University of rhode island athletics marketing



Download 39.77 Kb.
Date conversion20.10.2016
Size39.77 Kb.

ri


SOFTBALL

2016 MARKETING PLAN

UNIVERSITY OF RHODE ISLAND

ATHLETICS MARKETING

2015-16

TABLE OF CONTENTS
GOALS…………………………………………………………………………………………..2
2015-16 REVIEW……………………………………………………………………………….3
STAFF…...………………………………………………………………………………………3
ADVERTISING…….…………………………………………………………………………...4

Social Media

In-venue
GRASSROOTS……………………….………………………………………………………...4
IN-GAME ENTERTAINMENT…….…………………………………………………………4

Recognitions

Contests and Performance

Crowd Interactive/Engaging Promotions



Music

Concessions



Single Game Promotions and Theme Nights


GOALS

2014-15 REVIEW
The Rhode Island Softball team had a decent season for 2014-15; the Rams started the season with Record: 3-41 Home: 1-11 Away: 1-21 Neutral: 1-9 Atlantic 10: 1-21
The team this year is eager to have their best year yet and with a better crowd through marketing, it will impact the vibes for a better season.
STAFF
Kelly Lyles

  • Prepare and distributes game scripts

  • Oversees design and delivery of promotional flyers

  • Oversees execution of in-game displays and on-court promotions/ presentations

  • Identify and uploads in-game music

  • Grassroots marketing prior to the game

  • Prepare promotional plans

  • Day-to-day contact with coaches

Intern



ADVERTISING
There will be three main channels for marketing the upcoming softball season. Those two channels are as follows:


  • Social Media

    • Game day post and reminders of special theme night on the official Athletics Facebook and Twitter page

    • Game day graphic posted to Rhode Island Athletics Instagram for every game day

  • On-campus




  • Posters off campus at local businesses advertising the games



GRASSROOTS
This section is a work in progress and will be completed following meeting with coach.
Goal is to have the student athletes on campus interacting with the general student body in order to form a connection (passing out flyers) and using the student interns to distribute flyers.
IN-GAME EXPERIENCE
RECOGNITIONS
Current ideas: Fan of the game (student) with an announcement, breast cancer survivor (pink week)
CONTESTS AND PERFORMANCES
National anthem singer for major matches (all matches if possible)
CROWD INTERACTIVE/ENGAGING PROMOTIONS


  • Twitter trivia- Ask the crowd to answer a multiple choice question, related to Rhode Island softball history by tweeting the correct answer to the official twitter @GoRhodyRams - the winner will then be announced.

  • Pocket litter-We will choose a random item that people will have with them- the first person to bring the pocket litter item to the marketing table will be the winner. Examples of the items include, a specific type/logo on a hat, a pen, textbook or headphones

  • Name that tune- We will play a short clip of a song-the first person to come to the marketing table with the correct answer will be the winner

  • More to be determined…


MUSIC


  • Warm-up – provided by coaches/players

  • Research top 40 charts

  • Music to pump-up crowd and players during timeouts and between sets

  • Are there any chants or saying that the PA announcer or fans are used to saying? i.e. (Announcer) Point Rams - (Fans) Go Rhody


GOALS

 

Goal #1: Increase awareness on campus and in the community

o   Objective #1: Increase on campus awareness Create flyers which will be distributed across campus including important game information

o   Utilize A-Frames for high traffic areas around campus to signify game days with game times

o   Design a plan for student athletes and coaches to get out on campus and promote their sports to students

o   Have student interns use grassroot efforts to spread the word about the events for the week – include important information about the games

o   Gather players and coaches with student interns to do a “dorm storm” go door to door handing out flyers detailing upcoming big games, targeting the freshmen dorms

·         Objective #2: Increase community awareness through grassroots marketing

o   Showcase the promotional nights through the grassroots marketing campaign

o   Host pregame type of parties or pep rallies to get the student body interested in the season

o   Target community groups and  organizations through email and phone calls

o   Recognize the community groups during the game

o   Plan activities and promotions tailored to these specifically targeted community groups

o   Host a student teacher or marketing staff softball game to kick off the season

 

 

Goal #2: Enhance overall game presentation



·         Objective #1: Create a value for the on-field product and promotions even though softball is a non-ticketed sport

o   Referring back to parts of goal #1, creating promotions and themed activities can provide the perceived added value we aim to attain

·         Objective #2: Expand the music selection to stay with the current “hot” songs

o   Request music choices for warm-ups from the players

o   Give players the option to choose a set of songs that can be played upon winning a set

o   Research the “top 40” songs to create a playlist of songs applicable for fans who will be attending softball games



  • Create music plan that will organize songs for different situations throughout the game (warmups, timeouts, aces, between sets and the conclusion of the game)

Objective # 3: Better Promotional and Marketing Tactics such as events and fundraisers to persuade more people to support softball and go to the games:

 


  • Free food tastings from local businesses such as Moe’s, five guys, subway, Kingston pizza, mews tavern etc as a cross promotion

  • Theme nights like luau night with contest who has the best outfit with a prize like a gift card

  • Support different charity night with various color outs like:




  • Aids Project RI Night where you dress in red, donate to the fund, enjoy red velvet cupcakes and razzbulls and meet the people behind the campaign since I was on the final report team and many softball players are a part of the campaign as well.

o   Maybe have a noted alum from the team come and throw out first pitch or any other local person who is big in the community

o   Have kids night where they get to meet the players or play with them at the end

o   Host a camp or tournament/scrimmage to get the word out about the team and games


Promote Tailgate type stuff ; have wakefield liquors and mews sponsor something



  • Get geotag for the softball field

  • Have Greek night where greek life has to attend game

  • Have my sorority and Alexa sorority philanthropy night since they are both in April and have collections for donations


·         Objective #4 Improve the on-field promotions

o   Research contests used from other schools and professional teams

§  Games for younger kids

·         i.e. a variation on musical chairs

§  Games for students



§  Games for groups/teams

o   Generate a list of on-field promotions to cycle through the 10 home games


The database is protected by copyright ©ininet.org 2016
send message

    Main page