S
tock Data
Price: $3.92
52-week range: $.81 to $4.77
Market Cap: $237M
Ticker: AUGT.OB
http://www.augme.com/
Mobile Marketing Pure Play
Ranked #9 Top 40. 32 private / 6 division larger company. Augme 1 of 2 public
Augme’s AD Life mobile marketing platform.
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Real time consumer engagement and interaction via internet connected devices based on known behavioral patterns
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Works with all devices regardless of operating system for maximum reach
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Provides brand managers w/ real time consumer analytics
2010 - Foundation Strategy:
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Web site mobilization and content rendering
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Install Ad Life mobile marketing platform in EPR/CRM systems
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Add brands for mobile campaigns; predictable revenue/scalable.
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Mobile campaign management, content distribution
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Upside: track and monetize consumer analytics.
Relationships with 25 Fortune 500 companies/over 3000 brands. Examples:
Consumer Products:
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Kellogg’s – 64 brands
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Clorox – 43 brands
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Kraft – 54 brands
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Kimberly Clark – 27 brands
Health Care:
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Johnson & Johnson – 31 brands
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Pfizer – 21 brands
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Boehringer Ingelheim $12B sales; Human Pharma/Animal Health
Entertainment/Gaming:
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HBO
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Lions Gate
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THQ and other gaming companies
Advertising Agencies:
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Omnicom. $35B, phD division
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Arc/Leo Burnett. Published white paper Jan 2011
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Launch Creative Marketing
Coupon Distributors: News America (Smart Source) and Inmar
Graphic Packaging Intl: consumer products packaging company
IP Infringement
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4 patents, originally filed in 1999, first issued 2003. Method and systems for targeted customized content and mobile advertising delivery.
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Jan 2011: Don Stout (won RIM $612M law suit 2006) joined Augme’s board http://finance.yahoo.com/news/Augme-Technologies-Inc-iw-666886357.html?x=0&.v=1
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Feb 2011: Retained Goodwin Proctor, one of top IP law firms in US on hybrid contingency basis http://finance.yahoo.com/news/Augme-Technologies-Inc-iw-2989705534.html?x=0&.v=1
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Mobile explosion = IP value explosion
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$15B M&A last 3 years internet mobile ad space
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Existing law suits:
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AOL (Bgt Tacoda $275M) – filed October 2007
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Yahoo (Bgt Blue Lithium $300M) - filed June 2009
Augme Technologies Mobile Marketing Services
Augme's patented online targeted response delivery process sends targeted content to end-users based on certain stored packets of information deciphered and retained by Augme's technology platform.
Augme has database of 120M consumer records to develop a detailed end user behavioral profile. Allows companies to interact with and engage consumers on a real-time basis.
Allows marketers/brands/advertising agencies to develop, track, and manage interactive mobile marketing campaigns delivered to any mobile device:
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Consumer response: allows for creating of customer response tags which enables consumers to access on-demand digital content through SMS, 2D codes, logo and audio recognition
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Content formatting: the device recognition technology of Ad Life renders traditional digital assets into formats capable of being viewed on virtually any mobile device regardless of operating system or network provider
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Consumer relationship management (CRM): Augme provides key metrics and campaign results based on information gathered during the campaign
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Promotional partnerships: allows clients access to readily available branded content including rebates coupons.
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AD SERVE: Augme provides a full suite of ad network provisioning and servicing capabilities to clients including the hosting and storage of rich media and integration into any ad delivery or reporting system
Phase 1 – 2010 Foundation Strategy
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In-Retail Coupon/On-Pack display media
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Brand Campaigns
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Campaigned appointment and strategy
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Execute multiple end-to-end mobile campaigns for all brands
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Begin building key consumer database and key learnings
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Develop internal workflows to champion mobile integration
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Gain key competitive advantage in mobile adaptation
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Gain key advantage with consumers demanding this technology
Phase 2 – 2011/12 Aggressive Growth Strategy
Ad Life CRM Integration
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Integrate Ad Life tracking and analytics platform into core reporting systems
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Scope, execute mobile programs and key segments to feed CRM system to gain and communicate targeted content and offers
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Augme’s platform integrates into brands CRM and ERP systems:
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Enables them to remarket to individuals on a highly personalized basis
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Allows for more efficient marketing programs
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Drives higher ROI
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One stop, turnkey mobile archiving solution
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Quick turnaround time (weeks) for average campaign runs; key differentiator. Allows companies to manage marketing efforts on a real-time basis from beginning to end
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Augme can run national mobile campaigns
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Augme can increase total number of campaigns running at any time
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New brands and campaigns can be easily added to the platform; incremental recurring revenue and scale via SaaS model
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Track consumer response
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Promotional partnerships - rebates, coupons
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