Unlocking the power of data to improve health
outcomes five trends to watchFigure 3. Data and analytics can create value across the health value chain Significant innovations in the design and delivery of health interventions will be enabled by the use of data and analytics across the value chain.
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Improving individual health outcomes is a goal shared by all healthcare stakeholders, whether payers,
providers, businesses, or patients and caregivers. Focusing on measurable health gains as a shared value can point the way to effective collaboration. Virtual trials
Patient adherence
Digital
biomarkersBehavioral insights
Preventive, tailored wellness
Anytime, anywhere care
Smart
infrastructureChain of custody
Population health management
Customized regulatory submissions
Personalized services (e.g.,
telemedicine, digital interventions)
R&D
Patient engagement
Automated planning forecasting
Smarter development of interventions
Specific
activities using dataEmerging business activities
Traditional business activities
Better delivery
Outcomes-based pricing
Supply chain
Clinical care
Source: EY
TREND 2Nanomedicine, sensors and artificial intelligence will be recognized as the nervous
system driving innovation8
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