W h y s o m e c o m p a n I e s m a k e t h e



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Good-to-Great
246
Appendix
24. CEO salary
+ bonus as a percent of sales at transition
+
10 years.
25. Top four executives' salary
+ bonus as a percent of sales at transition year
+
10 years. Objectives
1. What is the quantitative difference in executive compensation, if any, between the pretransition and posttransition eras for the good-to-great companies
2. How do the good-to-great companies differ in executive compensation from the direct comparisons
3. How do the good-to-great companies differ in executive compensation from the unsustained comparisons In this unit, we sought to examine the good-to-great companies, the direct comparisons, and the unsustained comparisons for evidence of layoffs as a significant conscious tactic in an attempt to improve company performance. We examined
1. Total employment headcount year year, from ten years prior to transition through 1998.
2. Evidence of layoffs as a significant tactic in an attempt to improve company performance during the ten years prior and ten years after the date of transition.
3. If layoffs did occur, then calculate the number of people laid off, nominally and as a percent of the total workforce.
C or p orate Ownership Analysis
T he point of this analysis was to determine if there were any significant differences in the corporate ownership of the good-to-great and direct comparisons. We looked at
1. The presence of large-block shareholders and groups.
2. The extent of board ownership.
3. The extent of executive ownership.


Appendix
247
M ed i a Hype Analysis
This unit looked at the degree of "media hype' surrounding the good-to-great companies, direct comparisons, and unsustained comparisons. For the period ten years before to ten years after the transition date for each of the companies, we looked at
1. Total number of articles in the pre- and posttransition decades and for the two decades combined.
2. Total number of "feature" articles on the company in the pre- and post- transition decades and for the two decades combined.
3. Total number of the above articles that explicitly talk about a "transition" rebound" "turnaround" "transformation" underway at the company in the pre- and posttransition decades and for the two decades combined.
4. Total number of "highly positive" articles, total number of "neutral" articles (from slightly negative to slightly positive, and total number of "highly negative" articles in the pre- and posttransition decades and for the two decades combined.

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