The Economic Impact of the Arts in Watauga County, North Carolina

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SECTION I
TABLES

TABLE I-1

AMOUNT OF INTEREST HOUSEHOLD HAS IN ARTS

Response	Frequency	Percent
Not Very Interested	12	1.20%
Not Interested	23	2.30%
Neutral	141	14.11%
Interested	249	24.92%
Very Interested	574	57.46%
Mean = 4.35 No response = 92

TABLE I-2

TYPE OF ARTS ACTIVITIES, FESTIVALS OR EVENTS PREFERRED

Type of Activity	Frequency*	Percent
Music Events**	887	12.19%
Theatre	716	9.84%
Dance	557	7.65%
Painting	492	6.76%
Photography	474	6.51%
Pottery	459	6.31%
Crafts	434	5.96%
Film	423	5.81%
Folk Arts	376	5.17%
Sculpture	328	4.51%
Ceramics	296	4.07%
Storytelling	294	4.04%
Jewelry	292	4.01%
Drawing	292	4.01%
Furniture Making	247	3.39%
Quilting	243	3.34%
Poetry Readings	204	2.80%
Weaving	199	2.73%
Other	65	0.89%

*Multiple response question

**Includes a broad spectrum of events

TABLE I-3

PLACES VISITED TO EXPERIENCE

ARTS EVENTS/ACTIVITIES

Location	Frequency*	Percent
Street Fairs/Festivals	761	16.96%
Indoor Performing Arts Facilities	739	16.47%
Museums	708	15.78%
Outdoor Performing Arts Facilities	639	14.24%
Galleries	602	13.42%
Restaurants	423	9.43%
Classes/Workshops	329	7.33%
Craft Trails	161	3.59%
Studio Hops	125	2.79%

*Multiple response question

TABLE I-4

HOUSEHOLD FAMILIARITY WITH

ARTS IN WATAUGA COUNTY

Level of Interest	Frequency	Percent
Not Very Familiar	196	18.96%
Not Familiar	153	14.80%
Neutral	257	24.85%
Familiar	221	21.37%
Very Familiar	207	20.02%
Mean = 3.09 No response = 57

TABLE I-5

NUMBER OF ARTS ACTIVITIES ATTENDED

IN WATAUGA COUNTY IN LAST 12 MONTHS

Response	Frequency	Mean	Median
Individual	1027	6.19	3.0
Household	1008	8.86	5.0

TABLE I-6

PRESENCE OF ARTS AFFECTED

DECISION TO VISIT/LIVE IN WATAUGA COUNTY

Response	Frequency	Percent
Yes	650	63.11%
No	380	36.89%
No response = 61

TABLE I-7

AVERAGE AMOUNT SPENT FOR

EACH ARTS EVENT IN PAST 12 MONTHS

Responses	Mean	Median
905	$78.67	$40.00

TABLE I-8

LIKELIHOOD OF ATTENDING ARTS EVENT

IN WATAUGA COUNTY IN NEXT 12 MONTHS

Level of Interest	Frequency	Percent
Definitely Will Not	17	1.67%
Not Likely	62	6.10%
Neutral	169	16.63%
Likely	156	15.35%
Definitely Will	612	60.24%
Mean = 4.26 No response = 75

TABLE I-9

AREAS OF WATAUGA COUNTY

YOU TYPICALLY ATTEND EVENTS

Area	Frequency*	Percent
Boone	912	38.66%
Blowing Rock	657	27.85%
Valle Crucis	315	13.35%
Cove Creek/Sugar Grove	157	6.66%
Todd	143	6.06%
Other	113	4.79%
Foscoe/Seven Devils	62	2.63%

*Multiple response question

TABLE I-10

SOURCES OF LEARNING ABOUT

ARTS ACTIVITIES/EVENTS

Source	Frequency*	Percent
Newspapers	740	23.75%
Friends or Family	542	17.39%
Brochures	455	14.60%
Radio	329	10.56%
Previous Visit	256	8.22%
Internet	232	7.45%
Television	225	7.22%
Other	102	3.27%
Billboards	101	3.24%
Retail Shop	68	2.18%
Welcome Center	42	1.35%
Hotel/Motel	24	0.77%

*Multiple response question

TABLE I-11

VISITOR, PART-TIME OR FULL-TIME RESIDENT

OF WATAUGA COUNTY

Visitor/Resident	Frequency	Percent
Visitor	450	43.69%
Part-Time Resident	184	17.86%
Full-Time Resident	396	38.45%
No response = 61

Visitors Only Section
TABLE I-12

VISITING SPECIFICALLY TO ATTEND THIS EVENT

Response	Frequency	Percent
Yes	331	73.56%
No	119	26.44%
No response = 641

TABLE I-13A

STAYING LONGER THAN OTHERWISE BECAUSE OF THIS EVENT

Response	Frequency	Percent
Yes	31	2.84%
No	1060	97.16%

TABLE I-13B

IF YES, NUMBER OF NIGHTS LONGER

Responses	Mean	Median
30	7.90	2.0

TABLE I-14

OTHER EVENTS WHILE IN WATAUGA COUNTY

Event	Frequency*	Percent
Restaurants	335	36.77%
Shopping	256	28.10%
Recreational Activity	139	15.26%
Visit Area Attractions	137	15.04%
Other	44	4.83%

*Multiple response question

TABLE I-15A

WHETHER STAYING OVERNIGHT

IN WATAUGA COUNTY

Response	Frequency	Percent
Day Tripper	198	18.15%
Staying Overnight	893	81.85%

TABLE I-15B

AVERAGE NUMBER OF NIGHTS TO SPEND

IN WATAUGA COUNTY

Responses	Mean	Median
277	10.95	3.0

TABLE I-16

TYPE OF LODGING USED

DURING STAY

Type of Lodging	Frequency*	Percent
Friends/Family	85	34.69%
Hotel/Motel	73	29.80%
House/Cabin Rental	32	13.06%
Condominium	20	8.16%
RV/Tent	19	7.76%
Timeshare	9	3.67%
Bed & Breakfast	7	2.86%
No response = 846

*Multiple response question

TABLE I-17

NUMBER OF PEOPLE IN TRAVEL PARTY

Travel Party Size	Frequency	Mean
No. People in Travel Party	436	6.00

TABLE I-18

TYPE OF RESTAURANTS PATRONIZED DURING STAY

Type of Restaurant	Frequency*	Percent
Medium Priced/Full Service	259	35.53%
Fast Food	109	14.95%
Regional Cuisine	109	14.95%
Gourmet/Full Service	109	14.95%
Rest. In Historic Building	77	10.56%
Cafeteria	47	6.45%
Other	19	2.61%

*Multiple response question

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