Who are your site's visitors?In other words, who is your target audience This can be students fora website developed for online students registration. What do you want your visitors to do? Usually, if you're getting visitors to your site, you want them to actually do something. Some answers to this question could be, "buy a product" "sign up fora newsletter" or "learn how to build better Websites" This is an important question make sure you have a good, clear answer for it. Why should they do it? Look at this site from the viewer's perspective. Why should they be interested in your site What's in it for them If you or your client don't have clear answers for the above questions, it's time to do some research. Find some of your customers and get these answers or make some calls. Visit other sites that are similar to yours in idea and find out what kind of crowd they're drawing. If this is the type of crowd you'll be working with, then you'll have some answers. Once you have good, clear answers to all of these questions, you can start building content for your site and start making some actual design decisions. With just these answers, you can determine the basics, like Color Layout Font family Font size Colors Layouts Fonts Ah, here we go this is starting to sound more like Web design If you know, for example, that your goal is to provide wildlife safety tips to new campers, you will want a layout that allows you to provide clear, readable text. Because your tips will come mostly in the form of text and illustrations, you'll want plenty of body space and a font that looks good onscreen and spaced well with CSS (Arial is a good default for something like this. Since you're dealing with wildlife-related material, your colors might mimic those of the woods, with deep greens, sandy and earthen tones, and dark wood colors.
TYPE THE DOCUMENT TITLE 22 But don't jump the gun and open Photoshop just yet You're still not quite ready to start drawing and coloring. Next, you want to build the content of your site.