Week 11 Journal Sales Promotion


Advantages of Sales Promotion



Download 18.57 Kb.
Page2/4
Date15.02.2021
Size18.57 Kb.
#55850
1   2   3   4
Week 11 Journal
Advantages of Sales Promotion:
Creates Word Of mouth: A brand is not the only one who can communicate a sales promotion, word of mouth is one of the most positive forms of communication, especially if it is coming from a friend or colleague as they are usually a trusted and reliable source
Creates differentiation: A brand needs to be different to survive, a sales promotion can be an exemplary way to make a brand stand out from the crowd. It holds the potential to add unique value to a customer through a competition or unique experience, creating a reason to choose your product in a crowded market.

For Example, when it came to the McDonald’s Monopoly, with the consumers walking in and peeling off stickers with hope and eager anticipation that they may just have a winner. This often results in a free apple pie but creates that true brand experience which is different to Burger King or KFC.



Download 18.57 Kb.

Share with your friends:
1   2   3   4




The database is protected by copyright ©ininet.org 2024
send message

    Main page