Amelia earhart: Who was she? By

in New York 1928

When the Friendship flight crew returned to the United States, they were greeted with a ticker-tape parade in New York followed by a reception with President Calvin Coolidge at the White House.

GP Putnam had noted Earhart’s physical resemblance to aviator Charles Lindbergh and blatantly promoted it in the press with the nickname “Lady Lindy. The press rushed to embrace that name, making “Lady Lind a standard moniker, which Earhart loathed. More grandiloquent, the United Press referred to Earhart as the reigning "Queen of the Air”. Immediately after her return to the United States, Earhart undertook an exhausting lecture tour (1928–1929). Meanwhile, Putnam had undertaken to heavily promote her in a campaign including publishing a book she authored, a series of new lecture tours and using pictures of her in mass market endorsements for products including Lucky Strike cigarettes, which caused image problems for her, resulting in McCall's magazine retracting a lucrative offer, and women's clothing and sportswear. The $1500 that was her share of the money from the "Lucky Strike" ad was donated to Commander Richard Byrd's imminent South Pole expedition.