Think and Grow Rich!

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9781634502535

ARTHUR BRISBANE In his day, Arthur Brisbane (1864-1936) was the highest paid newspaper editor in the United States and one of the world’s most widely read editorialists, as managing editor of William
Randolph Hearst’s The New York Evening Journal. He was known as the master of sensationalism, and he wrote the syndicated “Today”
editorial column, which was written from 1917 until the day he died in. While he was famous for blaring headlines and stories about atrocities, he also campaigned for better schools, labor law, and prison reform, and against the death penalty, crime, and Prohibition.
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LUTHER BURBANK During a horticultural career that lasted years, Luther Burbank (1849-1926) developed more than 800 varieties and strains of plants. These included more than 200 varieties of fruits
(including the Freestone peach, numerous vegetables, grains, nuts,
and a host of ornamentals. He was known worldwide as one of the world’s most innovative and prolific plant-breeding scientists. In he developed the Burbank potato, which was used in Ireland in the battle against the ravages of the blight epidemic. He was a friend of both Thomas Edison and Henry Ford. His legacy inspired the City of
Santa Rosa’s annual Rose Parade, which celebrates his memory.
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EDWARD W. BOK Edward W. Bok (1863-1930) edited Ladies Home
Journal for three decades. He won the editorship after successfully developing and syndicating, through his Bok Syndicate Press, a regular full page of women’s interest material for use by newspapers. He was a strong crusader for suffrage for women, wildlife conservation, clean cities, and elimination of highway billboards. His greatest crusade was against the excesses of the patent medicine industry, which led to passage of the Pure Food and Drug Act in 1906. Ladies Homes

Journal was the first American magazine to mention venereal disease,
which is one indication of the strength of his convictions about keeping the public informed about issues that might affect their families. Bok, the son of poor immigrants from the Netherlands, won the 1921 Pulitzer Prize for his autobiography, The Americanization of
Edward Bok.
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FRANK A. MUNSEY Frank Munsey (1854-1925) was a master of media consolidation and mergers. In addition to his newspaper- publishing career, he published America’s first inexpensive (10 cents per copy) general circulation, illustrated magazine, Munsey’s
Magazine. At his death in 1925, he leftmost of his $40 million (more than $412 million in today’s dollars) to the Metropolitan Museum of
Art in New York City.
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