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Criticism of MNC Culture


The global reach of MNCs is a source of criticism, as well as praise. Critics argue that they often destroy the livelihoods of home-country workers by moving jobs to developing countries where workers are willing to labor under poor conditions and for less pay. They also contend that traditional lifestyles and values are being weakened, and even destroyed, as global brands foster a global culture of American movies; fast food; and cheap, mass-produced consumer products. Still others claim that the demand of MNCs for constant economic growth and cheaper access to natural resources do irreversible damage to the physical environment. All these negative consequences, critics maintain, stem from the abuses of international trade—from the policy of placing profits above people, on a global scale. These views surfaced in violent street demonstrations in Seattle in 1999 and Genoa, Italy, in 2000, and since then, meetings of the International Monetary Fund and World Bank have regularly been assailed by large crowds of protestors who have succeeded in catching the attention of the worldwide media.

In Defense of MNC Culture


Meanwhile, supporters of MNCs respond that huge corporations deliver better, cheaper products for customers everywhere; create jobs; and raise the standard of living in developing countries. They also argue that globalization increases cross-cultural understanding. Anne O. Kruger, first deputy managing director of the IMF, says the following:
“The impact of the faster growth on living standards has been phenomenal. We have observed the increased well being of a larger percentage of the world’s population by a greater increment than ever before in history. Growing incomes give people the ability to spend on things other than basic food and shelter, in particular on things such as education and health. This ability, combined with the sharing among nations of medical and scientific advances, has transformed life in many parts of the developing world. Infant mortality has declined from 180 per 1,000 births in 1950 to 60 per 1,000 births. Literacy rates have risen from an average of 40 percent in the 1950s to over 70 percent today. World poverty has declined, despite still-high population growth in the developing world.”” [15]

KEY TAKEAWAYS


  • For a company in the United States wishing to expand beyond national borders, there are a variety of ways to get involved in international business.

  • Importing involves purchasing products from other countries and reselling them in one’s own.

  • Exporting entails selling products to foreign customers.

  • Under a franchise agreement, a company grants a foreign company the right to use its brand name and sell its products.

  • A licensing agreement allows a foreign company to sell a company’s products or use its intellectual property in exchange for royalty fees.

  • Through international contract manufacturing, or outsourcing, a company has its products manufactured or services provided in other countries.

  • A strategic alliance is an agreement between two companies to pool talent and resources to achieve business goals that benefit both partners.

  • A joint venture is a specific type of strategic alliance in which a separate entity funded by the participating companies is formed to manage the alliance.

  • Foreign direct investment (FDI) refers to the formal establishment of business operations on foreign soil.

  • Offshoring occurs when a company sets up facilities in a foreign country that replaces U.S. manufacturing facilities to produce goods that will be sent back to the United States for sale. Shifting production to low-wage countries is often criticized as it results in the loss of jobs for U.S. workers.

  • A common form of FDI is the foreign subsidiary, an independent company owned by a foreign firm.

  • A company that operates in many countries is called a multinational corporation (MNC).

EXERCISES


  1. There are four common ways for a firm to expand its operations into overseas markets: importing, exporting, licensing, and franchising. First, explain what each approach entails. Then, select the one that you’d use if you were the CEO of a large company. Why was this approach particularly appealing?

  2. (AACSB) Analysis:

You own a company that employs about two hundred people in Maine to produce hockey sticks. Why might you decide to outsource your production to Indonesia? Would closing your plant and moving your operations overseas help or hurt the U.S. economy? Who would be hurt? Who would be helped? Now, armed with answers to these questions, ask yourself whether you would indeed move your facilities or continue making hockey sticks in Maine. Explain your decision.

[1] Fine Waters Media, “Bottled Water of France,”http://www.finewaters.com/Bottled_Water/France/Evian.asp (accessed May 25, 2006).

[2] H. Frederick Gale, “China’s Growing Affluence: How Food Markets Are Responding” (U.S. Department of Agriculture, June 2003),http://www.ers.usda.gov/Amberwaves/June03/Features/ChinasGrowingAffluence.htm(accessed May 25, 2006).

[3] American Soybean Association, “ASA Testifies on Importance of China Market to U.S. Soybean Exports,” June 22, 2010,http://www.soygrowers.com/newsroom/releases/2010_releases/r062210.htm (accessed August 21, 2011).

[4] Gary Gereffi and Stacey Frederick, “The Global Apparel Value Chain, Trade and the Crisis: Challenges and Opportunities for Developing Countries,” The World Bank, Development Research Group, Trade and Integration Team, April 2010,http://www.iadb.org/intal/intalcdi/PE/2010/05413.pdf (accessed August 21, 2011).

[5] Viacom International, “Viacom Announces a Strategic Alliance for Chinese Content Production with Beijing Television (BTV),” October 16, 2004,http://www.viacom.com/press.tin?ixPressRelease=80454169.

[6] Liz Borod, “DA! To the Good Life,” Folio, September 1, 2004,http://www.keepmedia.com/pubs/Folio/2004/09/01/574543?ba=m&bi=1&bp=7 (accessed May 25, 2006); Jill Garbi, “Cosmo Girl Goes to Israel,” Folio, November 1, 2003,http://www.keepmedia.com/pubs/Folio/2003/11/01/293597?ba=m&bi=0&bp=7 (accessed May 25, 2006); Liz Borod, “A Passage to India,” Folio, August 1, 2004,http://www.keepmedia.com/pubs/Forbes/2000/10/30/1017010?ba=a&bi=1&bp=7(accessed May 25, 2006); Jill Garbi, “A Sleeping Media Giant?” Folio, January 1, 2004,http://www.keepmedia.com/pubs/Folio/2004/01/01/340826?ba=m&bi=0&bp=7 (accessed May 25, 2006).

[7] Michael Mandel, “The Real Cost of Offshoring,” Bloomberg BusinessWeek, June 28, 2007, http://www.businessweek.com/magazine/content/07_25/b4039001.htm, (accessed August 21, 2011).

[8] “Global 500,” Fortune (CNNMoney),http://money.cnn.com/magazines/fortune/global500/2010/full_list/ (accessed August 21, 2011).

[9] James C. Morgan and J. Jeffrey Morgan, Cracking the Japanese Market (New York: Free Press, 1991), 102.

[10] “Glocalization Examples—Think Globally and Act Locally,” CaseStudyInc.com,http://www.casestudyinc.com/glocalization-examples-think-globally-and-act-locally(accessed August 21, 2011).

[11] McDonald’s India, “Respect for Local Culture,”http://www.mcdonaldsindia.com/loccul.htm (accessed May 25, 2006).

[12] McDonald’s Corp., “A Taste of McDonald’s Around the World,” media.mcdonalds.com,http://www.media.mcdonalds.com/secured/products/international (accessed May 25, 2006).

[13] “Glocalization Examples—Think Globally and Act Locally,” CaseStudyInc.com,http://www.casestudyinc.com/glocalization-examples-think-globally-and-act-locally(accessed August 21, 2011).

[14] James C. Morgan and J. Jeffrey Morgan, Cracking the Japanese Market (New York: Free Press, 1991), 117.

[15] Anne O. Krueger, “Supporting Globalization” (remarks, 2002 Eisenhower National Security Conference on “National Security for the 21st Century: Anticipating Challenges, Seizing Opportunities, Building Capabilities,” September 26, 2002),http://www.imf.org/external/np/speeches/2002/092602a.htm (accessed May 25, 2006).



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