TABLE I-19
AVERAGE AMOUNT PLAN TO SPEND
DURING YOUR STAY
Responses
|
Mean
|
348
|
$473.91
|
Full or Part-Time Residents
TABLE I-20
ARTS INFLUENCED DESIRE TO RESIDE HERE
Level of Interest
|
Frequency
|
Percent
|
No Influence
|
49
|
9.66%
|
Little Influence
|
38
|
7.50%
|
Neutral
|
96
|
18.93%
|
Some Influence
|
122
|
24.06%
|
Much Influence
|
202
|
39.84%
|
Mean = 3.77
No response = 584
|
TABLE I-21
AMOUNT OF PROPERTY TAXES
PAID PER YEAR
Responses
|
Mean
|
314
|
$1,249.99
|
TABLE I-22
STATES OF RESPONDENTS BASED ON ZIP CODES
State
|
Frequency
|
Percent
|
State
|
Frequency
|
Percent
|
North Carolina
|
693
|
71.15%
|
Maine
|
2
|
0.21%
|
Florida
|
142
|
14.58%
|
Massachusetts
|
2
|
0.21%
|
Tennessee
|
41
|
4.21%
|
Ohio
|
2
|
0.21%
|
South Carolina
|
19
|
1.95%
|
California
|
1
|
0.10%
|
Virginia
|
18
|
1.85%
|
Illinois
|
1
|
0.10%
|
Georgia
|
15
|
1.54%
|
Indiana
|
1
|
0.10%
|
New York
|
6
|
0.62%
|
Louisiana
|
1
|
0.10%
|
Texas
|
5
|
0.51%
|
Michigan
|
1
|
0.10%
|
Maryland
|
4
|
0.41%
|
Nebraska
|
1
|
0.10%
|
Missouri
|
4
|
0.41%
|
New Hampshire
|
1
|
0.10%
|
Minnesota
|
3
|
0.31%
|
North Dakota
|
1
|
0.10%
|
Pennsylvania
|
3
|
0.31%
|
Vermont
|
1
|
0.10%
|
Alabama
|
2
|
0.21%
|
West Virginia
|
1
|
0.10%
|
District of Columbia
|
2
|
0.21%
|
Wisconsin
|
1
|
0.10%
|
No response = 117
|
TABLE I-23A
CITIES OF RESPONDENTS BASED ON ZIP CODES (Post Office Cities)
City
|
Frequency
|
Percent
|
City
|
Frequency
|
Percent
|
Hickory, NC
|
496
|
50.92%
|
Gainesville, FL
|
4
|
0.41%
|
Charlotte, NC
|
60
|
6.16%
|
Greenville, SC
|
4
|
0.41%
|
W. Palm Beach, FL
|
47
|
4.83%
|
Bristol, VA
|
3
|
0.31%
|
Greensboro, NC
|
45
|
4.62%
|
Charleston, SC
|
3
|
0.31%
|
Johnson City, TN
|
37
|
3.80%
|
Knoxville, TN
|
3
|
0.31%
|
Miami, FL
|
37
|
3.80%
|
New York, NY
|
3
|
0.31%
|
Raleigh, NC
|
35
|
3.59%
|
Augusta, GA
|
2
|
0.21%
|
Asheville, NC
|
34
|
3.49%
|
Austin, TX
|
2
|
0.21%
|
Tampa, FL
|
13
|
1.33%
|
Baltimore, MD
|
2
|
0.21%
|
Atlanta, GA
|
11
|
1.13%
|
Houston, TX
|
2
|
0.21%
|
Fayetteville, NC
|
11
|
1.13%
|
Mid-Missori, MO
|
2
|
0.21%
|
Orlando, FL
|
10
|
1.03%
|
Norfolk, VA
|
2
|
0.21%
|
Rocky Mount, NC
|
10
|
1.03%
|
Saint Louis, MO
|
2
|
0.21%
|
Roanoke, VA
|
9
|
0.92%
|
Richmond, VA
|
2
|
0.21%
|
S. Florida, FL
|
9
|
0.92%
|
Saint Louis, MO
|
2
|
0.21%
|
Fort Myers, FL
|
6
|
0.62%
|
Southern, MD
|
2
|
0.21%
|
Kinston, NC
|
6
|
0.62%
|
Tallahassee, FL
|
2
|
0.21%
|
Columbia, SC
|
5
|
0.51%
|
Thief River Falls, MN
|
2
|
0.21%
|
Daytona Beach, FL
|
5
|
0.51%
|
Washington, D.C.
|
2
|
0.21%
|
Sarasota, FL
|
5
|
0.51%
|
Auburn, ME
|
1
|
0.10%
|
TABLE I-23A (continued)
CITIES OF RESPONDENTS BASED ON ZIP CODES (Post Office Cities)
City
|
Frequency
|
Percent
|
City
|
Frequency
|
Percent
|
Bangor, ME
|
1
|
0.10%
|
Manchester, NH
|
1
|
0.10%
|
Bluefield, WV
|
1
|
0.10%
|
Military, FL
|
1
|
0.10%
|
Boston, MA
|
1
|
0.10%
|
Milwaukee, WI
|
1
|
0.10%
|
Charlottesville, VA
|
1
|
0.10%
|
Mobile, AL
|
1
|
0.10%
|
Cincinnati, OH
|
1
|
0.10%
|
N. Suburban, IL
|
1
|
0.10%
|
Dallas, TX
|
1
|
0.10%
|
Northern VA
|
1
|
0.10%
|
Detroit Lake, MN
|
1
|
0.10%
|
Pensacola, FL
|
1
|
0.10%
|
Detroit, MI
|
1
|
0.10%
|
Poughkeepsie, NY
|
1
|
0.10%
|
Dickinson, ND
|
1
|
0.10%
|
Rochester, NY
|
1
|
0.10%
|
Florence, SC
|
1
|
0.10%
|
San Francisco, CA
|
1
|
0.10%
|
Gainesville, GA
|
1
|
0.10%
|
Shreveport, LA
|
1
|
0.10%
|
Indianapolis, IN
|
1
|
0.10%
|
Springfield, MA
|
1
|
0.10%
|
Jackson, TN
|
1
|
0.10%
|
Toledo, OH
|
1
|
0.10%
|
Jacksonville, FL
|
1
|
0.10%
|
Tuscaloosa, AL
|
1
|
0.10%
|
Lakeland, FL
|
1
|
0.10%
|
Valdosta, GA
|
1
|
0.10%
|
Lancaster, PA
|
1
|
0.10%
|
Westchester, NY
|
1
|
0.10%
|
Lehigh Valley, PA
|
1
|
0.10%
|
White River, VT
|
1
|
0.10%
|
Lincoln, NE
|
1
|
0.10%
|
Wilkes-Barre, PA
|
1
|
0.10%
|
No Response = 117
|
TABLE I-23B
AREAS OF DOMINANT INFLUENCE BASED ON ZIP CODES
City
|
Frequency
|
Percent
|
City
|
Frequency
|
Percent
|
Charlotte, NC
|
556
|
57.08%
|
Augusta, GA
|
2
|
0.21%
|
Miami, FL
|
94
|
9.65%
|
Baltimore, MD
|
2
|
0.21%
|
Raleigh/Durham, NC
|
62
|
6.37%
|
Columbia, MO
|
2
|
0.21%
|
Greensboro/Winston-Salem, High Point, NC
|
45
|
4.62%
|
Houston, TX
|
2
|
0.21%
|
Tri Cities, TN
|
40
|
4.11%
|
Mobile/Pensacola, FL AL
|
2
|
0.21%
|
Asheville Area, NC
|
38
|
3.90%
|
Norfolk, VA
|
2
|
0.21%
|
Tampa, FL
|
20
|
2.05%
|
Richmond, VA
|
2
|
0.21%
|
Orlando/Daytona Beach, FL
|
15
|
1.54%
|
Roanoke/Lynchburg, VA
|
2
|
0.21%
|
Atlanta, GA
|
12
|
1.23%
|
Saint Louis, MO
|
2
|
0.21%
|
Roanoke, VA
|
7
|
0.72%
|
Savannah, GA
|
2
|
0.21%
|
Columbia, SC
|
5
|
0.51%
|
Tallahassee, FL
|
2
|
0.21%
|
New York, NY
|
5
|
0.51%
|
Albany, GA
|
1
|
0.10%
|
Sarasota, FL
|
5
|
0.51%
|
Bangor, ME
|
1
|
0.10%
|
Washington, DC
|
5
|
0.51%
|
Bismarck, ND
|
1
|
0.10%
|
Gainesville, FL
|
4
|
0.41%
|
Bluefield, WV
|
1
|
0.10%
|
Boston, MA
|
3
|
0.31%
|
Burlington, VT
|
1
|
0.10%
|
Charleston, SC
|
3
|
0.31%
|
Charlottesville, VA
|
1
|
0.10%
|
Fargo, ND
|
3
|
0.31%
|
Chicago, IL
|
1
|
0.10%
|
Knoxville, TN
|
3
|
0.31%
|
Cincinnati, OH
|
1
|
0.10%
|
TABLE I-23B (continued)
AREAS OF DOMINANT INFLUENCE BASED ON ZIP CODES
City
|
Frequency
|
Percent
|
City
|
Frequency
|
Percent
|
Dallas, TX
|
1
|
0.10%
|
Philadelphia, PA
|
1
|
0.10%
|
Detroit, MI
|
1
|
0.10%
|
Portland, ME
|
1
|
0.10%
|
Florence/Myrtle Beach, SC
|
1
|
0.10%
|
Rochester, NY
|
1
|
0.10%
|
Harrisburg, PA
|
1
|
0.10%
|
San Francisco, CA
|
1
|
0.10%
|
Indianapolis, IN
|
1
|
0.10%
|
Scranton/Wilkes-Barre, PA
|
1
|
0.10%
|
Jackson, TN
|
1
|
0.10%
|
Shreveport, LA
|
1
|
0.10%
|
Jacksonville, FL
|
1
|
0.10%
|
Toledo, OH
|
1
|
0.10%
|
Milwaukee, WI
|
1
|
0.10%
|
Tuscaloosa, AL
|
1
|
0.10%
|
Omaha/Lincoln, NE
|
1
|
0.10%
|
No Response = 117
|
TABLE I-24
NUMBER OF EVENT ATTENDEES, UNDER 18, AND RETIRED
No. of Attendees
|
Frequency
|
Mean
|
No. of Attendees in Travel Party
|
972
|
4.11
|
No. of Attendees Under 18
|
890
|
1.19
|
No. of Attendees Retired
|
858
|
1.07
|
TABLE I-25
MOST INFLUENTIAL IN DECIDING TO ATTEND EVENT
Person
|
Frequency
|
Percent
|
Adult Female
|
378
|
40.26%
|
Group Decision
|
268
|
28.54%
|
Adult Male
|
130
|
13.84%
|
Retired Female
|
90
|
9.58%
|
Retired Male
|
37
|
3.94%
|
Friend/Relative
|
21
|
2.24%
|
Other
|
7
|
0.75%
|
Female Under 18
|
5
|
0.53%
|
Male Under 18
|
3
|
0.32%
|
No response = 152
|
TABLE I-26
GENDER OF RESPONDENTS
Gender
|
Frequency
|
Percent
|
Female
|
594
|
63.53%
|
Male
|
341
|
36.47%
|
No response = 156
|
TABLE I-27
AGE OF RESPONDENTS
Age
|
Frequency
|
Percent
|
Below 25
|
60
|
6.99%
|
25-35
|
85
|
9.91%
|
36-45
|
146
|
17.02%
|
46-55
|
197
|
22.96%
|
56-65
|
185
|
21.56%
|
Over 65
|
185
|
21.56%
|
Mean Age = 51.74
No response = 233
|
TABLE I-28
AAA OR AARP MEMBERSHIP
Membership
|
Frequency
|
Percent
|
AAA
|
464
|
54.33%
|
AARP
|
390
|
45.67%
|
TABLE I-29
HIGHEST LEVEL OF EDUCATION
Level
|
Frequency
|
Percent
|
High School
|
90
|
9.48%
|
Professional Certificate
|
25
|
2.63%
|
Some College
|
146
|
15.38%
|
Associates Degree
|
49
|
5.16%
|
Bachelors Degree
|
209
|
22.02%
|
Some Graduate
|
92
|
9.69%
|
Graduate Degree
|
338
|
35.62%
|
No response = 142
|
|
|
TABLE I-30
YEARLY HOUSEHOLD INCOME
Income Range
|
Frequency
|
Percent
|
$0-$19,999
|
43
|
5.53%
|
$20,000-$29,999
|
61
|
7.84%
|
$30,000-$39,999
|
60
|
7.71%
|
$40,000-$49,999
|
83
|
10.67%
|
$50,000-$59,999
|
91
|
11.70%
|
$60,000-$69,999
|
71
|
9.13%
|
$70,000-$79,999
|
74
|
9.51%
|
$80,000-$89,999
|
45
|
5.78%
|
$90,000-$99,999
|
61
|
7.84%
|
Over $100,000
|
189
|
24.29%
|
No response = 313
|
Table i-31
Comparison of Watauga County Arts Patrons:
Appalachian EVENTS Versus Non-Appalachian EVENTS
Variable
|
Mean
(N)
|
t-statistic
|
p-value
|
App-Event
|
Non
App-Event
|
Household interest in the arts
|
4.35
(679)
|
4.36
(320)
|
0.27
|
0.7861
|
Household familiarity with the arts in Watauga County
|
3.16
(698)
|
2.92
(336)
|
2.76
|
0.0060*
|
Number of arts activities/events attended in Watauga County during past 12 Months
|
6.98
(699)
|
4.50
(328)
|
4.71
|
0.0001*
|
Number of arts activities/events household attended in Watauga County
|
9.96
(684)
|
6.70
(324)
|
4.40
|
0.0001*
|
Dollar amount typically household spend to attend each arts activities in Watauga County during past 12 months
|
$70.20
(615)
Median = $35
|
$96.63
(290)
Median = $50
|
2.60
|
0.0095*
|
Chances of attending any arts activities/events in Watauga County during next 12 Month
|
4.31
(687)
|
4.18
(329)
|
1.76
|
0.0790
|
Number of nights in Watauga County this arts activity/event cause the respondent to stay longer
|
10.8
(20)
Median = 1.5
|
2.1
(10)
Median = 2
|
0.98
|
0.3415
|
Number of nights expected to spend in Watauga County on this trip
|
15.32
(162)
Median = 3
|
4.78
(115)
Median = 3
|
4.03
|
0.0001*
|
Number of people in the party
|
7.20
(292)
|
3.56
(144)
|
2.05
|
0.0413*
|
Dollar amount plan to spend during this trip in Watauga County
|
$560.20
(234)
Median = $100
|
$296.80
(114)
Median = $150
|
2.78
|
0.0058*
|
The presence of arts activities/events influenced to reside in Watauga County
|
3.84
(341)
|
3.63
(166)
|
1.65
|
0.1074
|
City and county property tax
|
$1252.4
(203)
|
$1245.6
(111)
|
0.04
|
0.9654
|
Number of people in the respondent’s attending this event
|
4.41
(654)
|
3.49
(318)
|
1.45
|
0.1469
|
Number of people under 18 years in the group
|
1.49
(598)
|
0.55
(292)
|
1.67
|
0.0960
|
Number of retired people in the party
|
1.15
(572)
|
0.91
(286)
|
2.18
|
0.0299*
|
Age of the respondent
|
51.86
(556)
|
51.36
(302)
|
0.30
|
0.7627
|
= Scale: 1 = Not Very Interested…. 5 = Very Interested
* = significant difference in means at p = 0.05
|
Table i-32
Attendance and Mean Spending at Surveyed Arts Events
Arts Event
|
Number of Attendees
|
Average Household Spending on Event
|
Total Arts Patron Event Spending
|
|
Average Visitor Spending
|
Total Visitor Additional Spending
|
Arts Council Receptions
|
260
|
$30.40
|
$1,976.00
|
$0
|
$0
|
M. Butterfly
|
450
|
59.26
|
6,666.75
|
60.00
|
30.04
|
Pops
|
1,321
|
80.33
|
26,528.98
|
1666.28
|
188972.60
|
Mike Cross
|
1,107
|
76.73
|
21,235.03
|
661.21
|
58316.15
|
Eastern Phil I
|
807
|
48.27
|
9,738.47
|
393.53
|
25131.96
|
Doc Watson
|
4,925
|
97.83
|
120,453.19
|
198.78
|
44845.52
|
Paul Taylor
|
1,209
|
79.62
|
24,065.15
|
771.10
|
75407.14
|
Eastern Phil II
|
826
|
60.27
|
12,445.76
|
509.74
|
33487.85
|
Chetola
|
1,300
|
69.89
|
22,714.25
|
490.00
|
49262.10
|
Glenn Miller
|
1,482
|
81.41
|
30,162.41
|
651.67
|
76230.30
|
L. Anderson
|
550
|
59.27
|
8,149.63
|
135.45
|
3779.29
|
Diamond Rio
|
4,870
|
66.52
|
80,988.10
|
207.92
|
62113.34
|
Boone St. Fest.
|
1,000
|
46.51
|
11,627.50
|
324.55
|
25079.21
|
V.C. Fair
|
11,000
|
112.62
|
309,705.00
|
289.83
|
175827.76
|
Total
|
31,107
|
|
$686,456.221
|
|
$818483.262
|
Average
|
|
$77.22
|
|
$454.29
|
|
1Total arts patronage spending was estimated to be total arts patron event spending, $686,456.22 multiplied by the average number of arts events patronized in a year, 9, or $6,178,106.
2Total visitor additional spending was estimated to be their total additional spending, $818,483 multiplied by the average number of arts events they reported attending in a year, 6, or $4,911,169.
Not included: Appalachian Cultural Museum and Blowing Rock Stage Company
|
SECTION I
FIGURES
Figure 1
3 Digit Zip Code Area for Hickory, NC
Figure 2
3 Digit Zip Code Area for Charlotte, NC
Source: U.S. Census Bureau
Figure 3
3 Digit Zip Code Area for West Palm Beach, FL
Figure 4
3 Digit Zip Code Area for Greensboro, NC
Source: U.S. Census Bureau
Figure 5
3 Digit Zip Code Area for Johnson City, TN
Share with your friends: |
