What Are the 4 Ps of Marketing?

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GLOBAL MARKETING

Selling
Marketing
Definition
The selling theory believes that if companies and customers are dropped detached, then the customers are not going to purchase enough commodities produced by the enterprise. The notion can be employed argumentatively, in the case of commodities that are not solicited.	The marketing theory is a business plan, which affirms that the enterprise’s profit lies in growing more efficient than the opponents, in manufacturing, producing and imparting exceptional consumer value to the target marketplace.
Related to
Constraining customer’s perception of commodities and services.	Leading commodities and services towards the consumer’s perception.
Beginning point
Factory	Marketplace
Concentrates on
Product	Consumer needs
Perspective
Inside out	Outside in
Business Planning
Short term	Long term
Orientation
Volume	Profit
Cost Price
Cost of Production	Market ascertained

What is the difference between Marketing and Promotion?
• Marketing consists of many activities and promotion is just a part of marketing.
• Marketing can exist without the help of promotion, but promotion cannot exist independently.
• Promotion is all about creating a positive public awareness about the product, and it involves strategies like advertisement and publicity.
• Marketing starts from identifying consumer needs and continues from production and selling, to finally providing after sale service to customers.
• Advancement of a product or service is at the focus of promotion while identification and satisfaction of customer needs is at the focus of marketing.

What Is Customer Service?
Customer service is the direct one-on-one interaction between a consumer making a purchase and a representative of the company that is selling it. Most retailers see this direct interaction as a critical factor in ensuring buyer satisfaction and encouraging repeat business.
Even today, when much of customer care is handled by automated self-service systems, the option to speak to a human being is seen as necessary to most businesses. It is a key aspect of servant-leadership.
KEY TAKEAWAYS

Customer service is the interaction between the buyer of a product and the company that sells it.
Good customer service is critical to business success, ensuring brand loyalty one customer at a time.
Recent innovations have focused on automating customer service systems but the human element is, in some cases, indispensable.

Customer Service
Understanding Customer Service
Behind the scenes at most companies are people who never meet or greet the people who buy their products. The customer service representatives are the ones who have direct contact with the buyers. The buyers' perceptions of the company and the product are shaped in part by their experience in dealing with that person.
For this reason, many companies work hard to increase their customer satisfaction levels.
The short answer is, “making sure the customer is happy.” A longer answer is, “ensuring the customer or client is satisfied with the product or service provided.” Customer service is the support you offer your customers — both before and after they buy and use your products or services — that helps them have an easy and enjoyable experience with you. Offering amazing customer service is important if you want to retain customers and grow your business.

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