Table of Contents CreativeBrief 3

Profile
Name: Rosalynn Cambe

Age: 31 (eek)

Gender: female

Location: Honolulu

Education: Bachelors in Education, Masters

in Ed. Tech.

Family: Mom, Dad (passed away in 2000),

older brother

Hobbies: dancing, reading, sleeping

(hahahaha), exercising, browsing on the

Internet

Occupation: enriching young minds (a.k.a.

teacher)

Income: er, not a lot somewhere in the

upper $30,000's

Work hours: officially, 7:15-3:00, unofficially,

whenever there's work that needs to be

done!

Disabilities: er, bad eyesight?!

Computer: prefer MACs, but constantly

surrounded by PCs!!! argh!

Computer skill level: I guess

intermediate/advanced level?


User Goal/Task: Rosalyn wants to buy a shirt she saw someone wear as a gift for her boyfriend.
Site Interaction Episode:
Rosalyn finds the Butigroove website through Google. The homepage grabs her attention with its stylish graphics and images of people wearing the Bütigroove shirts. She quickly finds the "Men's" link button at the top, clicks on it, and browses through the products gallery. Unfortunately, she doesn't find what she was looking for. However, while browsing through the wealth of selections, she finds two she thought her boyfriend would like. Before she orders them, she remembers the images of models wearing tops she thought were cute so she decides to check out the Women's gallery and orders a tank-top for herself.

Profile Name: Brian Briones Age: 31 Gender: Male Location: Honolulu, HI Education: A.S. in Computer Networking Family: Single Hobbies: Computers, videogames, writing, reading Occupation: Internet Technical Support Income: $40,000/Year Computer: PC at home and work, and laptop Work hours: 1pm to 9pm Disabilities: Wears glasses

User Goal/Task: Brian wants to find out more information about the clothing line and what styles of clothing that is produced by this manufacturer.
Site Interaction Episode:
Brian finds the Bütigroove website through Google. At the homepage, he immediately gets an idea of Bütigroove’s clothing style based on the pictures and graphic design. He clicks on the “Men’s” link at the top and browses the t-shirts. He really likes a lot of the t-shirt designs he sees. He then locates the “About Us” link in the sub navigation to the left. He finds thorough information about Bütigroove with images that help to visually illustrate the culture that Bütigroove is identified with. This is his scene. He takes down the address and store hours he finds under the sub navigation and plans to visit the store on the weekend.

22. ________________________________________________

23. OurPrimaryGoals&Objectives

We at Derick Designs want to see your business grow online; and we will do this by:

1. 
   Redesigning the aesthetics of Bütigroove.com
   
   1. 
      We will attract more users to the site and keep them coming back.
      
   2. 
      We will make them feel confident and secure in ordering online.
      
2. 
   Improving the users’ browsing and shopping experience
   
   1. 
      We will make browsing the website a smooth ride by organizing the information so that the user will know exactly what to do and where to go to get what they want.
      
   2. 
      We will showcase more of your products in a more visually interesting presentation.
      

In addition to improving your online business, we will help increase your in-store sales by highlighting the Bütigroove store and the other stores that carry Bütigroove products.

Thank you for giving us this opportunity to show you how we can help make Bütigroove a more successful business.