It must be recognized that committing to a supply chain management system from scratch will entail a major investment. New approaches to software can reduce both the cost and the risk of such a commitment. However, businesses will want to recoup most of the investment as quickly as possible—perhaps six months or less. Given the potential for cost savings, the impact on increasing cash flow should be obvious.
What is not obvious is the potential for significant improvements in cash flow from minor improvements generated by supply chain management systems. To illustrate this, let us look at an example adapted from Coyle et al. (2009). [1] Assume that a firm is in the following situation: It ships orders to customers; if the orders are incomplete or inaccurate, the firm assumes the full cost of the return and follow-up shipping. When an incorrect shipment is made, to ameliorate their upset customers, the firm takes $100 off the bill. However, when some customers find that the order is incomplete or inaccurate, they are so upset that they cancel the order. Here are the data:
Number of orders per year
|
50,000
|
Number of items per order
|
25
|
Profit per unit ($)
|
30
|
Price reduction for incorrect order ($)
|
100
|
Back order cost per order ($)
|
200
|
Percentage of totally correct orders
|
90
|
Percentage of incorrect orders cancelled
|
25
|
It can be readily seen that the profit per order is $750 (25 × $30). We now examine the lost cash flow from the situation. The lost cash flow has several components. The first component is the back order cost, which is composed of the number of orders that will have to be back filled. The second component is associated with the losses from the incorrect orders that were canceled. The last component is the price reduction for the incorrect order.
lost cash flow = backorder costs + cancelled sales costs + price reduction costs
These can be computed as follows:
lost cash flow = [number of orders × (1 − percentage of totally correct orders) × backordered cost per order][number of orders × (1 − percentage of totally correct orders) × percentage of incorrect orders cancelled × profit per order] + [number of orders × (1 − percentage of totally correct orders) × price reduction for incorrect order]
Now let us substitute the correct values into this equation.
lost cash flow = [50,000 × (1 − .90) × $200] + [50,000 × (1 − .90) × (.25) × $750] + [50,000 × (1 − .90) × $100]lost cash flow = $1,000,000 + $937,500 + $500,000 = $2,437,500
We now assume that an “improved” supply chain management system has been installed. The percentage of correctly filled orders increases from 90 percent to 96 percent. If we substitute 96 percent into these equations, we find that the new lost cash flow would decrease to $975,000. This means that a 6 percent increase in order accuracy leads to a 60 percent decrease in the loss of cash flow.
Implications of Technology and the E-Environment
It should be obvious that contemporary supply chain management cannot be conducted through paper and pencil procedures. The backbone of today’s supply chain management is software. Initially, it would be impossible to think of developing such systems without electronic data interchange. Today, the Internet serves as the basis for sharing communication between suppliers and customers. However, there is more to the technology behind supply chain management system than merely the exchange of data.
Supply chain management requires several types of software packages and the need to successfully integrate them. One can identify several major software components of a supply chain management system (see Figure 11.4 "Schematic for a Supply Chain Management Information System"). One section would be supplier relationship management programs. These programs involve planning and controlling the actions with upstream suppliers. Such programs would cover many aspects of procurement—supplier analysis, order execution, payment, and performance monitoring.[2] There would also be customer relationship management (CRM) software that would handle all interactions with customers. Enterprise resource planning (ERP) would handle the necessary integration of all data. ERP coordinates data flows from finance, accounting, and operations to provide management with a seamless overview of the performance of a business. It may also have a decision support system, which allows for data manipulation or the use of analytical modeling tools to provide a better decision-making environment. It may involve using mathematical programming models to optimize decisions. Another set of modules dedicated to logistics would focus on the optimal use of warehousing and shipping. These functions are sometimes handled externally by either a third- or fourth-party logistics provider.
Figure 11.4 Schematic for a Supply Chain Management Information System
Not too long ago, the acquisition and the operation of these software packages would have been prohibitive for most small businesses from both a cost standpoint and a technical standpoint. Fortunately, software providers now recognize that small and midsize businesses represent a tremendous market for supply chain management software. It was estimated in 2008 that the demand for business enterprise software applications for small and midsized businesses would grow at a nearly 11 percent annualized growth rate until 2012. [3] Microsoft, Oracle, and SAP have developed systems that enable small to midsize companies to handle all the complexities of global supply chain management. [4] Large software vendors such as Oracle estimated that the midmarket clientele was approximately 4,500 out of their total client base of 7,000 customers. Several factors can be attributed to this rapid growth in small to midsize businesses. The first was that many software providers were willing to offer in-house installation at a predictable cost. Second and perhaps the most important factor is the increasing move to cloud-based software, where software resides on an external server to which the businesses are connected to via the Internet. It provides several substantial benefits to small businesses: lowers software and hardware costs, installation is significantly easier, maintenance and training costs are lower, and free upgrades may sometimes be available. The use of Internet-based systems also makes it easier to maintain lines of communications with one’s suppliers and customers. Robert LaGarde, president of LaGarde E-business Solution, has stated that “using Internet technology to provide customers with online demand access to supply chain systems is critical to nurturing and growing relationships with customers.” [5] What initially appeared to be a remarkably complex system of programs has now been made available to even very small businesses.
Video Link 11.1
Japan: The Business Aftershocks
Japan is a small country with a supersized role in the global supply chain (a short ad precedes the video clip).
online.wsj.com/video/japan-the-business-aftershocks/8D24FD7D-5767-4F4C-AC35-7124F8E1F571.html?mod=googlewsj
Web Resources
List of Supply Chain Management Software
A comprehensive list of SCM software with links.
www.capterra.com/supply-chain-management-software
About.com SCM Software
Supply chain management software with links to other sites.
http://logistics.about.com/gi/o.htm?zi=1/XJ/Ya&zTi=1&sdn=logistics&cdn=money&tm=75&gps=191_ 1419_1259_550&f=00&tt=14&bt=1&bts=1&zu=http%3A//technology.inc.com /managing/articles/200805/supplychain.html
The Benefits of Supply Chain Management Software
Identifies benefits and includes option to download a report on the top fifteen ERP providers.
www.business-software.com/erp/supply-chain/benefits-of-supply-chain-erp.php
KEY TAKEAWAYS
Supply chain management can enhance customer value in many ways.
Cost savings brought about by supply chain management systems can produce amplified improvements in cash flow.
Supply chain management systems can be seen as a collection of interconnected software packages.
The advent of cloud computing can make supply chain management systems available for small businesses.
EXERCISES
Interview the owners of five local businesses and ask them how supply chain management has or could enhance their customers’ value.
For those small business owners who have a functioning supply chain management system, ask them if they have noticed improvements in cash flow attributable to the system.
Ask them what system(s) they use and why they went with these computer packages.
Ask them if they have contingency plans for the loss of key suppliers.
Share with your friends: |