W h y s o m e c o m p a n I e s m a k e t h e


I ND US TRY PERFORMANCE FROM TRANSITION YEAR TO



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Good-to-Great
I ND US TRY PERFORMANCE FROM TRANSITION YEAR TO
1 9 9 5 ,
TO EACH COMPANY-
Number of
Industry That
Rank
Years of
Industries
Rest Reflects
of That
Percentile
Company
Calculation
Ranked
Company
Industry
of Industry
Abbott
1974-1995 70 Medical
28 40% products Circuit City
1982-1995 80 Retail
17 21% specialty Fannie Mae
1984-1995 90 69 77%
1980-1995 76 Cosmetics
19 25%
Kimberly-Clark 1972-1995 64 Household
18 28% products Kroger
1973-1995 66 Retail
12 19% food chain
Nucor
1975-1995 71 Steel
70 99%

Appendix Ab Number of
Industry That
Rank
Years of
Industries
Best Reflects
of That
Percentile
Company
Calculation
Ranked
Company
Industry
of Industry
Philip Morris
1972-1995' 57 Tobacco
2 4%
Bowes
1974-1995 70 Computer
68 97% systems
Walgreens
1975-1995 71 Retail
13 drugstore Wells
1983-1995 84 Major
64 76% regional banks savings and loan industry was deemed the best proxy for Fannie Mae. Morris dates from 1972 because data is not available before that date.

LOOP BEHAVIOR IN THE COMPARISON COMPANIES
D IRE CT COMPARISONS
vacillated, shifting from one strategy to another, always looking fora single stroke to quickly solve its problems. Held pep rallies, launched programs, grabbed fads, fired CEOs, hired CEOs, and them yet again. Article headlines for during the years of decline read, "Heralding the Trumpet of Change" "Awakening the Giant" "Renewing and "Great Expectations" The expectations were never realized'

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