Augme Technologies Mobile Marketing Company s tock Data

S

tock Data

Price: $3.92

52-week range: $.81 to $4.77

Market Cap: $237M

Ticker: AUGT.OB

http://www.augme.com/

Mobile Marketing Pure Play

Ranked #9 Top 40. 32 private / 6 division larger company. Augme 1 of 2 public

• 
  Real time consumer engagement and interaction via internet connected devices based on known behavioral patterns
  
• 
  Works with all devices regardless of operating system for maximum reach
  
• 
  Provides brand managers w/ real time consumer analytics
  

1. 
   Web site mobilization and content rendering
   
2. 
   Install Ad Life mobile marketing platform in EPR/CRM systems
   
3. 
   Add brands for mobile campaigns; predictable revenue/scalable.
   
4. 
   Mobile campaign management, content distribution
   
5. 
   Upside: track and monetize consumer analytics.
   

• 
  Kellogg’s – 64 brands
  
• 
  Clorox – 43 brands
  
• 
  Kraft – 54 brands
  
• 
  Kimberly Clark – 27 brands
  

• 
  Johnson & Johnson – 31 brands
  
• 
  Pfizer – 21 brands
  
• 
  Boehringer Ingelheim $12B sales; Human Pharma/Animal Health
  

• 
  HBO
  
• 
  Lions Gate
  
• 
  THQ and other gaming companies
  

• 
  Omnicom. $35B, phD division
  
• 
  Arc/Leo Burnett. Published white paper Jan 2011
  
• 
  Launch Creative Marketing
  

• 
  4 patents, originally filed in 1999, first issued 2003. Method and systems for targeted customized content and mobile advertising delivery.
  

• 
  Jan 2011: Don Stout (won RIM $612M law suit 2006) joined Augme’s board http://finance.yahoo.com/news/Augme-Technologies-Inc-iw-666886357.html?x=0&.v=1
  
• 
  Feb 2011: Retained Goodwin Proctor, one of top IP law firms in US on hybrid contingency basis http://finance.yahoo.com/news/Augme-Technologies-Inc-iw-2989705534.html?x=0&.v=1
  

• 
  Mobile explosion = IP value explosion
  

• 
  $15B M&A last 3 years internet mobile ad space
  
• 
  Existing law suits:
  

• 
  AOL (Bgt Tacoda $275M) – filed October 2007
  
• 
  Yahoo (Bgt Blue Lithium $300M) - filed June 2009
  

• 
  Consumer response: allows for creating of customer response tags which enables consumers to access on-demand digital content through SMS, 2D codes, logo and audio recognition
  
• 
  Content formatting: the device recognition technology of Ad Life renders traditional digital assets into formats capable of being viewed on virtually any mobile device regardless of operating system or network provider
  
• 
  Consumer relationship management (CRM): Augme provides key metrics and campaign results based on information gathered during the campaign
  
• 
  Promotional partnerships: allows clients access to readily available branded content including rebates coupons.
  
• 
  AD SERVE: Augme provides a full suite of ad network provisioning and servicing capabilities to clients including the hosting and storage of rich media and integration into any ad delivery or reporting system
  

• 
  In-Retail Coupon/On-Pack display media
  
• 
  Brand Campaigns
  
• 
  Campaigned appointment and strategy
  
  • 
    Execute multiple end-to-end mobile campaigns for all brands
    
  • 
    Begin building key consumer database and key learnings
    
  • 
    Develop internal workflows to champion mobile integration
    
  • 
    Gain key competitive advantage in mobile adaptation
    
  • 
    Gain key advantage with consumers demanding this technology
    

• 
  Integrate Ad Life tracking and analytics platform into core reporting systems
  
• 
  Scope, execute mobile programs and key segments to feed CRM system to gain and communicate targeted content and offers
  
• 
  Augme’s platform integrates into brands CRM and ERP systems:
  

• 
  Enables them to remarket to individuals on a highly personalized basis
  
• 
  Allows for more efficient marketing programs
  
• 
  Drives higher ROI
  
• 
  One stop, turnkey mobile archiving solution
  
• 
  Quick turnaround time (weeks) for average campaign runs; key differentiator. Allows companies to manage marketing efforts on a real-time basis from beginning to end
  
• 
  Augme can run national mobile campaigns
  
• 
  Augme can increase total number of campaigns running at any time
  
• 
  New brands and campaigns can be easily added to the platform; incremental recurring revenue and scale via SaaS model
  
• 
  Track consumer response
  
• 
  Promotional partnerships - rebates, coupons