U. P. Technical university for the partial fulfillment of the degree of mba

As according to the above table 16 (80%) out of the total 20 interviewed people in all the above four specified Indian mobile service providers are of belief that India is potentially one of the most exciting mobile service providers in the world, whereas some 4 (20%) of them do not agree to this view.

Company	Yes	No
Airtel	4	1
Vodafone	3	2
Idea	3	2
MTNL	5	--

As according to the above table 15 (75%) out of the total 20 interviewed people in all the above four specified Indian mobile service providers find that the government’s telecom policy has had the most radical impact on the development of mobile service providers, whereas some 5 (25%) of them deny this.

Company	Yes	No
Airtel	2	3
Vodafone	3	2
Idea	3	2
MTNL	2	3

As according to the above table 10 (50%) out of the total 20 interviewed people in the mobile service providers are of belief that one of the challenges facing mobile operations in India is the diversify of the coverage regions, whereas interestingly another 10 (50%) of them deny this.

As according to the above table 10 (50%) out of the total 20 interviewed people in all the above four major the mobile service providers in Indian Cellular industry find only to some extent that GSM is a very complex standard, whereas the another 10 (50%) respondents find to great extent that mobile service providers is a very complex standard.

Company	Yes	No
Airtel	9	1
Vodafone	8	2
Idea	8	2
MTNL	5	5

As the above shows 30 (75%) out of total 40 respondents are of the belief that mobile service providers comes close to fulfilling the requirements for a personal communication system, whereas 10 (25%) of them are in no way to this belief.

Company	Yes	No
Airtel	9	1
Vodafone	7	3
Idea	8	2
MTNL	8	2

As the above shows 32 (80%) out of total 40 respondents find that mobile service providers as the most exciting and satisfying mobile standard, whereas the remaining 8 (10%) respondents deny this.

Company	Yes	No
Airtel	10	--
Vodafone	8	2
Idea	10	--
MTNL	8	2

As the above shows 36 (90%) out of total 40 respondents are of the belief that their service providers have a genuine commitment to creating a modern and efficient communications whereas the remaining 4 (10%) respondents deny this.

Strengths

• 
  Cost advantage
  
• 
  Current leaders in quality service
  
• 
  Largest distribution network
  
• 
  Ability to constantly innovate
  
• 
  Highly skilled workforce
  
• 
  Entrepreneurial zeal
  
• 
  Airtel’s increased equity and market cap.
  

Weaknesses

• 
  To prove credibility
  
• 
  Price pressures
  
• 
  Need for Government support
  
• 
  Awareness
  
• 
  Sales and Marketing
  

Opportunities

• 
  To sustain passion and commitment
  
• 
  Airtel’s market share increasing at other service provider expense. Thus opportunity to wipe it out.
  
• 
  Attain higher value services
  
• 
  Collaborative business needs to be explored
  
• 
  Vertical repeatable solutions.
  
• 
  Low penetration level in rural markets.
  

Threats

• 
  Foreign investment
  

• 
  Global trends moving from GPS to WLL.
  
• 
  Lack of global parity in telecom tariff
  

• 
  Other competition
  

CONCLUSION
From above the details I conclude that 70% Airtel users preferred to remain with Airtel. Also good no. of users who were willing to switch from their respective subscribers showed interest in Airtel. Hence, these statistics imply a bright future for the company. Also the company is now providing more services like the door to door services which is you dial the Airtel customer care and would like to send someone flowers the Airtel company delivers those flowers to the person concerned. Also Airtel is providing free text messaging service and free voice mail service. Call conferencing is also another feature Airtel provides.

BIBLIOGRAPHY

• 
  Bernard J. T. Mallinder. Specification Methodology Applied to the GSM System. In EUROCON 88, June 2005.
  
• 
  Seshadri Mohan and Ravi Jain. Two User Location Strategies for Personal Communication Services. IEEE Personal Communications. 1(1), 1994.
  
• 
  Moe Rahnema. Overview of the GSM System and Protocol Architecture. IEEE Communications Magazine. April 1993.
  
• 
  C. Watson. Radio Equipment for GSM. In D.M. Balston and R.C.V Macario, editors, Cellular Radio Systems, Artech House, Boston, 1993.
  

• 
  Robert G. Winch. Telecommunication Transmission Systems. McGrawHill New York, 1993.
  
• 
  Vodafone
  
• 
  Airtel
  
• 
  Idea
  
• 
  MTNL
  

QUESTIONNAIRE

NAME: ____________________________________

ADDRESS: ____________________________________

OCCUPATION: ____________________________________

1. 
   Do you believe that India is potentially one of the most exciting mobile service providers in the world?
   

Company	Yes	No
Airtel
Vodafone
Idea
MTNL

2. Do you find that the government’s telecom policy has had the most radical impact on the development of mobile service providers?

Company	Yes	No
Airtel
Vodafone
Idea
MTNL

3. Do you believe that one of the challenges facing mobile operators in India is the diversity of the coverage regions?

Company	Yes	No
Airtel
Vodafone
Idea
MTNL

4. To what extent, does you find that mobile service providers is a very complex standard?

Company	To some extent (1-5)	To great extent (6-10)
Airtel
Vodafone
Idea
MTNL

CONSUMER LEVEL

1. Do you believe that mobile service providers comes close to fulfilling the requirements for a personal communication system?

Company	Yes	No
Airtel
Vodafone
Idea
MTNL

2. Do you find that mobile service providers as the most exciting and satisfying mobile standard?

Company	Yes	No
Airtel
Vodafone
Idea
MTNL

3. Do you believe that your service provider has a genuine commitment to creating a modern and efficient communications?

Company	Yes	No
Airtel
Vodafone
Idea
MTNL

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