Tiktok as an advertising platform: its effectiveness to young adult consumers buying decision making in apalit, pampanga

Part III will consist of a close-ended question about the effects of TikTok on consumer buying behavior. Instrumentation

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Title Proposal No. 1
Title Proposal #1 1, Title Proposal #1 , A-Framework-for-Market-Analysis

Part III will consist of a close-ended question about the effects of TikTok on consumer buying behavior.
Instrumentation
The researchers will use adapted questionnaires as instruments for this study to be answered by the respondents. Beforehand, the researchers will formally ask permission by emailing the authors if they allow the instrument to be used, as the researchers give importance to showing courtesy.
Research
Locale The study will take place in Apalit, Pampanga, chosen for its relevance to the research topic

Subjects
The subjects of the study will consist of at least onetime TikTok purchaser young adult consumers at Apalit, Pampanga. The ages of the respondents will range from 18 years old up to
42 years old. There will be a total of 383 respondents of young adult consumers in Apalit,
Pampanga. Table 1 shows the distribution of the respondents in Apalit, Pampanga.
Table 1: Distribution of the Respondents
Respondents
Population
Sample Population
Young Adult Consumers
117,160 383

Sampling Technique The total sample size of the respondents was 383 from the total population of 117,160. This study uses the Raosoft calculator to determine the sample size with a 95% confidence level and a
5% margin of error. This study will use purposive sampling. A non-probability sampling technique in which units are selected because they have characteristics that you need in your sample. In other words, units are selected on purpose in purposive sampling.
(Nikolopoulou, K.
2022).
References:

Business of Apps. (2021). TikTok Revenue and Usage Statistics. https://www.businessofapps.com/data/tik-tok-statistics/

Kotler, P, & Keller, KL. Marketing management (15th ed. Pearson. Singh, Si TikTok, the App Super Popular with Kids. Gizmodo. https://gizmodo.com/tiktok-the-app-super-popular-with-kids-has-a-nudes-pr-1830631525

(Baubonien and Guleviit, 2015; Fang et Al 2016; Yan and Dai, 2009) (Katawetawaraks and Wang, 2011; Lee et Al, 2011; Masoud, 2013; Zhang et Al.., 2014). The Impact of
TikTok Advertising on Young People’s Online Shopping Behaviour during the Covid-19
Pandemic. , Accessed on
18 September 2022

KidsInsights (2021). How to leverage the power of TikTok to reach your Young Teens
audience with safe content 
Smith, C. (2020). What is TikTok? CNBC. https://www.cnbc.com/2020/07/02/what-is- tiktok.html

TikTok. (n.d.). About TikTok. https://www.tiktok.com/about?lang=en

Zhang, Y. (2016). Byte Dance's Douyin overtook 1 billion installs globally. China Channel. https://chinachannel.co/bytedance-douyin-1-billion-installs/

Nikolopoulou, K. 2022. What Is Purposive Sampling
https://www.scribbr.com/methodology/purposive-sampling

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