Advertising Assignment: Apple Zoe Jenkins Hayden Black Hector Adrian Anaya Nicholas Talbot mcom 2320 Texas Tech University Advertising Goal

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  In 1975, 20-year-old Entrepreneur Steve Jobs and his partner Steve Wozniak put together a place in his parent’s garage located in Silicon Valley, CA where they worked on a prototype of the Apple I.
  
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  Apple Inc., formerly known as Apple Computer, Inc., got its name in 1976 from a local farm that his friend owned where he spent a lot of his time.
  
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  After having three consecutive decades improving their line of personal computers, they implemented a new product, the iPod music player.
  
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  Apple is a world-renowned company that specializes in providing products to its customers that serve more than just their original purpose.
  
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  In the first quarter of Apples 2015 sales, they generated 68.61 percent of its revenue from iPhone sales alone.
  

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  What is the product?
  

o   Apple’s new MacBook Pro includes many features like 100 percent faster flash storage, having up to 10 hours in battery life, and high-performance processors.

o   This notebook maintains an intricate design to match its many endless features.

o   With these cutting-edge graphics, it is said to be the most colorful display ever providing LED backlighting with 25 percent more colors than sRGB.

o   This version of the MacBook Pro comes equipped with the loudest speakers they have ever designed, having added up to 58 percent more volume and 2.5 times louder bass.

o   The 15-inch touch bar includes the volume and brightness keys, and also every app you download while having the ability to navigate with the swipe of a finger.

o   Charging becomes easier with the intense and most powerful Thunderbolt 3 port connecter.

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  What is the purpose of this product?
  

o   This Apple MacBook Pro is able for daily use, and is very lightweight to eliminate any hassle of carrying it.

The average age for the MacBook is in between ages 22-34. Its members have an average household income of $98,500. Apple is a higher end brand that many people desire, but not everyone can afford. Therefore, mac customers tend to be younger and wealthier and are usually identified as millennials. Others include teenagers that may use pester power to convince their parents that this is an item they not only desire, but need.

Some have careers in graphic design, music, or simply enjoy creating art. The new MacBook flaunts its new touch bar for ease of design and utility. In turn, attracting professionals who may want an edge over their competition.

Members of the target audience enjoy the luxuries in life, and prefer to spend a bit of extra money for the higher end brand. They seek easy to navigate features, and functionalities the MacBook offers.

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  130 percent faster graphics
  
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  67 percent brighter display
  
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  17 percent thinner
  
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  10 hours of battery life
  
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  Multi-Use touch bar
  

Some include:

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  HP spectre laptop
  
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  Dell Inspiron laptop
  
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  ASUS transformer mini laptop
  

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  Samsung galaxy s7 phone
  
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  Google Pixel phone
  
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  Samsung Galaxy tablet s2
  

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  Current Image: Apple’s MacBook pro is currently up to par but users steadily need new innovations.
  
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  Desired Image: Apples MacBook Pro is faster, higher powered, and more collective with its user than ever before.
  
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  Brand Image Challenge: The public is uninformed on the laptops added features and how they operate.
  

The new MacBook Pro will provide a new interactive experience in portable computing.

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  The MacBooks touch bar, which is an interactive touch screen that replaces the former function keys.
  
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  Includes a significant gain in performance with up to 130 percent faster graphics, 100 percent faster flash storage, and up to 10 hours of battery life
  
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  The Pro includes stellar improvements with its retina display due to new LED backlighting.
  
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  The speakers produce 58 percent more volume and twice the range than before.
  
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  Product includes different sizes and colors to satisfy audience’s needs.