William R. Softky (2010) Systems and methods for measuring the effectiveness of
advertising The paper talks about developing a system to measure the effectiveness of advertising. The paper goes onto talk about various factors and elements involved in doing so, for example medium, frequency, duration, etc. The paper goes onto do the same by correlating various factors toad conversions to measure the effectiveness of advertising. The paper goes onto model the same process to further patent it. In accordance with the present intricacies of various factors, the paper goes onto use computerised models and processes to factor everything in and then present the effectiveness. This paper in essence is an invention of a method to measure the effectiveness of advertising by using data streams and advanced correlation models along with the use of relevant flowcharts and diagrams.
Share with your friends: |
