The body of knowledge about the dimensions of giving in Australia has grown over the last 25 years, but much of the available data are not easily comparable nor collected at regular intervals. However, from this disparate body of research it is possible to identify the following trends.
The substantial growth in individual giving in Australia that was evident during the last 30 years slowed in the wake of the GFC and, after a longer than expected recovery, the total amount donated has now returned to pre-GFC levels. Participation rates, however, have remained similar since the GFC, indicating that those who have continued to give have been giving more.
Giving to religious organisations and their associated entities continues to make up a substantial proportion of overall giving in Australia, with giving to welfare and community services entities receiving the largest share, followed by overseas aid and medical research causes.
A growing proportion of donations are being made by electronic means, with online credit donation facilities and online banking replacing the use of cheques as the response mechanism of choice.
There is some evidence that P2P fundraising techniques and the use of social media are increasingly important fundraising means, especially for communicating with younger markets.
Australian employees have been slow to take up opportunities to give using payroll deduction schemes, with those schemes that offer employees a greater range of choices about the charities they wish to support tending to be more successful. For more about workplace giving, see chapter 10.
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