4 patents, originally filed in 1999, first issued 2003. Method and systems for targeted customized content and mobile advertising delivery.
Jan 2011: Don Stout (won RIM $612M law suit 2006) joined Augme’s board http://finance.yahoo.com/news/Augme-Technologies-Inc-iw-666886357.html?x=0&.v=1
Feb 2011: Retained Goodwin Proctor, one of top IP law firms in US on hybrid contingency basis http://finance.yahoo.com/news/Augme-Technologies-Inc-iw-2989705534.html?x=0&.v=1
Mobile explosion = IP value explosion
$15B M&A last 3 years internet mobile ad space
Existing law suits:
AOL (Bgt Tacoda $275M) – filed October 2007
Yahoo (Bgt Blue Lithium $300M) - filed June 2009
Augme Technologies Mobile Marketing Services Augme's patented online targeted response delivery process sends targeted content to end-users based on certain stored packets of information deciphered and retained by Augme's technology platform.
Augme has database of 120M consumer records to develop a detailed end user behavioral profile. Allows companies to interact with and engage consumers on a real-time basis.
Allows marketers/brands/advertising agencies to develop, track, and manage interactive mobile marketing campaigns delivered to any mobile device:
Consumer response: allows for creating of customer response tags which enables consumers to access on-demand digital content through SMS, 2D codes, logo and audio recognition
Content formatting: the device recognition technology of Ad Life renders traditional digital assets into formats capable of being viewed on virtually any mobile device regardless of operating system or network provider
Consumer relationship management (CRM): Augme provides key metrics and campaign results based on information gathered during the campaign
Promotional partnerships: allows clients access to readily available branded content including rebates coupons.
AD SERVE: Augme provides a full suite of ad network provisioning and servicing capabilities to clients including the hosting and storage of rich media and integration into any ad delivery or reporting system
Phase 1 – 2010 Foundation Strategy
In-Retail Coupon/On-Pack display media
Campaigned appointment and strategy
Execute multiple end-to-end mobile campaigns for all brands