Tiktok as an advertising platform: its effectiveness to young adult consumers buying decision making in apalit, pampanga
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Title Proposal #1 1, Title Proposal #1 , A-Framework-for-Market-Analysis
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| Research Questions This study seeks to explore the effectiveness of TikTok as an advertising platform and its influence on the buying decision-making process of young adult consumers within the demographic of Apalit, Pampanga. Specifically, the study aims to address the following key research questions 1. How may the demographic profile of the respondents be described in terms of 1.1 Age 1.2 Income Level 1.3 Source of Funds 2. How may the advertising marketing strategy of products in TikTok be assessed in terms of 2.1 live selling 2.2 short- video content and 2.3 affiliate marketing 3. What are the factors affecting the decision-making of young adult consumers in terms of 3.1 Personal Factors 3.2 Social Factors 3.3 Cultural Factors and 3.4 Psychological Factors 4. How do TikTok advertisements affect consumers' buying decisions Data gathering procedure Google forms will be the platform that the researchers will specifically use. The questionnaire is a set of orderly arranged questions carefully prepared to be answered by young adults in Apalit, Pampanga to collect facts and information. There will be three sections to the online survey questions to be created in the Google form. Part I will consist of questions assessing the effectiveness of TikTok in advertising a product, with variables such as live selling, short-video content, and affiliate marketing. It will be formulated on a modified point Likert scale as follows (4) Strongly agree (3) Agree (2) Disagree (1) Strongly Disagree. Part II will consist of questions that evaluate the decision-making of young adult consumers in terms of personal, social, cultural, and psychological factors. It will be formulated in a modified point Likert scale (4) Strongly Agree (3) Agree (2) Disagree (1) Strongly Disagree. Participants will be instructed to rate the statements and answer the questions. Download 403.44 Kb. Share with your friends:
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