 Global Edge. 2000. Coca-Cola Amatil. [ONLINE] Available at: http://globaledge.msu.edu/blog/post/562/ge-blog-series--go-green--part-4.2---planting-new-ideas [Accessed 08 February 12].


206 Designing a National Strategy for Responding to Economic Dislocation by Howard F. Rosen, Peterson Institute for International Economics Testimony before the Subcommittee on Investigation and Oversight House Science and Technology Committee
June 24, 2008

207 ) INDUSTRY PROFILE, Global Beverages, Reference Code: 0199-2014 Publication Date: May 2011,


208 INDUSTRY PROFILE, Soft Drinks in Australia, Reference Code: 0125-0802, Publication Date: May 2011

209 Pepsi: that’s advertainment, 2003, Soft Drinks in the USA to 2006, Datamonitor, (DMCM0237), p.2



210 80 Global Edge. 2009. Viktoriya Ivanova [ONLINE].. http://globaledge.msu.edu/blog/archive/2009/6.[Accessed 08 Feburary 12].


211 Designing a National Strategy for Responding to Economic Dislocation by Howard F. Rosen, Peterson Institute for International Economics Testimony before the Subcommittee on Investigation (pto) and Oversight House Science and Technology Committee
June 24, 2008

212 INDUSTRY PROFILE, Global Beverages, Reference Code: 0199-2014 Publication Date: May 2011,

213 INDUSTRY PROFILE, Soft Drinks in Australia, Reference Code: 0125-0802, Publication Date: May 2011

214 "Fear" and Offshoring: The Scope and Potential Impact of Imports and Exports of Services by J. Bradford Jensen, Peterson Institute for International Economics
and Lori G. Kletzer, Peterson Institute for International Economics, January 2008

215 Speeches and Papers, Answering the Critiques: Why Large American Gains from Globalization Are Plausible by Gary Clyde Hufbauer, Peterson Institute for International Economics, May 2008, © Peterson Institute for International Economics. P.3


216 Policy Brief 08-1"Fear" and Offshoring: The Scope and Potential Impact of Imports and Exports of Servicesby J. Bradford Jensen, Peterson Institute for International Economics
and Lori G. Kletzer, Peterson Institute for International Economics, January 2008. P.3

217 Designing a National Strategy for Responding to Economic Dislocation by Howard F. Rosen, Peterson Institute for International Economics Testimony before the Subcommittee on Investigation and Oversight House Science and Technology Committee
June 24, 2008

218 Designing a National Strategy for Responding to Economic Dislocation by Howard F. Rosen, Peterson Institute for International Economics Testimony before the Subcommittee on Investigation and Oversight House Science and Technology Committee
June 24, 2008

219 Op-ed, Trade Adjustment Assistance: Lost in the Shuffle by Greg Mastel, Dutko Worldwide
and Howard F. Rosen, Peterson Institute for International Economics, Op-ed in the Hill
November 5, 2010

220 TAA Reauthorization: Necessary and Appropriate by Greg Mastel, Dutko Worldwide
and Howard F. Rosen, (Peterson Institute for International Economics) Op-ed in the Hill
July 21, 2011




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