Data gathering procedure Google forms will be the platform that the researchers will specifically use. The questionnaire is a set of orderly arranged questions carefully prepared to be answered
by young adults in Apalit,
Pampanga to collect facts and information. There will be three sections to the online survey questions to be created in the Google form.
Part I will consist of questions assessing the effectiveness of TikTok in advertising a product, with variables such as live selling,
short-video content, and affiliate marketing. It will be formulated on a modified point Likert scale as follows (4) Strongly agree (3) Agree (2) Disagree (1) Strongly Disagree.
Part II will consist of questions that evaluate the decision-making of young adult consumers in terms of personal, social, cultural, and psychological factors. It will be formulated in a modified point Likert scale (4) Strongly Agree (3) Agree (2) Disagree (1) Strongly Disagree. Participants will be instructed to rate the statements and answer the questions.
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