Artemis-2011-1 decision and platform support for model‐based eVolutionary development of Embedded systems Date of preparation



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4.2 Dissemination and exploitation


Describe the plans and measures for the dissemination and exploitation of project results. Show how the project results would be used to produce innovative products, processes or services that have a significant market potential. Include if relevant a market analysis section including competitor descriptions and market opportunities.

To make the project objectives, key technological innovations and project results of DECISIVE visible to the world, a broad range of dissemination channels are needed. Academic and industrial partners will effectively organise these channels. This ensures synchronisation of publications and conference presentations in the relevant fields; presence on the Internet and at embedded systems events; press releases, workshops and on-site demo installations.



Project dissemination

Project identity: The development of a common public identity for all public communication, including logo, presentation template and a general information brochure.

Internet: The Internet is an important dissemination channel for DECISIVE. A public project website will be set-up and maintained. The partners are encouraged to incorporate a page presenting the project into their academic or corporate websites. Social media like Linked-In and Twitter will be used to create public information channels to stakeholders inside and outside the consortium.

Workshops: DECISIVE project will organize basically three kinds of workshops:

Workshops for brainstorming and bringing in new ideas during the research period of the project. This involves inviting experts from industry and academic partners to give input via discussions and presentations.

Workshops inside the project will take place at 6-month intervals, in order to assure the most efficient communication and project development. In these workshops, results obtained in the project will be communicated out via papers and presentations.

External workshops with potential interested parties will be organised to bring together research teams and end-users to show potentials like prototype demos and get buy-in from the public. Two of these workshops will be organised in collaboration with other projects working on relevant fields to improve mutual dissemination.



Demo installation: Running demos at the sites of industrial partners and at domain specific and fair events will interactively show the status of developments and the potential for applications. The DECISIVE consortium will cooperate with the EC and ARTEMIS JU to disseminate information through the EU supported R&D initiatives: ARTEMIS events, scientific and public events of the EC, international conferences, workshops and synopsis. This will be useful for increasing awareness about the project within the EU and identifying and promptly seizing any possibility for cooperation with other JU and Eureka funded projects.

Partner dissemination and exploitation

Events: The target audience for DECISIVE will be engaged at national, international, and EU congresses, fairs, and exhibitions. Participants in these events will be targeted to promote both uptake of specific developments and a wider interest in the project as a whole. Several conferences are accompanied by exhibitor presentations, where partners present and inform the visitors about advances in the field of embedded systems etc. Relevant participants will integrate this commercially driven dissemination with academic presentations.

Scientific publications and conferences: Independent studies based on the findings and conclusions produced during the development phase will be produced by project experts and be published in relevant peer-reviewed journals and international conferences. The multi-disciplinary nature of the project means we will ensure that the project results will be published in the relevant journals to fully disseminate project advances. Articles for the wider and more general audiences will be published in connection with conferences and lectures and sent to relevant online and print magazines. The most relevant conferences and meetings are summarized in the following list:

ACM Conference on Embedded Network Sensor Systems

IEEE International Conference on Embedded and Real-Time Computing Systems and Applications

IEEE Real-Time and Embedded Technology and Applications Symposium

International Conference on Pervasive and Embedded Computing and Communication Systems

ACM SIGPLAN/SIGBED Conference on Languages, Compilers, Tools and Theory for Embedded Systems

Embedded Systems Week

The technology and products to be developed in the DECISIVE project are planned to be exploited in various ways by the various partners, as summarised briefly below.



Research and academic: The academic partners will exploit the project results by integrating them into the educational curriculum, and hence train and educate MSc and PhD students in the field of the project topics. They will participate in relevant academic events like conferences, workshops and organisation of national and local events on the project results.

Intellectual property: Exploitation will also be undertaken by the generation of patents when critical and innovative results are obtained in the fields of technology or in case of new openings for applications. The DECISIVE consortium is well aware of the importance of Intellectual Property Rights issues to develop common and individual dissemination and exploitation strategies and its policy in this regard is in accordance with the Commission’s recommendation on the management of IPR and knowledge transfer, in order to “facilitate and promote the optimal use of intellectual property created in public research organisations to increase both knowledge transfer to industry and the socio-economic benefits resulting from publicly funded research”. In this respect, an agreement will be developed during the project execution taking into account the following preliminary agreements:

Concerning exploitation of the project results, it is the intention that the partners’ preexisting know-how will be made available to the consortium members on favourable conditions if this should be necessary in order to perform the research in this project.

Foreground knowledge is owned by the partner generating such information or result. Each partner shall make its foreground knowledge available to other partners on a royalty-free basis, to the extent that such information is necessary for the production of their own foreground knowledge.

Throughout the execution of the project, all partners will continuously contribute to the identification of project results that may qualify for IPR protection. In case certain IP is identified to be essential for the future business opportunities of the involved partners, the necessary steps are taken to protect that IP. The patenting procedure will be in line with the regulations described in the Consortium Agreement (CA).



New activities: The increased level of knowledge, technology, and/or product portfolio will enable new customer projects and/or R&D projects; in the various fields related to embedded systems.

Commercial products and services: The industrial partners will use the project results to leverage the development of their commercial products. This will require high integration of both digital and analogue components, low-cost, interoperability, standards compliance, convenience and quality. The commercial market for these applications is large and is growing fast. Furthermore, tools and methods developed in DECISIVE will also be applicable in a cross-domain fashion to tackle similar issues that exist beyond a particular sector such as certification, product upgrades and obsolescence management. Thus, a wide commercial service demand and adoption are to be expected.


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