Bach viet college faculty of foreign languages internship report e-commerce necessity and development trend
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- Customer relationship management
| Customer care
The interaction with customers is an important factor in building the brand. A good customer service is a service that can draws the return of customers and gives them pleasures, and they can share great experiences about your service with their friends. So, Hau Phong Co., Ltd chose the customer care method by telephone is perfect. Every customer always wants that they are really important to the company. In fact, many businesses often focus only on sales and caring for new customer. They forget that the customers who have been using their products also need attention and care. Or the businesses only care for customers and receive their information when these customers call to hotline of customer care division. This customer care method is passive. The businesses can only receive the feedback about quality of product or service, but they will not receive any share about the feelings of the customers to them. With these opinions, Hau Phong Co., Ltd always actively creates the linking with the customers. In addition, Hau Phong Co., Ltd always learns about psychology and expectations of customers. It is the first important element in any customer care strategy of the company. Via the phone calls to the customer care division, the staffs will receive the feedback from customers regarding the quality of service or product, the promotion …. It helps sales department has sale activities and programs in accordance with the customer's desire in an attempt to boost sales and saving cost. Customer relationship management Applying customer relationship management software is really a cognitive development. It helps Hau Phong Co., Ltd increase sales and brand value in an attempt to foster sustainable development. Customer relationship management is not only simply the application of technology, but it is also a tactics to learn about the demands and behaviors of customers in order to build a relationship with them. Currently, Hau Phong Co., Ltd is using Misa crm.net 2008 to manage the customer relationship. 
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