Affiliate Program Intake Questionnaire

The following is the affiliate program questionnaire that you need to fill out and return to YOUR COMPANY before work begins. Your answers will guide us in doing the best job possible for you. Your information will be kept strictly confidential.

If we speak on the phone, your call will be recorded for future reference. Calls must be pre-scheduled and are included as billable time. It’s typically a good idea to do a weekly call check-in. This would normally be 15-30 minutes in length once the program is running.

Questionnaire Details:

Responding to this questionnaire will allow us to create the best possible results for you and start to get an understanding of how your business operates. It will also help you plan and focus on what you want to create with your business. Answer as many questions as you can and be as clear (not long winded) as possible. Save your answers and send them to YOUR EMAIL.

Describe your product in 2 sentences or less. Be brief and include the benefits and what your product does for customers.

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  What makes your product stand out? Describe why people should purchase your product or service over the competition.
  
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  Who is your competition? It helps us to know your major competitors. If they have affiliate programs, we will sign up for them. Please list 3-5 major competitors and their web sites
  

More details:

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  List the features of your product or service. What does it do? What does it offer? Include a minimum of 5 features here if possible.
  

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  List questions you commonly get about your product. Anything that you are often asked? This will help us when writing copy for your promotions.
  

Who is your ideal customer or client, your target market?

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  Who are you? Explain your business in two to three sentences, what you stand for and why people buy from you.
  
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  What is your story? How do people relate to you? Tell us anything that will help us understand your business, products and/or services.
  

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  Describe any testing and/or tracking you have done on your salespages.
  
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  What is your conversion rate? List any and all conversion rates you know of. For example, your email open rates, sales conversions, etc.
  
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  Describe your current affiliate program setup. Walk us through this with everything you currently have set up. Do you have a customized affiliates area, special commissions set up, affiliate autoresponders, instructional materials, etc?
  
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  Do you currently have any promotional materials for affiliates? Where are they located?
  
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  How many affiliates do you have signed up currently? Where did they come from? Describe all known sources?
  

The absolute best people to contact about your affiliate program are people who already know like and trust you. As part of our service we will help you recruit new affiliates, but we do not believe in randomly contacting website owners who’ve never heard of you. That’s NOT the best use of our time and your money. We will help you come up with contact plans and actions for those who are already in your circle of influence. Once we have exhausted your contact list, we will create plans to expand that list by strategically targeting new businesses and potential affiliates. With that being said, we need to know who you know to get started.

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  Who do you know right now who would make a good affiliate for your program? List everyone you can think of, what their business is, why they would make a good affiliate and how you know them. This will help us create a plan of contact for each person that best suits THEIR needs.
  
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  Who are your best customers? List a brief description of your best customers. What type of business do they own and what is the advantage to them for becoming an affiliate.
  

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  Have you placed links to your affiliate program in the following places:
  On your website (in many places, not just one):
  In your ezine/newsletters:
  In your product:
  Within related graphics:
  On your blog:
  
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  Conferences – Think of live events or conferences where your potential affiliates would spend time. List any events where you would like to network and spread the word about your affiliate program. Do you have any lists of people you’ve already met (stacks of business cards) that can be contacted as potential affiliates? List their names and websites.
  

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  Have you done any submissions to affiliate directories? Please send a record of those you have submitted to.
  
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  Any other promotions we should know about? What were the results?