Artist inc workbook

Artist INC Workbook Artist INC Live Austin – Fall 2014

©2014 Artist INC

ARTS AND HUMANITIES PROGRAMS

PROFESSIONAL AND COMMUNITY DEVELOPMENT PROGRAMS

FUNDING SUPPORT PROGRAMS

Artist INC is a collaborative partnership of ArtsKC – Regional Arts Council, Charlotte Street Foundation, and the UMKC Innovation Center. Originally launched in 2007 as KCArtistLink, Artist INC connects artists of all disciplines to the tools, resources, and opportunities necessary to develop their entrepreneurial skills and strengthen their artistic practice.

Artist INC programs include the original Artist INC Live eight-week seminar that focuses on professional development and business training for emerging and mid-career artists; two speakers’ series that connect artists with national and local experts in arts entrepreneurship; the Artist INC website where artists can find the resources they need to shape their careers and grow their businesses; Artist INC Online, a web version of the live training seminar that significantly broadens geographic access to the groundbreaking program; Artist INC’s official blog PushingTheFlywheel, a digital resource destination for the local artist community; and the newly launched Artist INC II, an advanced project-based seminar available to all Artist INC Live alumni.

Artist INC programming is made possible through grants from Leveraging Investments in Creativity (LINC), the Emily Hall Tremaine Foundation, the innovative collaboration of Kansas City’s arts service organizations, and generous support from the Kansas City creative community and arts supporters, including the Muriel McBrien Kauffman Foundation; Francis Family Foundation; Hallmark Cards; the Richard J. Stern Foundation for the Arts; the Missouri Arts Council; and the David T. Beals III Charitable Trust, Bank of America, Trustee. Artist INC also receives program support and guidance from the UMKC Conservatory of Music and Dance, the Kansas City Art Institute, the UMKC Small Business Technology & Development Center, and numerous local area artists involved in the community planning process.



Table of Contents

Artist INC Online…………………………………………………………………………………….……. 8

Participants’ Contact Information………………………………………………………………………. 9

Artist INC Austin Peer Facilitators…………………………………………………………………… 14

Artist INC Austin Management…….…………….………………………………………………….. 16

Artist INC Program Team………………………………………………………………………………. 17

Artist INC Topic Experts……………………………………………………………………………. 20

Small Groups……………………..………………………………………………………………………. 23

Artist INC Schedule……………………………………………………………………………………… 24

Artist INC Homework…………………………………………………………………………………… 26

Goal Setting Exercises…………………………………………………………………………………… 28

Success Inventory…………………………………………………………………………….. 29

Short-Term Goal Exercise……………………………………………………………………… 30

ADEP Analysis…………………………………………………………………………………… 31

Obituary……………..…………………………………………………………………………… 33

Goal Setting One, Three, Five & Ten Year…………………………………………………… 34

Elevator Speech…………………………………………………………………………………………. 47

Marketing Tools Checklist……………………………………………………………………………… 48

Overhead Worksheet……………………………………………………………………………………. 49

Pragmatic Pricing Worksheet…………………………………………………………………………… 51

Marketing Formula Worksheet…………………………………………………………………………. 52

Building Long-Term Relationships Exercise…………………………………………………………… 55

Small Group Website Review Worksheet…………………………………………………………….. 57

Pecha Kucha Final Presentation………………………………………………………………………. 59

Digital Marketing Tools……………………………………………………….…………………………. 61

Website Purpose and Use………………………………………………………………………………. 63

Dean Vivian’s 2013-2014 Tax Letter and Update……………………………………………………. 65

How to Write a Press Release…..………………………………………………………………………. 105

National Resources for Artists…………………………………………………………………………. 122

Austin Business Start-Up Guide………..………………………………………………………..……. 129

2-Minute Artist Update………………………………………………………………………………….. 132

Notes …………………………………………………………………………………………………….. 139

Artist INC Online

As a part of your participation in the Artist INC workshop, you receive a free enrollment in the Artist INC Online program. You will find some of the Artist INC Online components listed in the workshop homework outline. The online resources are also there for you to refer to as you continue to work after the workshop is over.

Logon

I have set up your user ID and password so that you may access the workshop. URL:  www.artistinckc.com/login USER ID:  PASSWORD:

Before You Begin

Download the latest Adobe Flash Player:  The interactive video segments in Artist INC Online require Adobe Flash 10 or higher. If you don’t have the latest version, download it for free before you start. To download the latest Adobe Flash Player go to http://get.adobe.com/flashplayer.

Ready to Start

There are eight sessions in the Artist INC Online workshop (corresponding to each of the sessions covered in the live workshop). Each session has four different sets of activities. Watch the interactive video segments Explore the Internet resources related to that session’s topic Read materials related to that session’s topic Complete action items designed to help you apply concepts and connect with your Artist INC Online peers Each of the eight sessions has a home page that will guide you through all of the videos, readings, explorations and exercises for that session.

Participants’ Contact Information

		Olaniyi Akindiya 2804 Thrushwood Drive A Austin, TX 78757 512-693-1698 artistsrootsembassy@yahoo.com www.artwithakirash.com
		Michelle Atkinson 501 E 41st Street Austin, TX 78751 512-653-6400 clickcircus@gmail.com www.clickcircus.com
		Jennifer Chenoweth 1200 E 2nd Street Austin, TX 78702 512-477-0658 info@fisterrastudio.com www.fisterrastudio.com
		Bethany Cobb 1303 Ridgemont Drive Austin, TX 78723 512-944-7858 bethanycobb@live.com facebook.com/bcobbgal
		Cindy Debold 6400 Lakeshore Drive Lago Vista, TX 78645 512-589-3219 cindydebold@hotmail.com www.cindydebold.com
		Casey Diebold 2812 Nueces Street #101 Austin, TX 78705 917-833-4210 casey.diebold@gmail.com www.caseydiebold.com
	Fidencio Duran 1211 E Applegate Drive Austin, TX 78753 512 837-0732 fidencio.duran0@gmail.com
	Autumn Ewalt 2007 Prather Lane Austin, TX 78704 512-739-5810 autumn@animalisworks.com www.animalisworks.com
	Ann Flemings 2804 Bridle Path Austin, TX 78703 512-963-0198 ann.flemings@gmail.com www.flemingsart.com
	April Garcia 1004 Juniper Street Austin, TX 78702 512-799-0252 aprilanddanger@gmail.com www.abrilgarcia.com
	Raven Garcia 525 Woodland Drive Copperas Cove, OK 76522 512-665-4988 bohemian_metal@yahoo.com
	Frederico Geib 9815 Teasdale Terrace Austin, TX 78753 512-650-9358 fredericog@gmail.com www.frederico7.com
		Nelson Guda 1603 Hether Street Austin, TX 78704 512-585-0496 nelsonguda@gmail.com www.nelsonguda.com
		Nathan Hamilton 4614 Jinx Avenue Austin, TX 78745 512-771-4344 irondust@aol.com www.nathanhamilton.com/
		Pamela Hart 3110 Castellano Way Cedar Park, TX 78613 512-751-0715 pamchart07@yahoo.com www.pamela.hart.com
		Katelena Hernandez Cowles 2806 Robbs Run Austin, TX 78703 512-626-9232 khcowles@gmail.com www.katelenahernandez.net
		Jeanette Hill PO Box 142726 Austin, TX 78714 512-739-6247 jwhill120@gmail.com www.jeanettehill.com
		Kelsey Jenkinson 10101 S 1st Street Apt # 7311 Austin, TX 78748 816-813-6383 kelseyjenkinsonart@gmail.com www.kelseyjenkinson.com
		Aimée Kandl 1712 Bluebonnet Lane Austin, TX 78704 512-636-7891 aimeekandl@yahoo.com
		Nick Kepley 4600 Mueller Boulevard #4090 Austin, TX 78723 917-627-9345 nick.kepley@balletaustin.org www.motiondt.com
		Joel Love 3605 Steck Avenue #2050 Austin, TX 78759 409-673-2376 joel@joellove.com www.joellove.com
		Steve Parker 12026 Wycliff Lane Austin, TX 78727 312 498 6047 steven.c.parker@gmail.com www.steve-parker.net
		Jason Phelps 1211 Alta Vista Austin, TX 78704 802-825-8837 Jasonphelpsmoves@gmail.com www.jasonphelps.weebly.com

Philip Rogers 1502 W 5th Street L3 Austin, TX 78703 207-459-4094 philiprogers67@gmail.com www.philiprogersphotography.com

Artist INC Austin Peer Facilitators

andrea@arieldance.org	Andrea Ariel is the Artistic Director of Andrea Ariel Dance Theatre, based in Austin, TX where she produces, choreographs, and performs in dance theatre works created in collaboration with artists working in dance, music, theater, multi-media, and visual art. Andrea has created over 50 original works since first forming the company in 1993. Her work has been presented in Texas, California, Illinois, Arizona, New Mexico, and New York and she has been a recipient of numerous grants and commissions including twenty-three years as funded artist by the City of Austin, Cultural Arts Division. Four times voted Best Choreographer/Dancer by the Austin Chronicle reader’s poll, her work has been honored with two awards and seven nominations from the Austin Critics Table, and two B. Iden Payne Award nominations. She earned an MFA in Dance from the University of Illinois where she was the recipient of the 1986 Creative and Performing Arts Fellowship Award.
www.zm3live.com poetzell@hotmail.com	Zell Miller, III is an award winning interdisciplinary theater, and an accomplished spoken word performance poet, educator and mentor. Zell’s work has been published in Theater Communications Group “Plays from the boom box galaxy”. He is the winner of the 2006 B. Iden Payne award for best original script for “my child, my child, my alien child.” He has taught and mentored young artist of over 25 years. As an actor he has won numerous awards. He is the artistic director for Uprise! Productions, and Cipher Hip-hop project. He has performed on several college campus, and taught writing and performance workshops across the country.
www.animalisworks.com dharmesh@animalisworks.com	Born in Navsari, Gujrat, India, Dharmesh Patel moved to the United States and grew up in North Bergen, NJ. In 2000, he graduated with a Bachelors of Architecture from the Cooper Union for the Advancement of Science and Art in New York City. In 2007 he graduated from Cranbrook Academy of Art where he was awarded the Daimler Chrysler Emerging Artist Award. He was commissioned for an installation at Art Forum Berlin. After his return from the residency in Berlin, he continues his interstitial practice of art and architecture and its integration into the social fabric.  In 2010, he co-founded Animalis, an environmental art studio practice in Austin, TX with his partner, Autumn Ewalt. Animalis has exhibited throughout Austin and is currently completing a street scape project with the City of Austin Art in Public Places.  In addition to his public art, Dharmesh has exhibited his work at the Daimler Contemporary, The Smithsonian Institute in Washington, D.C. , the Detroit Auto Show, Cranbrook Museum and galleries in New York, Los Angles and Austin, TX
www.leticiarodriguez performs.com leticiaperforms@gmail.com	Leticia Rodriguez, Austin artist and musician, performs Latin dance music, ranging from 1950 covers learned as a child from her aunt, Eva Garza’s albums, to original music. She has also had careers in dance and theatre, and with this experience, delivers unforgettable performances. Ms Rodriguez comes from an extended family of singer/songwriters, but first chose to develop other artistic skills of performance, directing, producing and writing, while raising a family. Music is now her primary career, since the release of her first album, La Americana. Rodriguez was featured on PRI, The World, September 20, 2012, A Niece’s Song Tribute to Her Aunt, the Late Eva Garza. http://www.pri.org/stories/2012-09-20/nieces-song-tribute-her-aunt-late-eva-garza Since its release, her album has been the subject of blogs, radio interviews and radio programs both nationally, and internationally. Her second album will be released in February 2015.
royrutngamlug@gmail.com	Hailing from rural Kansas, Roy Rutngamlug took a circuitous route to the arts. Growing up in a small town offered little in the way of distractions so his father’s VHS camera and small band of friends dedicated to acting served as the de facto after school activity and first foray into filmmaking. After receiving a BA in Economics from Washington University in St. Louis, Roy took a brief stint in to work in corporate America as an analyst for a certain huge, computer manufacturer in Austin, TX. Shortly after, he was accepted into the film production program at the University of Texas earning his MFA. Roy’s work has screened at festivals around the country and counts Wong Kar-Wai and Terrence Malick as his favorite filmmakers.

Artist INC Austin Management

Jim.Butler@austintexas.gov www.austincreates.com

Jim Butler was born in Austin, Texas and has lived there the great majority of his life. He attended the University of Texas, where he obtained a BA and MA in government and an MBA. He is also certified as an Economic Development Finance Professional. He has worked on economic development projects for the Texas Governor’s Office and the City of Austin, starting in the early 1990’s. His work has focused on improving the economy of Texas and Austin through the development of technology, entertainment, and arts sectors.

Megan.Crigger@austintexas.gov www.austincreates.com

Megan Crigger has been active in arts administration at the local, state and national level for over 15 years. She serves as the Cultural Arts Manager of the City of Austin’s Economic Development Department, and provides leadership in management of arts and creative industries as an economic development strategy for the city.  Her portfolio includes cultural planning, public art, arts education, arts marketing, presenting, and grant making. She served as Art in Public Places Administrator for 7 years and oversaw more than 200 public art commissions. She is currently building efforts around cultural tourism, creative capacity development, and the creative learning initiative with The Kennedy Center. Megan holds a Bachelor of Fine Arts in Art History and a Master of Arts in Art Education. She serves as a Board of Directors for Texans for the Arts and is a member of the Americans for the Arts U.S. Urban Arts Federation.

Artist INC Program Team

www.beaubledsoe.com beau@beaubledsoe.com	Beau Bledsoe’s performances have been described as “pointedly musical” by Paul Horsley The Kansas City Star.  He regularly performs and records with some of the greatest artists in Tango, Flamenco and classical music as he seeks to integrate different musical cultures with diverse audiences. Beau studied classical guitar at the UMKC Conservatory of Music under Douglas Niedt where he received a Master of Music. It was at this time that Beau met many of the musicians that he still performs with today such as tenor, Nathan Granner, classical violinist, Elizabeth Suh Lane, soprano, Victoria Botero, composer/pianist, Brad Cox, and Argentine Tango quintet Tango Lorca. He has served as music faculty at both Baker University in Baldwin City, Kansas and Rockhurst College in Kansas City, Missouri and has continued his own musical studies with such masters as Antonio Andrade, Pedro Cortez and Luis Heredia of La Repompa de Málaga. Through his many diverse projects and ensembles, Beau has had the great fortune of performing in almost every state in the United States. In addition, Beau has toured extensively in Mexico, Argentina, Spain, Germany, France, Switzerland, Turkey and Russia. Beau has become an avid student of Ottoman Classical Music and was recently invited to perform at the Flamenco en La Frontera Festival in Morón de la Frontera, Spain.
www.artistinckc.com www.pushingtheflywheel.com Lisa@artistinckc.com Office: 816-235-5867	Lisa Cordes is the Artist INC Professional Development Program Director. She has been a member of the Kansas City arts community for more than 25 years, working as an artist, administrator, and educator. For the past decade she has served in administrative leadership positions at the Kauffman Center for the Performing Arts, Mid-America Arts Alliance, Kansas City Friends of Alvin Ailey, and Heart of America Shakespeare Festival. In 2010, she was a recipient of a Charlotte Street Rocket Grant and an ArtsKC Inspiration grant for the development and performances of her play, Prop 8 On Trial, and was a resident artist at the Fishtank Performance Studio. As a playwright, her work has been produced by theaters across the country. Locally, she has produced many of her own plays and written several plays commissioned by The Coterie Theater, including scripts for their award-winning Dramatic AIDS Education Project that has now served over 100,000 young people. Cordes has served on panels for the National Endowment for the Arts, the Missouri Arts Council and the Charlotte Street Foundation, and has consulted and written for the President's Committee on the Arts. Currently, she considers herself a freelance theater artist, writer, and recovering arts executive.
www.chrisdahlquist.com chrisldahlquist@gmail.com	Chris Dahlquist learned to use a camera and the darkroom as she was learning to ride a bicycle and write in cursive. She has held a camera in her hands ever since. Chris spent the early part of her career in commercial photography, film, and teaching kids photo basics. Her innate tendency to question the status quo has led Chris to pursue an artistic career outside of the traditional. Since 1998 she has participated in top national juried art festivals from Miami to Seattle. Chris’ photographic mixed media has won many awards, is in hundreds of private collections, and is in many corporate and municipal collections, including Winter Park, Florida, Pacific University, and H&R Block. Chris is a former board member of the National Association of Independent Artists and has served as a juror for national art festivals, including the Plaza Art Fair and the Original Ann Arbor Fine Art Fair. She participated in the Creative Capital Professional Development Workshop, received an Inspiration Grant from the Arts Council of Metropolitan Kansas City and is the cofounder and former owner of Locust Factory LLC, a collaborative studio and gallery. Chris is represented by Perlow Stevens Gallery in Columbia, MO.
www.caridostudio.com www.latinowriterscollective.com qarido@yaoo.com	Jose Faus is a native of Bogota, Colombia and a long-time resident of the Kansas City area. He is a visual artist, writer and teacher. He received degrees in Studio Art/Painting and Creative Writing/Journalism from the University of Missouri at Kansas City. He has been involved in a series of mural projects locally and internationally. He recently completed a project in Bolivia as a cultural envoy of the State Department. Last year he was chosen as the Poetry Winner of Poets &Writers Maureen Egen Writers Exchange contest for the state of Kansas. He is a founding member of the Latino Writers Collective and sits on the boards of Nuevo Eden and The Writes Place.

www.artistinckc.com www.pushingtheflywheel.com Cory@ArtistINCkc.com Office: 816-235-6769	As well as serving as the Artist INC Program Coordinator, Cory Imig is an interdisciplinary artist currently working in Kansas City, Missouri. She received her BFA from Savannah College of Art and Design in 2008 where she studied fibers and sculpture. After graduation Cory attended residencies at Virginia Commonwealth University and The Vermont Studio Center. She has participated in numerous shows in the Kansas City area and surrounding region.  In 2010, Imig and four co-collaborators received a Rocket Grant from the Andy Warhol Foundation for Visual Arts, administered by the Charlotte Street Foundation and the Spencer Museum of Art in support of PLUG Projects.  PLUG Projects is an artist-run gallery space focused on expanding connections of artists in Kansas City as part of a wider, national network of artists.  Imig has been a participant in both Artist INC Live (Spring 2010) and Artist INC II (Fall 2012).
www.alacartoona.com www.victorandpenny.com emcgrane77@hotmail.com	Erin McGrane has been an active performing artist in the KC arts and music scene for many years.  Erin is a film, theater and commercial actress; a musician and songwriter; and one of the co-hosts of the TV program CINEMAKC. Most notably, Erin appeared in the Emmy-winning web series THE UNREAL HOUSEWIVES OF KANSAS CITY and in the Oscar-nominated film, UP IN THE AIR alongside George Clooney.  Erin plays a lead role in in the award-winning thriller feature film NAILBITER, which will be released on DVD by Lionsgate Films in May 2013.  She also appears in numerous short films by local KC luminaries.   As chanteuse Ruby Falls, she fronts the cabaret act Alacartoona who was awarded a 2009 Inspiration Grant from the Arts Council of Metropolitan Kansas City.  Her current project is Victor & Penny, a 1920s-30s "antique pop" duo with Blue Man Group guitarist and KC native, Jeff Freling.  Victor & Penny were 2013 Escape To Create artists-in-residence in Seaside, FL and are currently touring the US.  Erin was honored in KC Magazine’s 2012 “The 100”: People who make Life Better in KC.  She is proud to say she mis-spent her youth singing in a rock band.
www.larrythomasart.com lthomas@jccc.edu	Larry Thomas received a Master of Arts degree, and a Master of Fine Arts degree in printmaking from the University of Iowa. He has been in over seventy regional, national, and international exhibitions, including one-person, two-person, invitational, competitive, and group exhibitions. His work is in more than 50 corporate, university, and public collections, including the Daum Museum of Contemporary Art and the Nerman Museum of Contemporary Art, and numerous private collections. He is currently Professor and Chair of the Fine Arts Department at Johnson County Community College.

Artist INC Topic Experts

faires1708@gmail.com	Robert Faires is Arts Editor for The Austin Chronicle, where he has covered the city's cultural scene for more than 25 years. He’s also written for The Sondheim Review and American Theatre Magazine, and in 2011, he was included in American Theatre's list of 12 of the nation's most influential theatre critics. He has conducted live onstage interviews with Stephen Sondheim, David Mamet, and Susan Sarandon, among others. Active in Austin theatre since 1980, he has worked on more than 60 productions as an actor, director, and writer. Recent projects include: performing his solo adaptation of Shakespeare's Henry V (Red Then Productions/Austin Shakespeare); acting as a guest artist in the premiere of Abe Koogler’s Advance Man (University of Texas) and The Importance of Being Earnest (St. Edward’s University); directing Moonlight and Magnolias (Penfold Theatre); and appearing as an actor with the Austin Symphony, Austin Chamber Music Center, and Texas Early Music Project.
jimbob@arts.texas.gov www.arts.texas.gov 512.936.6572	Jim Bob McMillan is a native Texan with thirty-seven years of experience working with community-based arts organizations as both a volunteer and as staff. Currently, McMillan is Deputy Director at the Texas Commission on the Arts. Previously he was the Executive Director of the Writers’ League of Texas and Vice President of the Texas Arts Council, both in Austin. He has worked with over 400 community-based arts organizations around Texas and across the nation.  McMillan was the executive director of both the Marshall Regional Arts Council and the Del Rio Council for the Arts. McMillan also taught art, speech and journalism on the elementary, high school, and university level. He hails from Alpine, Texas, where he graduated from Sul Ross State University with a Bachelor of Fine Arts and a Masters of Art Education.
enicolas@jw.com (512) 326-2304 Jackson Walker L.L.P., 100 Congress Avenue, Suite 1100, Austin, TX 78701	Emilio B. Nicolas represents and counsels a variety of domestic and international clients on matters involving entertainment, media and intellectual property.  His practice includes intellectual property and general commercial litigation, entertainment and media transactions, and intellectual property rights management. Emilio litigates civil claims in state and federal courts, including film, music, internet, copyright, trademark, rights of privacy and publicity, and defamation.  He also handles inter-party and ex parte trademark proceedings before the United States Patent and Trademark Office. In addition, Emilio assists clients with the preparation, review and negotiation of their entertainment industry contracts, such as music, film, television, literary and video game production, distribution and finance agreements; their product and services agreements; their restrictive covenants; their web agreements and electronic privacy policies; and their other general commercial transaction documents.  He also handles copyright and trademark prosecutions, intellectual property rights clearance and licensing, and pre-publication reviews.
www.juiceconsulting.com heather@juiceconsulting.net	Heather Wagner Reed is the President and Founder of Juice Consulting, an Austin-based agency that offers public relations, marketing, product management and hands-on coaching services to creatives working in music, entertainment and the visual arts. Clients range from international artists such as Gloria Gaynor and Erykah Badu, to indie acts, record labels, recording studios and non-profits. Notable art-related clients include Big Medium, Art Alliance Austin, Texas Contemporary Art Fair, Texan-French Alliance for the Arts and the Texas Cultural Trust. From 2002 to 2007, Heather served as Senior Product Manager for GRAMMY®-winning artist Beyoncé, handling day-to-day management and marketing. Heather also worked in Europe for entertainment companies such as Universal Music Holland, Soundartist.com and Disneyland Paris. Heather is on the Austin Music Commission and is a board member of the Texas Chapter of the Recording Academy (GRAMMY® Association), Women & Their Work, Grounded in Music, and The Texas Lyceum, the state’s preeminent leadership organization.
Lisa.sretenovic@mangoldcpa.com www.mangoldcpa.com 512.327.0909	Lisa Sretenovic, Senior Accounting Manager at The Mangold Group, is an entrepreneurially oriented professional delivering financial and organizational efficiencies to increase the profit in small and large companies. She manages client relationships with customized schedules of services in accounting, tax, strategic planning, budgeting, analysis, process improvement, and training. Some of her 20+ years of industry experience include: aeronautics, construction, manufacturing, non-profits, oil & gas, real estate, research, restaurant, retail, technology, international business, and professional services. Her experience in many industries allows her to apply a broad knowledge in a variety of areas.
laura@arts.texas.gov www.arts.texas.gov 512.936.6565 direct	Laura Wiegand is the Director for Programs & Technology for the Texas Commission on the Arts (TCA). As program director, she is responsible for the overall operations of the grant program division of the agency. In addition, she administers the Visual Arts grant programs for TCA and serves as the agency liaison to museums and visual arts organizations across the state. Ms. Wiegand has organized and coordinated projects statewide in scope and has experience in the museum field in educational programming, exhibition mounting, volunteer coordination, community outreach, special event coordination, public relations, development and fundraising. She joined TCA in February of 1995. She received her Bachelors of Art from the University of Texas at Austin with a major in Art History.

Small Groups