Good investor relations: A merchant banker with good contacts with investors, venture capitalists and financial institutions, can help in mobilizing funds through successfully placing the company’s shares.
Industry focus: Opting for a merchant banking firm that has a strong focus in the industry in which the enterprise operates can make a difference as they are aware of the way the market works in a particular sector.
Research skills: Since there are several aspects to be looked at before floating an IPO, the chosen merchant banker must have the capabilities of thoroughly researching essential information with regard to the company’s capital structuring, financial viability and other elements that are important for the success of the issue.
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