Figure 1 SWOT Analysis for the Kraft Heinz Company

On the Positive side, Kraft Heinz has the Strong Brand Name, Presence across the international markets with strong distribution channels and require Less marketing owning to its strong brand name. Their vast experience in beverage industry with robust R&D over the years have high Consumer confidence. Their Consumer base is still high and it can leverage its existing consumer base to get the sales going for the new product. Also, the Sarsaparilla is a healthy drink when compared to the other sodas available and with similar taste as cola, can be a deal breaker. This product does not have any strong and global competitor across the world and can attract huge millennial customer base across countries.