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- Group Account Director—Saatchi Saatchi -- Hong Kong
Brian Sheehan
6813 Holliston CircleFayetteville, NY 13066 MISSION: To use my diverse advertising and marketing experience to help educate the next generation of business leaders about strategic approaches to media, markets, consumers and advertising. EXPERIENCE: 2008-Today Associate Professor – Syracuse University Teaching a variety of graduate and undergraduate advertising classes at the S.I. Newhouse School of Public Communications. Courses include: ADV 206 Introduction to Advertising; ADV 604 Advertising Management and Practice; ADV 523 Interactive Advertising and eBranding. Specific achievements will be covered through the third-year review submission. 2008-Today Executive Coordinator/Advisor – Saatchi & Saatchi Coordinate and manage global projects, chair meetings and create agendas for Saatchi & Saatchi’s Toyota Worldwide Executive Board (TWEB). This board meets quarterly. It includes Saatchi & Saatchi worldwide CEO Kevin Roberts and the top 12 executives working on the Toyota business worldwide. Toyota is Saatchi & Saatchi’s largest client. In addition to chairing the board, I act as an on-call advisor to its members and clients. For example, I ran a number of meetings for Toyota Europe in Brussels and Paris in 2009 and 2010. I also mentor a number its members, including the Chairman of Saatchi & Saatchi Italy, Giuseppe Caiazza. I am also a member of Saatchi & Saatchi’s “Lovemarks Academic” team. This team is turning Lovemarks into a curriculum and specific tools for university professors. 2008-Today Advisory Board Member – Fuhu Ltd. Advisory board member to Fuhu, a China-US based Internet webtop, search and social networking products company. Advise on online marketing and advertising. 2009-Today Advisory Board Member—Mission/Metrix Advisory board member to Mission/Metrix, a mobile phone research and applications company located in Carlsbad, CA. Advise on mobile marketing and advertising. 1999-2008 Chairman and Chief Executive Officer–Team One Advertising -- Los Angeles Managed an advertising agency of over 300 staff, headquartered in Los Angeles with field operations in New York, Chicago, Washington D.C., and Atlanta. Agency billings exceeded $500,000,000. Oversaw all integrated operations including: advertising, interactive, media, TV production, print production, public relations, event management, and relationship marketing. Team One is a division of Saatchi & Saatchi Worldwide. Team One had the largest and most complete interactive unit in the Saatchi & Saatchi worldwide network (76 staff). We were developers, programmers and managers of Lexus.com, and won every major industry award for our interactive campaigns. Achievements: Helped Lexus establish itself as the benchmark in the luxury category and number one in luxury auto sales. In the process, our communications program became a popular business school case study. Key clients: Lexus, Ritz-Carlton, Procter & Gamble, Air New Zealand, Nextel/Boost, British Telecom/Infonet, Movielink. Awards: Cannes gold, gold Effie, One Show gold, gold Clio, Ogilvy Grand Prix, D&AD.
Managed an agency of 150 staff, headquartered in Sydney with offices in Melbourne and Brisbane. Agency billings exceeded $150,000,000. The agency included traditional agency services, as well as strategic planning, direct marketing, retail advertising, and pharmaceutical advertising. Achievements: Took over an office with a world-class creative product and poor financial performance. Within one year our management team was able to maintain, and even improve, our creative product while doubling our margins. Founded “Team Saatchi” retail division, which is today the second largest retail agency in Australia. Saatchi & Saatchi Australia is now a consistent peak performer. Key clients: Toyota, Procter & Gamble, Merck, News Corporation, Castrol, SHOWTIME, Hewlett-Packard, David Jones. Awards: Ad News “Agency of the Year” (1998); three consecutive Cannes lions; Five D&AD entries, Clio gold, AFA Grand Prix.
Managed an agency of 45 staff as well as a joint venture operation with Japan’s sixth largest agency (Yomiuri Kokokusha). Agency billings exceeded $100,000,000. The agency developed advertising for Japan and various overseas markets including Europe, Latin America and the Middle East.Achievements: Took over the poorest performing agency in our worldwide network. Within two years the operation had turned around from consistent losses of $1,000,000+ to profits of $500,000+. Worked hard to learn the “Japanese Way” and overcome numerous cultural and language barriers. At the time of my appointment as CEO, I was the youngest CEO (31 years old) in the Saatchi & Saatchi network of 147 offices worldwide. Key accounts: British Airways, Qantas, Bayer, P&G, Sara Lee, Chrysler, DuPont, Toyota, Kodak, Hewlett-Packard, Hilton Hotels.
Managed all international accounts for the agency including: TIME Magazine, News Corp., Toyota, Guerlain, British Airways, GUESS, Hewlett-Packard, Peninsula Hotel Group, Hilton Hotels. Supervised 20 staff and combined client billing of over $30,000,000.
Ran the Toyota account group servicing Toyota Motor Corporation’s Overseas Marketing Division (OMD). Developed pan-regional campaigns for Latin America, Europe, and Middle East. Traveled extensively to the Middle East (Saudi Arabia, UAE, Kuwait, Bahrain, Oman). This was a key assignment on Saatchi & Saatchi’s largest worldwide client, billing over one billion dollars with Saatchi & Saatchi globally; this position was the main interface with Toyota’s corporate headquarters.
Worked on a variety of accounts in junior and middle management positions including: General Mills cereals, Toyota USA, Toyota Canada, and Wrangler Jeans. BOARDS: Saatchi & Saatchi/Toyota Worldwide Executive Board (1995-Present) Saatchi & Saatchi Worldwide Executive Board (1997-2004; 2006-2008) This is the main management board of the worldwide company, comprised of the top worldwide executives. Note: board was dissolved in 2004, coinciding with the Publicis purchase of Saatchi & Saatchi, and reconstituted in 2006. Prime Minister’s “Supermarket to Asia” Board (1997) Board reported to Australian Prime Minister, John Howard, on marketing strategies to sell Australian produce to Asian markets. Saatchi & Saatchi Asia Board (1993-1996) Saatchi & Saatchi/British Airways Worldwide Strategy Board (1992-1995) EDUCATION: Loyola Marymount University Los Angeles, CA M.A.T History Education – Summa Cum Laude Kappa Delta Pi Honor Society 2007
Worcester, MA B.A. Economics 1983
ARTICLES: Sheehan, B. (December 14, 2010). Why Big Brands Are Dominating Social Media. Advertising Age. Sheehan, B. (October 28, 2010). Good Thing Brett Favre Isn’t a Nike Endorser. Advertising Age. Sheehan, B. (July 2, 2010). What I Learned at the M.O.B. Conference. Advertising Age. Sheehan, B. (April 26, 2010). Too Many Shops, Not Enough Business. Advertising Age. Sheehan, B. (Jan. 5, 2010). How Google is Moving to ‘Own’ Mobility. Advertising Age. Sheehan, B. (Sept. 28, 2009). Unilever’s So-called Croudsourcing. Advertising Age. Sheehan, B. (May 29, 2009). Need a Productivity Boost? Try E-mail Training. Advertising Age. Sheehan, B. (March 31, 2009). Rethinking Blue Ocean Strategy in a Down Economy. Advertising Age. Sheehan, B. (Jan. 27, 2009). Could Google Get MySpaced Like Friendster? Advertising Age. PEER-REVIEWED ARTICLES: Sheehan, B., Tsao, J., and Yang, S. (Nov. 2010). Motivations for Gratifications of Digital Music Piracy Among College Students. Atlantic Journal of Communications (vol 18, issue 5). Acceptance rate: 12% PEER-REVIEWED CHAPTERS: Sheehan, B. and Young A. (2011). Convergence, Contradiction and Collaboration: Case Studies on Developing Creative Strategies for Digital Components of Intergrated Campaigns. In Eastin, M. S., Daugherty, T., and Burns, N. M. (Eds.), Handbook of Research on Digital Media and Advertising: User Generated Content Consumption (pp. 275-298). New York: IGI Global. CONFERENCE PUBLICATION: Sheehan, B, Tsao, J, and Pokrywczynski, J. (2011). Motivations for Gratifications of Digital Music Piracy Among College Students: Phase III Concept Testing. In Advances in Communications and Mass Media Research from the 8th Annual International Conference on Communications and Mass Media. SPEECHES: Keynote speech: Direct Marketing Association (DMA) Global Leaders Forum—“Rethinking Blue Ocean Strategy”—San Diego, CA (Oct. 2009) Keynote speech: iMedia Summit—“The New Alliance Between Traditional and New Media”—Temeculah, CA (Oct. 2006) SUMMITS: Chairman, Direct Marketing Association (DMA) Strategic Summit on Social Marketing—San Francisco (Oct. 2010) Los Angeles Ad Club (Think LA) summit panel—Palm Springs, CA (2007) LECTURES: Guest lecturer at College of the Holy Cross Summer Business Program—Worcester, MA (2008, 2009, 2010) Guest lecturer at Cerdon College in-school ABW program—Sydney, Australia (1997) Guest lecturer at Hong Kong University MBA program (1992) TRAINING: Mini-MBA in conjunction with University of Warwick, England (1995) Dancer, Fitzgerald, Sample Management Training Program (1985) Various skills training programs (e.g., presentation skills I and II, negotiation skills, coaching skills, active-listening skills, and leadership training) Download 28.83 Kb. Share with your friends:
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