Make Your School an Ad-Free Zone

Make Your School an Ad-Free Zone

----- Original Message -----

From: "Carol" <radred@ix.netcom.com>

Newsgroups: misc.activism.progressive

Sent: Sunday, March 05, 2000 11:43 PM

Subject: Adbusters: Make Your School an Ad-Free Zone

http://www.adbusters.org/magazine/28/school.html
WINTER 2000
Make Your School an Ad-Free Zone

by Allan Casey

Hey kids, here's a newsflash. You are being sold. You are being sold every time you walk in the door of your school -- or you soon will be. The marketing business has put a price on your head, to the tune of $300 billion a year -- that's what experts believe that people your age collectively spend, whether it's money out of your own pocket, or the way you influence your parents' spending habits. And now these commercial-crazy headhunters are hunting you in the one place you can't escape -- school. Here are some examples:
*From New Mexico to Nova Scotia, Coke or Pepsi will pay schools $10 to $20 per student to get exclusive rights to sell their soft drinks to you. What do you get out of it? Lots of advertising plastered around your school, and if you're lucky, a free Coke or Pepsi t-shirt.
*Companies create “free” ready-made lessons for teachers to use on students. Chips Ahoy has a counting game for little kids where you have to figure the number of chocolate chips in their cookies. Kellogs has an art project where you make sculpture out of Rice Krispies. Procter & Gamble sponsors lessons on oral hygiene that include giving away Crest samples. Campbell's Soup created (then shamefully recalled) a science lesson where students compared the viscosity of Prego sauce to rival Ragu. The Consumers Union has stated that 80 percent of these “lessons” contain wrong or misleading information.
*Companies profit by changing the way you think. Representatives of the drug Prozac will come to your school to “teach” you about depression. Exxon has ecology curriculum that shows how clean the environment of Alaska is. Some schools actually sell ad space in the hallways, on the sides of school buses, or billboards out in the yard.
*Companies collect information about you at school. In New Jersey, elementary school kids filled out a 27-page booklet called “my all about me journal,” basically a marketing survey for a television channel. Students in Massachusetts spent two days tasting cereal and answering an opinion poll. ZapMe! corporation puts “free” computers and internet hookups in schools. Then they monitor your web browsing habits and sell the information, neatly broken down by age, gender and postal code, to their customers.
*YouthStream has message boards in 7,200 high school locker rooms. They carry product advertisements and try to sell you on visiting the company's website, where even more advertising can be seen. The boards reach almost 60 percent of US high school students.
So, maybe you don't like the idea of school becoming one giant rat maze for the marketing lab. But what will you do about it? You could fight fire with fire, using the laser printer supplied by ZapMe! corp. to make your own anti-spam sticker campaign, and jam every company logo in the school. Unfortunately, the see-one-sticker-one approach will get you either the principal's office or jail. But there are other ways.
Start by figuring out the chain of command -- teacher, principal, school board officials, state and federal education department officials, and so on. Then complain as far up the ladder as you need to go until you get results. Contact the news media. If you call the local newspaper and tell them you are being forced to watch TV commercials during school, for instance, you'll get attention fast. Jamming meetings, protesting outside schools, hanging banners from classroom windows -- it's at least as much fun as doing homework, and you'll probably learn more.
For a detailed, step-by-step game-plan to ad busting at school, you can contact the Center For Commercial-Free Public Education at unplug@igc.org or visit www.commercialfree.org.
Sidebar 1:
Here's what some adults are saying behind your back:
“The advertiser gets a group of kids who cannot go to the bathroom, who cannot change the station, who cannot listen to their mother yell in the background, who cannot be playing Nintendo, who cannot have their headsets on.”
Joel Babbit, former company president, on the advantages of Channel One for advertisers.
“If you own this child at an early age, you can own this child for years to come. Companies are saying, 'Hey, I want to own the kid younger and younger.' ”
Mike Searles, former president of Kids-R-Us, a major children's clothing store, on the business of marketing to kids.
“Because physical education is required for high school students, over 70 percent of students see GymBoards every week.”
promotional material of YouthStream Media Networks, makers of school locker-room advertising boards.
“Teens will get your message when they see your logo within the materials. . . . Depending upon your product, sampling and couponing can often be incorporated into the program. . . . In addition, we are able to gather demographic information about the school and market.”
promotional material of West Glen, a company that distributes corporate-sponsored “teaching” materials to schools.
Sidebar 2:
A few adults come to their senses
California has passed a law prohibiting schools from selling exclusive vending rights to soft-drink manufacturers unless public hearings are held first. Another recently-passed law prohibits the use of product placements in school textbooks. A third bill in the works would place limits on electronic advertising in schools.
Rep. George Miller has introduced a bill in the US House of Representatives that would prohibit companies like ZapMe! Corp. from collecting marketing information in schools without written permission from parents.
In Canada, the provinces of New Brunswick and Manitoba have declared that the Youth News Network, a Canadian version of Channel One, will not be allowed in public school classrooms.

Appendix N

Technical and Technology Definition (amateur radio)

AMTOR A communications mode which is a specialized form of RTTY. The term is an acronym for AMateur Teleprinting Over Radio and is derived from the commercial SITOR system (Simplex Telex Over radio) developed primarily for Maritime use in the 1970s. (Lonsdale)

ASCII. American Standard Code for Information Interchange, the International Standards Organization (ISO) number-based code representing the character set and control codes used in computer-to-computer based network communications. (Brewer)
AX.25 In order to provide a mechanism for the reliable transport of data between two signaling terminals, it is necessary to define a protocol that can accept and deliver data over a variety of types of communications links. The AX.25 Link- Layer Protocol is designed to provide this service, independent of any other level that may or may not exist. (See Network Architecture, X.25.)

Morse code. The original “Morse” code used by Samuel Morse to allow letters to be sent as short electrical signals (dots) and long electrical signals (dashes) was also called the “American” Morse Code. It was widely used throughout Europe and America in very early (mid 1800's) land-line communications and has continued to be used to the present in America for this form of telegraphic communication. It was replaced in England in the 1800's by a somewhat similar code which eliminated the spaces and long dashes within letters that were found in many of the letters in the original Morse code. This new code was called the “Continental” or “International” Morse code and became the universal standard for European land-line communication and for radio telegraph communication. (Perera).

Packet Radio. Communications through a radio network using amateur (ham) radio frequencies authorized by the Federal Communications Commission. Using the AX.25 protocol (where “A” is amateur radio) an offspring of the industry standard X.25 protocol, amateur radio operators using packet radio have established a wireless and extensive world-wide link of computers. Using their ham radio equipment, amateur radio operators provide and utilize on-the-air (and often power grid independent) message storage and forwarding (email), bulletin board and emergency communications capabilities. Packet radio nodes are maintained voluntarily as a national service and emergency resource. Many are interconnected through gateway stations into the wider and extensive Internet.
PACTOR. In 1987 two German amateurs, Hans-Peter Helfert (DL6MAA) and Ulrich Strate (KF4KV) began work on a new Protocol which they called PACTOR. Although this new system incorporated the basic structure of AMTOR with its fixed interval data blocks and corresponding acknowledgements, PACTOR also combines important characteristics of Packet Radio. PACTOR is designed especially for high frequency (HF – 3 to 30 Megahertz) operations. (South Midlands Communications Ltd.)
Radioteletype (RTTY)
X.25. A CCITT standard protocol for the subscriber interface to a public packet switched network. Consists of two layers, link (level 2) and packet (level 3). The amateur AX.25 protocol is a highly modified version of just the link layer of X.25; it does not have a packet layer. (Colorado Repeater Association). See Network Architecture.

Appendix O BBA Technology Ratings

Appendix P

Appendix Q

Back Side and Driveway West Side View of Smith Center

Street Access and East Side View of Smith center

Appendix R

Smith Center Front and Main Entrance

Smith Center Library

Appendix S

Smith Center Classroom

Smith Center Classroom Equipment

Appendix T

Smith Center Computer Laboratory

MacIntosh Publications Studio

Appendix U

MacIntosh Split-Screen Video Editing Room

Smith Center Video Production Facility

Appendix V

Sony Digital Camera Crew

Appendix W

Main Front Campus View the Seminary Building (Seminary Avenue)

Appendix W

BBA Social Studies Department Textbooks
-----Original Message-----
From: Ed Latz
Sent: Tuesday, March 21, 2000 3:14 PM
To: Jozef Hand-Boniakowski
Subject: RE: History Textbook

Books:
CP World and US History 10

Clayton, Perry,Winkler

Pathways

Prentice Hall

CP World and US History 11

Todd/Curti,

The Triumph of the American Nation

Hartcourt, Brace, Jovanovich

Both CP classes

Wallbank, Schrier, Maier, Gutierrez-Smith,

History and Life

Scott Foresman

World and US History 10, 11

Appleby, Brinkley, McPherson

The American Journey

Glencoe, McGraw-Hill

Farah, Karls, World

History The Human Experience

Glencoe, McGraw-Hill

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