W h y s o m e c o m p a n I e s m a k e t h e
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| C HAP TE Rb b 1. Michael Ray and Rochelle Myers, Creativity in Business (New York Doubleday Company, 1 13. 2. Hoover's Online and Standard Poor's Records, January 2001. 3. Sam Walton with John Huey, Sam Walton Made in America (New York Doubleday Company, 35. 4. Sandra Vance and Roy V. Scott, Wal-Mart: A History of Sam Walton's Retail Phenomenon (New York Twayne, 1994) 169-171; Bob Ortega, In Sam We Trust (New York Times Books, 1998). 5. Research done for the Built to Last study original sources courtesy of Hewlett-Packard Company Archives. 6. Research done for the Built to Last study original sources courtesy of Hewlett-Packard Company Archives. 7. Letter from Bernard M. Oliver to IEEE Awards Board, May 23, 1972, courtesy of Hewlett-Packard Company Archives. 8. "Packard Alto Daily News, March 27, 10. 9. According to Amy Chamberlain, of the David and Lucile Packard Foundation, the amount was $5.62 billion as of the date the funds were received. 10. James C . Collins Jerry I. Porras, Built to Last (New York Harper- Collins, 1. 11. David Packard, Commencement Speech, Colorado College, June 1, 1964, courtesy of Hewlett-Packard Company Archives. 282 Notes 12. Merck Company, Management Guide, Corporate Policy Statement, February 3, 1989, courtesy of Merck Company George W. Merck, An Essential Partnership-the Chemical Industry and Medicine" to the Division of Medicinal Chemistry, American Chemical Society, April 22, 1935; 1991 Merck Company Annual Report, inside cover David Bollier and Kirk Hansen, Merck Co. AD, Business Enterprise Trust Case, No. 90-013, case D, 3. 13. George W. Merck, Speech at the Medical College of Virginia at Richmond, December 1, 1950, courtesy of Merck & Company Archives. 14. Richard Schickel, The Disney Version (New York Simon Schuster, 310. 1 5. Harold Mansfield, Vision A Saga of the Sky (New York Madison Publishing Associates, 167-201. 16. Robert J. Serling, Legend and Legacy (New York St. Martin's Press, 79. 17. Robert J. Serling, Legend and Legacy (New York St. Martin's Press, 20-22,132. 18. According to "How Boeing Bet the Company and Won" in Audacity, winter 1993, 52, and Robert J. Serling, the project would cost between $1 5 and $16 million. We verified the $1 5 million figure with Boeing's income statements and balance sheets for the period 1947-1951. 19. Robert J. Serling, Legend and Legacy (New York St. Martin's Press, 159, 323,400-405,409. 20. Standard Poor's Industry Surveys Aerospace and Defense, February 15, 2001, Robert E. Friedman, CPA, Aerospace and Defense Analyst. Also, in 1999, Boeing had twice the revenues of Airbus in this segment of the industry ($38,409,000,000 versus $16,817,000,000) according to Hoovers Online. Download 3.69 Mb. Share with your friends:
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