The winston churchill memorial trust of australia
Speed cameras net .5m, up 45pc in a year
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- Police remind drivers about new cell phone law
- Emerging Communication Technologies
- Victoria Police News website
Speed cameras net $14.5m, up 45pc in a yearTHE TOTAL speed camera revenue in the ACT has jumped 45 per cent in a year to $14.5 million with the addition of lucrative new speeding hot spots. A stretch of the Monaro Highway at Hume is proving to be a profitable speed trap for the ACT Government with two new speed cameras there alone generating $3million in fines last financial year. Two other new cameras on the Barton Highway between Curran Drive and Gold Creek Road generated $21. million during the 12 months. Already notorious speed cameras on Hindmarsh Drive at Phillip, near the fire station, and on the Federal Highway approaching the Antill Street roundabout southbound have also proven to be top earners for the Government, generating $960,000 and $1.6 million in fines respectively. The Government has released to The Sunday Canberra Times new figures showing the revenue generated camera-by-camera. The story included a defence of the cameras by a spokesperson for Territory and Municipal Services (the Department that administers the speed camera program in the ACT): The cameras were on roads with “high volumes of traffic traveling at higher speeds and where a crash can have profound consequences”. The Department has a website that explains the rationale behind the speed camera program – see http://www.tams.act.gov.au/move/roads/road_safety/speedandspeeding/act_government_safety_camera_program/mobile_speed_cameras. It explains, for example, that: Mobile Speed Camera sites in the Australian Capital Territory have been selected based on data related to speed-related crash history and current speed surveys. At present there are 120 sites on the ACT mobile speed camera network. One could ask the question ‘Why not list the summaries of the speed and crash data for each site?’ This would provide the media, and the public, with the data on which the program is based. If the location of the cameras is data driven – why not provide the data? The absence of data allows the issue to be framed as a conjecture story and the response of the Department looks weak. As suggested by the St Catherine’s Conference, the Victoria Police is taking the ‘risk’ of letting the media, and the wider community, into their world by publishing local area crime statistics on their website: The Victoria Police My Place online application allows you to see what crime is taking part in your area and learn tips on how to prevent it. By entering your postcode into My Place, you are taken to your Police Service Area (PSA). Here you can view your local crime statistics, read a message from your local police inspector and follow links to targeted crime prevention tips.
HPD constantly tries to get useful and compelling traffic safety information out to the media, as does the state Department of Transportation and other agencies; HPD has a good relationship with the local media; and HPD, often in collaboration with other partners, frequently runs high-profile traffic safety campaigns which are very well-reported by the media. The state of Hawaii is relatively small, and traffic is one thing that has a great impact on residents. Many people in the community often know those involved in noteworthy collisions, prompting significant media coverage. The following is an extract of a road safety related story from the Honolulu Advertiser: Police remind drivers about new cell phone law Ignorance of the law will be no excuse for drivers receiving a $67 first-offense ticket on or after July 1 for operating electronic devices while driving, police said yesterday. Police are using as many resources as they can to get the message out that when that law goes into effect, it will be illegal for drivers to use their hand-held cell phones, iPods or any other portable electronic equipment while their engines are running. The law is sure to affect a lot of people. About 4 out of every 5 Hawai'i residents subscribe to a wireless service, according to 2007 figures from the Federal Communications Commission. Department of Transportation overhead message boards began flashing reminders for drivers yesterday afternoon. The story, whilst routine, is informative and supportive of the local authorities. As mentioned elsewhere the story was placed on the papers website and was supported by vision taken by the journalist at the police press conference launching the initiative. A win-win situation for all involved. Emerging Communication Technologies Did You Know? There are 200 million registered users of MySpace. If MySpace was a country it would be the 5th largest in the world (between Indonesia and Brazil) (YouTube 2008 ) Colleagues in Canada brought to my attention an incident involving the withdrawal of a piece of road safety legislation following a FaceBook campaign against the measure. In November 2008, the Canadian province of Ontario introduced legislation that, amongst other things, would have limited drivers 19 years and under and holding a G2 license to having only one teen passenger in the vehicle. Irate teen drivers responded by creating protest groups on social networking site Facebook. A group started by Jordan Sterling, a Grade 12 student from Hamilton, Ontario, managed to attract nearly 150,000 responses in a matter of weeks. A copy of the FaceBook page is reproduced at Appendix B. The campaign called for FaceBook users to join the campaign be emailing their members of parliament (email addresses were provided), by emailing the Premier (his address was also provided) and by signing an online petition. The campaign was eventually picked up by the news media with the Canadian Press carrying the following report: Ontario may be willing to back off from a proposed regulation that would restrict teen drivers to just one teenage passenger in a car, Premier Dalton McGuinty suggested Wednesday after an online protest against the new rules grew to more than 117,000 members. The protest group was set up on Facebook last week after the Liberal government announced a package of reforms aimed at young drivers, including a zero blood-alcohol limit for all drivers 21 and under and licence suspensions for those caught speeding (November 26 2008). The FaceBook campaign illustrates a number of things: the use of such media by audiences that are difficult to reach by traditional means; the speed at which information can be disseminated through these new media forms; and the potential power of such forums to influence decision makers. Whilst this case study illustrates the negative side of new media (where opponents of safety legislation can be mobilised) it also illustrates the potential of FaceBook and Twitter to reach younger audiences and the need for road safety authorities to engage audiences through these tools and to be aware of the nature of the discourses taking place. The NHTSA, for example, typed “NHTSA” as a search term into Twitter and discovered that the role of NHTSA was widely misunderstood. The NHTSA in the United States now allocates 15 per cent of its road safety advertising budget to new media and Australian authorities might consider reviewing their advertising budget allocations in light of this. As an interesting aside, the Victoria Police Force is leading the way, in terms of government agencies, with its approach to new media. As illustrated by the following comments from their Chief Commissioner, Mr. Simon Overland: I hope you have all had a chance to have a look at our new website Victoria Police News (www.vicpolicenews.com.au), launched in April. The website is just one of many ways Victoria Police is embracing the digital age. We are committed to new media communications, such as SMS, online forums, video, audio, podcasts, vodcasts and regular use of social media. Victoria Police have established a Digital Media Unit to maintain its various online outlets (Victoria Police 2009). These include: Victoria Police News website Victoria Police Twitter Victoria Police Forcebook VPBlueTube and My Place A quick glance at road safety websites in Australia suggests there is much to do in this area. Whilst road safety authorities in some of the smaller jurisdictions may not have the resources to replicate what the Victoria Police have done, it may be possible to enter into some form of collaborative venture with federal authorities. To some extent this form of cooperation exists with the provision of holiday fatality data to the media – as noted elsewhere in the report, the value of providing such data is questionable. For those interested in the new media Ms Alice Mathews, a new media consultant to the NHTSA, recommended checking the Ad Council website http://www.adcouncil.org/default.aspx?id=15 for information about the use of new media in public service advertising campaigns. The Ad Council (www.adcouncil.org) is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies. One of the Council’s current campaigns, developed for the NHTSA, relates to an ongoing drunk-driving campaign. The campaign’s aim was to inspire dialogue and recognition of the dangers of "buzzed" driving (driving after a few drinks while not being overtly drunk) and subsequently, to motivate people to stop driving buzzed. The overall campaign hopes to educate people that consuming even a few drinks can impair driving. 
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