The beer sector in croatia
Belgian Trade and Investment Office Zagreb
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- HR-10000 Zagreb (Croatia) TABLE OF CONTENTS
- OVERVIEW OF CROATIA
Belgian Trade and Investment Office Zagreb THE BEER SECTOR IN CROATIA This paper was written and compiled by Marin Kovačić and Dora Bencetić, Interns at the Belgian Trade Office in Zagreb, Croatia July 2016 Belgian Trade Office office@beltrade-croatia.com Embassy of Belgium T: +385 1 457 74 44 Pantovcak 125 b1 F: +385 1 457 74 45 HR-10000 Zagreb (Croatia) TABLE OF CONTENTS Overview of Croatia ………………………………………………………………….. 3 Analysis of the Croatian brewing sector in 2013 and 2014.…………. 6 Government revenues related to beer ……………………………………… 9 Expert opinions on the beer industry in Croatia …………………………10 The Croatian microbrewing revolution ……………………………………...11 Analysis of beer consumption in Croatia ……………………………………12 Beer producers in Croatia ………………………………………………………….16 Beer distributors in Croatia ……………………………………………………….18 OVERVIEW OF CROATIA GENERAL 
Source: https://www.cia.gov/library/publications/the-world-factbook/ ECONOMY Croatia borders Bosnia and Herzegovina, Hungary, Montenegro, Serbia and Slovenia and has been an independent country since 1991. The country has a long and dramatic coastline with the Adriatic Sea, and it has over 1 000 islands and islets, of which just 48 are permanently inhabited. The most important sectors of Croatia’s economy in 2015 were wholesale and retail trade, transport, accommodation and food services (21.2 %), industry (21.1 %) and public administration, defence, education, human health and social work activities (15.4 %). Croatia’s main export partners are Italy, Bosnia & Herzegovina and Slovenia while its main import partners are Germany, Italy and Slovenia. In 2015, Croatia finally came out of its six-year long recession. Between 2008 and 2014, GDP shrunk by more than 12 % in real terms and unemployment surged from below 9 % to more than 17 %. The situation started to improve at the end of 2014, and in the course of 2015 real GDP growth surpassed expectations. Economic activity was expected to have expanded by 1.8 % in 2015. The external sector performed strongly, and Croatia recovered some of the lost market shares. Growth was however mainly driven by the rebound in consumption and — to some extent — investment. The recovery is set to strengthen over the next couple of years, but risks remain. By 2017, GDP growth is forecast to attain 2.1 % and unemployment to contract to below 14 %, while the current account surplus should stabilize at around 3 % of GDP. The external sector is expected to continue to contribute to this positive performance, but the main driver of growth will be internal demand. Investments, in particular, are set to start growing more robustly, on the back of an increased absorption of EU structural and investment funds. Nevertheless, growth is projected to remain subdued for a catching up economy and it will take several years before output returns to pre-crisis levels. In a low inflation environment, high government and private debt, jointly representing more than 200 % of GDP in 2014, public and private investment as well as household consumption will continue being constrained. Given the depth and length of the recession, Croatia is currently expected to grow above its potential over the next two years. Eventually, however, the economy is set to return to its long-term potential growth, currently estimated at below 1 %. This low rate weighs on the convergence process and slows down the unwinding of macroeconomic imbalances. Lifting potential growth requires sustained investments and deep structural reforms in labour and especially product markets in view of fostering full utilization of the labour force, while ensuring robust productivity growth. Source: http://ec.europa.eu/europe2020/pdf/csr2016/cr2016_croatia_en.pdf BREWING SECTOR IN CROATIA Croatian market is dominated by three large breweries owned by global brewing companies. Additionally, there are a dozen medium-sized, small and microbreweries. Of the total number of breweries six of them has a production capacity in excess of one hundred thousand hectolitres annually. Total beer consumption in 2014 was 3.41 million hectolitres, and with consumption of 80 litres per capita per year, Croatia is among top ten European countries, which puts it in the so-called beer country. The beer market in Croatia, as well as in other neighbouring countries, is still in development. Leading manufacturers to quantitative share in the Croatian market are Zagrebačka pivovara (Ožujsko, Becks, Löwenbräu, Staropramen, Stella Artois, Tomislav), Heineken Hrvatska (Karlovačko, Heineken) and Carlsberg (Pan, Holsten, Tuborg). Smaller manufacturers are Osiječka pivovara, Pivovara Daruvar and Pivovara Ličanka. Directory: files -> library -> Infos-sectorielles -> PECO -> 2017 -> CROATIE library -> Guide to Arbor Day library -> Sonar Atlantic Coast Championships May 31 and June 1, 2008 Manhasset Bay Sonar Fleet #11 library -> Qiao Liang and Wang Xiangsui library -> Managing Law Enforcement Integrity The State of the Art a summary of Findings For Law Enforcement Leaders library -> 2016 Gaming Industry Report library -> Daniel simpson, horticulture extension agent library -> Large trees – Over 30’ Tall Recommended for Coastal Southeast Landscapes CROATIE -> Transport and logistics in croatia Download 1.2 Mb. Share with your friends:
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