Augmented Intelligence



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How "Augmented Intelligence" Fits into PR

Artificial intelligence is a hot topic, but Zignal Labs CEO Josh Ginsberg believes PR professionals are seeing more augmented reality interactions that give better insight into what people want, how consumers make purchases and access to real-time predictive capabilities. "We may see technologies that are smart enough to move beyond identifying influencers for a brand's issues to suggesting semantics designed to appeal to those influencers, based on their own public communications," he writes.

Strategies & Tactics 1/2018

http://apps.prsa.org/StrategiesTactics/Articles/view/12149/1153/Tech_Crunch_What_Communicators_Need_to_Know_About#.Wmpm-kxFzwp



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