What are the eight dimensions of quality A quality product is a product that meets the expectations of the customers. The eight dimensions of quality help producers to meet these expectations. It is a strategic management tool that can be used as a framework to analyse characteristics of quality. The eight dimensions are performance, features, reliability, conformance, durability, serviceability, aesthetics, and perceived quality. Performance Performance has to do with the expected operating characteristics of a product or service. Does a service or product do what it’s supposed to do The primary operating characteristics involve measurable elements, which makes it easier to objectively measure the performance. Some of the performance requirements are related to subjective preferences, but when they are the preference of almost every consumer they become as powerful as an objective requirement.